Simon Sinek is the author of the best seller- Start With Why?. He began his career at Euro RSCG and Ogilvy & Mather. His book ‘Leaders eat Last’ appeared on the best sellers list of Wall Street Journal. According to ted.com – “Simon Sinek is a visionary thinker with rare intellect. Sinek has devoted his professional life to helping advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work that they do.”