Tag: luxury brand management
Virtual Closets: New revenue stream for fashion and luxury brands
Metaverse is already shaping how we interact with fashion trends, how brands will reach their consumers via new avenues and…
06/27/22 4:26 AM
Self-made women billionaires and entrepreneurs: Global Chapter
From our previous article that focused on the three women billionaires and self-made entrepreneurs from India, we now look at…
06/5/22 5:52 AM
How movies have influenced and re-emphasized fashion looks and how brands have monetized
Finding two creative mediums that go as well together as fashion and film is rare. The knack of cinematographer and…
05/23/22 4:53 AM
Webinar on Luxury Management-industry, and career opportunities, by Karim Bouhajeb
As the number of billionaires and millionaires in the country and the world has rapidly risen in the last decade,…
05/10/22 6:03 PM
India’s luxury palace hotels: India Chapter
Several emperors and monarchies have ruled over India in the past few millennia. From the Mauryan Empire, Indo-greeks, Gupta Empire,…
05/6/22 8:49 AM
Guest Lecture on segmentation of luxury consumers-emerging trends and factors
Segmentation of luxury consumers on various parameters like psychographics, luxury value perceptions and other such parameters is important to achieve…
05/6/22 2:39 AM
Quotes
Simon Sinek is the author of the best seller- Start With Why?. He began his career at Euro RSCG and…
05/4/22 6:14 PM
How pandemic is shaping the fashion world
Retail (brick-and-mortar stores) has played a dominant role in the fashion sector. Brands have spent millions of dollars globally to…
03/13/22 4:59 PM
Anti laws of marketing: Diving into the world of luxury
As an initiative to promote direct interaction between students and industry experts and to supplement theoretical knowledge with real-world market…
10/7/21 1:13 PM
Incubating Leaders of Tomorrow: MBAESG India Student Innovator Series
Shamsia’s journey as an abstract artist kick-started with the lockdown during COVID, last summer. “Glass bottles were lying around and I…
05/15/21 6:27 AM
