Building a new generation of sports managers

Duration: 2 years
Campus: Bengaluru / Pune
Prerequisites: Bachelor’s degree
End of registrations: September 2023
Start date: 4 Sep. 2023

Building a new generation of sports managers

Duration: 2 years
Campus: Bengaluru / Pune
Prerequisites: Bachelor’s degree
End of registrations: September 2023
Start date: 4 Sep. 2023

Our MBA Sports Management program focuses on the professionalization of individuals who are passionate about sports. Our student first philosophy is reflected in our international pedagogy where students are encouraged to implement projects and build a network with the stakeholders in the sports industry as a part of their training.

The program challenges students to act wisely, gain insights into the sport of today and tomorrow, and understand the strategic stakes in the world of sports. In addition to industry specific skills, the MBA programmes builds an overall professional personality with required soft skills that are aimed to make our students success in their career paths.

Programme highlights

Our MBA in Sport Management ranks 3rd in Eduniversal’s ‘Best Masters Ranking 2017’ in France and has a worldwide ranking of 17 in the Sport Management category.


Course design

  • Courseware vetted by experts from the French sports industry.
  • Exclusively taught by a mix of French and Indian industry professionals and faculty. 


Program endorsed by DNA Entertainment Networks, India’s leading sports management organization. DNA also provides projects and internships that will help students prepare for the demands of the sports industry.

  • Employment opportunity with global sports companies and organizations.
  • A strong alumni network of professionals who work in reputed companies such as Nike, Reebok, Lacoste CA, etc.



  • Up to 20% teaching via international Faculty.
  • MBAESG Paris Advantage – 15 days educational visit to Paris to understand and experience French industry and culture.

Scope of the programme

  • With India emerging as the hub for professional sports, both traditional and non-traditional, there is a growing demand for quality, talented sports management professionals to manage players and the business surrounding it.
  • Major leagues with corporate sponsorships, such as ISL, PBL, IHL, Pro Kabaddi, are finding a sizable audience and are on the path to becoming dominant sports themselves.
  • Total revenue in the Sports segment is projected to reach US$5.11m in 2022.
  • Total revenue is expected to show an annual growth rate (CAGR 2022-2027) of 7.88%, resulting in a projected market volume of US$7.90m by 2027.
  • Advertising revenue in the Sports segment is projected to reach US$2.98m in 2022.

Who should apply and Eligibility

Who should apply?
Do you have a flair for sports with a strong interest in management of business setups and startups?
This is the course for anyone who has keep a routine tab on all sorts of sports activities and events. If you find yourself often following major leagues and world cups of different sports and want to build a career in sports sector, this is the right course for you.



  • We believe in your passion for the sector and your career goals.
  • Graduate from all streams are encouraged to apply for this courses.

Check the admission process here.

Why MBA in Sports Management?

Sports is an expanding billion-dollar global industry. India is emerging as the sports capital of the world for traditional and non-traditional sports, demanding high-caliber leaders to break new ground in taking them forward. There are many levels and streams of management in organized sports, resulting in the need for professionals with excellent skills in finance, marketing, management and more.


The MBA in Sports Management program equips you with management skills in key areas of sports and interrelated fields. It prepares students for a variety of employment options in this exciting and fast-growing sector.

Why MBAESG for Sports Management?

a. Dual certificate programme

I. Certificate from MBA ESG, Paris

II. MBA degree from Ajeenkya DY Patil University


b. Pragmatic pedagogy – Learning by doing approach towards:

  • problem and enquiry-based learning
  • experiential learning
  • applied learning with live projects
  • gamification learning


c. Global learning with two-week Paris visit for enhancing experiential learning


d. Guest lectures, masterclasses and workshops with Industry leaders, entrepreneurs and c-level executives.


e. Programmes designed, vetted and crafted sectoral professionals of French academics and experts. This includes our signature courses like:

  • Indian Sports Management Activities
  • Sport Management and Diplomacy
  • Global Financial Markets, Instruments & Portfolio Management
  • Managing Across Borders – A Cross- Cultural Perspective
  • Consumer Behaviour Analytics
  • Data Visualization & Storytelling for E-Commerce Platform


f. Up to 20% of the total faculty is a mix of French faculty and sectoral experts flying in from Paris.


g. Placements come through the on-the-job-learning route, based on students’ performance. We encourage on-the-job learning – that comes via continues student internships process.

Industry focused
Reputed Indian &
International faculty
ESG Paris Advantage
15-day Educational visit
to Paris
Dual certification
Imparting innovative management

What will you learn?

As a young sports manager, you will,

  • be endowed with a strong sports culture and know-how of the emerging technologies.
  • develop the “know-how” and contribute to the emergence of the “skills”.
  • contribute to the development of professional sports networks.
  • understand the strategic issues faced in sports, the working of sports industry, and the globalization of sport.
  • project based learning – be trained as a young sports manager to take up challenges beyond classroom knowledge.


