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5 Sports Marketing Strategies That Drive Results

5 Sports Marketing Strategies That Drive Results

  Sports marketing is an exciting field that’ll always keep you on your toes. There’s always something or the other that can be enhanced to increase engagement, sales, and visibility. Sports teams, therefore, are always strategizing during and after game season. Here are 5 marketing strategies they adopt to drive positive results. Using social media … Continue reading “5 Sports Marketing Strategies That Drive Results”

5 Sports Marketing Strategies That Drive Results

8 Tips for Choosing the Best MBA College in Bangalore

8 Tips for Choosing the Best MBA College in Bangalore

It often happens, especially in India, that your education and career are determined by your parents or peers rather than yourself. You might have chosen Science in your 12th rather than Arts because that’s what your parents wanted you to do. You might have joined Engineering or BSc because your friend chose it. However, choosing … Continue reading “8 Tips for Choosing the Best MBA College in Bangalore”

8 Tips for Choosing the Best MBA College in Bangalore

Internship Unlocked: Double PASS

Internship Unlocked: Double PASS

We are delighted to announce that three of our Sport Management students, Anwar Sayeed, Jasdeep Chhabra, and Bharat Narsinghani, have secured internships with Double PASS, a football consultancy agency in Bangalore, India. The students impressed the interviewers with their diverse portfolios and were on-boarded immediately after their interview. Their internships commence from March 01, 2019. … Continue reading “Internship Unlocked: Double PASS”

Internship Unlocked: Double PASS

Marketing in Sports – Guest Lecture by Mr. Ravi Kumar

Marketing in Sports – Guest Lecture by Mr. Ravi Kumar

OBJECTIVE To understand Marketing in Sports. TAKEAWAYS The insightful lecture touched upon the following topics. Strategy and competition position Brand management Price and distribution channels Tools used in marketing Customer lifetime value and Customer Relationship Management, ROI, web applications, and sales campaigns Marketing product and sports marketing Customer service, customer product/service, research, product development, pricing, … Continue reading “Marketing in Sports – Guest Lecture by Mr. Ravi Kumar”

Marketing in Sports – Guest Lecture by Mr. Ravi Kumar

Sports Law and Its Application in the Sports Industry – Guest Lecture

Sports Law and Its Application in the Sports Industry – Guest Lecture

OBJECTIVE To understand Sports law and how it is applied in the real world of the sports industry. TAKEAWAYS The world of sports is not above the law. It does have its rules and regulations, both on and off the field that is to be followed industriously. Law is essential from every point of view … Continue reading “Sports Law and Its Application in the Sports Industry – Guest Lecture”

Sports Law and Its Application in the Sports Industry – Guest Lecture

The Dynamics of Sports and Sports Business – Guest Lecture by Mr. Mohit Raina And Mr. KNS Murthy

The Dynamics of Sports and Sports Business – Guest Lecture by Mr. Mohit Raina And Mr. KNS Murthy

OBJECTIVE To understand the dynamics of sports and sports business in the last two decades. TAKEAWAYS Mr. Mohit Raina provided a number of insights into the sports business and how it has changed to become more beneficial for sports consumers. In the discussion, he took students through the various changes taking place in the media … Continue reading “The Dynamics of Sports and Sports Business – Guest Lecture by Mr. Mohit Raina And Mr. KNS Murthy”

The Dynamics of Sports and Sports Business – Guest Lecture by Mr. Mohit Raina And Mr. KNS Murthy

Recruitment Drive: Decathlon

Recruitment Drive: Decathlon

Students of our MBA Sport Management program attended a recruitment drive organized by sporting goods retailer, Decathlon. As a leading sports retailer, Decathlon designs its own products and is a well-known brand across the globe. Thus, it is one of the preferred employers for sports management graduates. Students were vying for a regular/part-time position as Sports … Continue reading “Recruitment Drive: Decathlon”

Recruitment Drive: Decathlon

The Indian Sports Ecosystem – Guest Lecture by Mr. Richu Paul

The Indian Sports Ecosystem – Guest Lecture by Mr. Richu Paul

OBJECTIVE To understand several untouched constituents of the Indian sports industry which are not symbiotic with the Indian sports ecosystem and opportunities or entrepreneurship in the sports industry. KEY TAKEAWAYS Mr. Richu Paul provided the following insights during his lecture. Take up more individual projects to gain experience in the industry. Apply different tactics than … Continue reading “The Indian Sports Ecosystem – Guest Lecture by Mr. Richu Paul”

The Indian Sports Ecosystem – Guest Lecture by Mr. Richu Paul

Paris Study Trip Review by MBA ESG Students

Paris Study Trip Review by MBA ESG Students

It was an eye-opening opportunity for me. Meeting great personalities and new industry helped me understand the loopholes in our sports industry. It motivated me to develop the entrepreneurship skill to fill these gaps. – Dewakar Karmakar The trip to Paris provided a great exposure in the field of sports. It helped me learn the … Continue reading “Paris Study Trip Review by MBA ESG Students”

Paris Study Trip Review by MBA ESG Students

Introductory Session on Global Luxury Management

Introductory Session on Global Luxury Management

An introductory session packed with information on the global luxury management by Mr. Karim Bouhajeb, faculty at MBA ESG Paris. He has over 25 years of rich experience in this niche industry, which only goes to say how much we could and did benefit from the week-long session. The session concluded with an industry visit … Continue reading “Introductory Session on Global Luxury Management”

Introductory Session on Global Luxury Management
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