Luxury & Fashion Management

France is synonymous with luxury. When you think of high fashion, luxury goods, gastronomic delights, and picturesque vacations, your mind automatically goes to France, doesn’t it? And why not? France’s sophistication, authenticity, and timelessness have enabled it to create unique products, brands, and experiences, you rarely find elsewhere. It’s also the birthplace of almost every major luxury brand – L’Oreal, Clarins, Givenchy, Christian Dior, Cartier, Mont Blanc, Pierre Cardin, Louis Vuitton, and innumerable others. So, who better to teach about luxury than the French? And, where better to study MBA in Luxury Management than a top school like MBA-ESG?

Objectives

• Train managers to be employable and have expertise in management, communication and marketing of sports.
• Understand the strategic issues faced in sports, the working of sports industry, and the globalization of sport.
• Train young sports managers to take up challenges beyond classroom knowledge.

Strengths

• Our MBA in Sport Management ranks 3^rd in Eduniversal’s ‘Best Masters Ranking 2017’ in France and has a worldwide ranking of 17 in the Sport Management category.
• Courseware vetted by experts from the French sports industry.
• Exclusively taught by a mix of French and Indian industry professionals and faculty.
• The MBA program includes a two-week visit to Paris for a ringside view of French sports culture and administration of sports.
• Program endorsed by DNA Entertainment Networks, India’s leading sports management organization. DNA also provides projects and internships that will help students prepare for the demands of the sports industry.
• Employment opportunity with global sports companies and organizations.
• Master’s diploma from MBA ESG, Paris and degree from an Indian university.
• A strong alumni network of professionals who work in reputed companies such as Nike, Reebok, Lacoste CA, etc.

Eligibility: Graduation in any stream from a recognized university.

Duration: 2-year full-time.

About Jain Entrance Test (JET) for MBA 2023 Admissions

• JET process includes:
  1. JET Written Test or Minimum score in MAT/CAT/XAT/NMAT/GMAT
  2. Essay Writing
  3. Presentation
  4. Personal Interview
• Candidates shortlisted in the JET written test are qualified for Essay Writing, Presentation and Personal Interview.
• Essay Writing: the candidate(s) should write an essay on a given topic for a maximum duration of 10-15 minutes.
• Topics for presentation will be updated on the student dashboard on 16th January 2023.
• The Personal Interview will focus on subject knowledge, goal clarity, communication skills, attitude, academic credentials, work experience and achievements.
• The final result will be based upon the performance in Essay Writing, Presentation and Personal Interview.

Please Note: Upcoming dates for JET for MBA 2023 admissions will be announced on website and the university’s official social media channels

Exam Pattern for JET 2023

• Maximum Marks: 120
• Total Questions: 120
• Test Duration: 120 minutes
• Type of Questions: MCQs
• All questions are mandatory and there is no negative marking

System Requirements for Online Test

• Supported Devices – Desktop computers & Laptop computers.
• Non-Supported Devices – iPad and iPhone.
• Operating System –For Desktops and Laptops: Window 7 or above (Windows 10 recommended), Mac OS 10.13 and above, and Linux (Ubuntu versions 18.04, 16.04, 15.04 only) systems
• Browsers – Google Chrome (84.0.4147.135 or later) recommended. N.B. Only Google Chrome Browser needs to be used.
• Minimum Configuration: Processor: Core 2 Duo and above.
• Processor speed: 1.5 GHz and above; RAM: minimum 1 GB.
• Minimum Internet Speed-2 Mbps.
• Pop-up blockers on the web browser must be disabled.
• Webcam and Microphone are mandatory and must remain switched on during the duration of the test.

Attention: This is a Proctored Assessment method i.e. you will be monitored during the assessment.

Online Examination Rules to Remember

Switch Count: The number of times you switch out of the assessment window, the count, and time is monitored by the team. You will be automatically logged out if found switching between windows multiple times.

Multiple Face Detection: Only the authorized candidate is allowed to appear for the assigned evaluation. The tool features face detection functionality. If any other person or candidate impersonates the applicant during the JET test window, the candidate will be logged out of the process.

Earphones: No headphones/earphones allowed. The tool will detect any external object in use during the assessment.

Mobile phone: The usage of mobile phones is strictly prohibited. The tool will detect any external object in use during the assessment.

Please Note: If any other means of malpractices, which are not covered in the above clauses, are detected during the examination process, the candidate will be logged out of the assessment by the Proctor.

Wish you all the best in your JET process!