Semester 1

Business Economics
Marketing Management
Organizational Behaviour
Financial Accounting
Business Statistics
Business Communication
Design Thinking
Introduction of Sports

Semester 2

Business Law
Business Research Methods
Financial Management
Human Resource Management
Management Information System

Electives 1, 2 and 3
Electives: Sports Marketing, Indian Sports Management Activities, Retail management for Sports, Sports Psychology

Semester 3

Operations management
Project management
Corporate governance

Electives – 4,5,6 and 7
Electives: Sports events and facility management, Sports Sponsorships and merchandising, E-commerce for sports, Brand Management in Sports, Sports Broadcasting and Publication

Degree awarded, admission and fee

Degree Awarded

Students gain a dual certification post completion:

  • Certification from MBA-ESG, Paris
  • MBA degree from Ayeenkya DY Patil University
Admissions and entrance exam
  • Fill the online application.
  • Register for the required entrance exam.
  • Once selected, you will be required to sit for an interview.
  • Post selection in interview, you will be informed for submission of documents and fees.
  • Course fee is INR 10,00,000 for a period of 2 year.
  • Educational immersion trip to Paris is not included in this and required to be paid for separately.

Career Opportunities

As the sports industry expands and becomes a significant employer, there is a need for skilled professionals who can handle the day-to-day operations of sports teams and organizations. Some job avenues for sports management graduates include,

  • Sports Event Organizer
  • Project Manager
  • Communication/Advertising Manager
  • Sponsoring, Partnerships, and Merchandising Manager
  • Sports Consultant
  • Operations Manager
  • Sports Equipment Manager
  • Sports Organization Manager
  • Training Manager
  • Sports Celebrity Manager


Some of the corporate assignments undertaken by the alumni of this program are:

  • Marketing Account Manager at Eurosport
  • Assistant Project Manager at Evian Resort
  • In-charge of Plurimedia Junior at Havas Media France
  • Communication Assistant at Ligue Nationale de Basketball
  • Sales Support Assistant at Nike UK
  • Sales Assistant at Première Loge
  • Assistant Product Manager at PSG Merchandising
  • Ticketing Sales Assistant at SASP RCF Rugby
  • Marketing Assistant at Sport and Co.

Immersion trip to Paris

The two-week visit to Paris is your chance to see and experience the sporting culture of France. This will help you understand the expectations of the sports industry better.

Week 1

Day 1: STADIUM – Parc des Princes and Stade de France. Understand how the stadium is managed from a logistic and commercial perspective.

Day 2: MEDIA – Visit of the office of sports TV Channel Bein Sport or Lequipe. Understand how a TV show is prepared and how it is packaged by the commercial team for advertising purposes.

Day 3: STORE – Discover leading sports stores in Paris (Go Sport, Decathlon, PSG store, Lacoste) and meeting with Lacoste. Understand the different marketing position of each store and how products and communication are adapted accordingly. In the meeting with Lacoste, students will be told how the brand uses sponsoring to generate additional sales.

Day 4: EVENT – Attend a running race Paris & Village of the event. Students will participate in the run and will experiment all the animations done around this race. Then a meeting will take place to debrief their view on the sponsoring and organization of the race.

Day 5: CONFERENCE – Attend les Rendez-vous du Sport, a sport conference organized by ESG sports MBA Students.

Day 6: OLYMPICS – Visit of Paris 2024 office & visit of Brand-new stadium Arena92. A high profile of Paris 2024 will brief them about the project set up by Paris to host the Olympic Games in 2024.

Week 2

Day 1: CORPORATE – Visit of Soccer League Office & an event organized by a sponsorThe French soccer league will explain its strategy of development in term of media rights, sponsoring at the national and international level.

Day 2: ARENA – Visit of St Quentin Cycling arena & a Golf course. The manager of the facility will explain to the students his strategy on how he plans numerous events in the cycling arena.

Day 3: DAY OUT – Full day at Reims, visiting the facilities of Reims Soccer Club. Understand how the club is managed, what their challenges are, and how they tackle them effectively.

Day 4: NEW SPORTS USAGES – Visit of Urban soccer, Hoop Factory facilities and e-sport gaming house. Sport is adapting to urban life and new technology. We will understand how those new models have emerged and what their business models are.

Day 5: ARENA – Visit of Tennis French Open facilities & museum. The French Open is one of the most famous Tennis events in the world. Students will understand how the event is marketed and how ticketing is managed.

Day 6: Visit of Insep or Clairefontaine (sport facilities for young talented children). The French state has developed grassroots activities and a specific training centre for high potential youth athletes. We will visit one of these facilities and understand how it works in term of recruitment and management of the children.