[curriculum]

MBA in Luxury and Fashion Management

1st-Year

Semester-1

• Business Communication
• Organization Design
• Managerial Economics
• Marketing Management-I
• Organizational Behavior
• Business Research Methods and Statistics
• Financial Reporting, Statements, and Analysis
• Microsoft Office Specialist*
• Open Elective-1
• Fundamentals of Innovation and Venture Development in Entrepreneurship – 1**

Semester-2

• Indian Financial System and Financial Markets
• Indian Economic Policies and Reforms
• Operations Research
• Marketing Management-II
• Human Resources Management
• Consumer Behavior & Customer Relationship Management
• Sectoral Immersion: Oenology, Gastronomy and Art Market
• History Of Luxury and Fashion Industry
• Global Trends and Developments in Fashion & Luxury sector
• Buying and Forecasting in Luxury and Fashion
• Art of Negotiation and Sales techniques in Fashion and Luxury Management
• Open Elective-2
• Fundamentals of Innovation and Venture Development in Entrepreneurship – 2**

2nd-Year

Semester-3

• Operations and Project Management
• Luxury and Fashion Merchandizing and Licensing
• Luxury and Fashion Brand Management
• Sectoral Immersion: Perfumery and Cosmetics, Luxury Hotels, Clock Making Industry (Haute Horlogerie)
• E-Commerce for Luxury and Fashion
• Public Relations in Luxury & Fashion
• Integrated Marketing Communication & New Media
• Brand Creation and Portfolio Management
• Luxury and Fashion Retail Management
• Luxury and Fashion Consumerism
• Disaster Management*
• Project 3 – Group Project
• Summer Internship Project**

Semester-4

• Business Law
• Indian Ethos and Business Ethics
• Corporate Strategy
• Services Management
• Social Media Marketing
• Luxury and Fashion Design, Innovation
• Luxury and Fashion Event Management
• Luxury and Fashion Marketing
• Supply Chain & Distribution Strategy in Luxury and Fashion
• Project 4 : Capstone Project

The Luxury & Fashion Management program includes a two-week trip to Paris to ensure you are accustomed to the demands of the luxury industry. Your eclectic Paris itinerary includes an array of stimulating experiences and adventures.

Day 1: Luxury Codes at the Château de Versailles.

Day 2: Luxury jewelry – Place Vendôme.

Day 3: Arts and Luxury – The Opera Garnier and the Louvre Museum.

Day 4: Perfume – The birth of perfume at the Perfume Museum.

Day 5: The tradition of French luxury manufactures: The Manufactures of the Gobelins.

Days 6 and 7: Oenology & Champagne – Visit of 2 wine caves and wine tastings (2 days).

Day 8: The communication of major luxury brands: The Louis Vuitton Foundation.

Day 9: Luxury Merchandising – Department stores in Paris.

Day 10: Haute Couture in Paris – Avenue Montaigne and Rue du Faubourg Saint Honoré.

Day 11: Luxury Hotels and the French label – Visit to a luxury Hotel.

Day 12: French Gastronomy – Cellars of the Louvre.

Luxury & Fashion management in India has tremendous scope owing to the increase in investments from foreign luxury brands. Promising job avenues in this sector include,

• Product Manager
• Export Manager
• Head of Research and Creation
• Visual Merchandising Manager
• Store Manager
• Sales Manager
• Marketing Manager
• Purchasing Manager

Some of the corporate assignments undertaken by our French alumni are:

• Category Manager at Chanel
• International Research Fellow at Chanel
• Assistant Haute Couture at Elie Saab
• Trade Manager Europe Cartier at Remy Cointreau Group
• Sales Network Manager at Remy Cointreau Group
• Marketing Assistant at Ralph Lauren
• Marketing Assistant, Development and Strategy at Lancôme Perfumes and Beauty
• Assistant Product Manager at Caudalie
• Assistant Product Manager at Boucheron
• Product Manager at Guess Watches
• Assistant Manager Fragrance Products at Coty
• Press and Public Relations Officer at Chloé
• Assistant Trade Marketing at Chanel Parfums
• Purchase Assistant at Céline
• Assistant Product Manager at OJ Perrin
• Sales Manager at Montblanc
• Assistant Press Officer at Givenchy
• Assistant Art Procurement at Hermès
• Product Manager Assistant at Nuxe Laboratory
• Assistant Network Manager at Sonia Rykiel
• Product Training Assistant at Yves Saint-Laurent
• Assistant Product Manager at Christian Dior
• Sales Representative PAP at Jeanne Lanvin
• International Press Relations at Bell & Ross
• Assistant Trade Marketing at Ella Bache
• Licensing Manager at Kenzo