You may wonder why choose a niche degree such as Sports Management from France rather than one from any other country?

France is home to some of the world’s most popular and well-established sporting events such as Tour de France, Paris Half Marathon, Garmin Triathlon de Paris, the Ice Hockey World Championship, and the French Open at Roland Garros. France is also set to host no fewer than 12 world championships and 13 European championships between 2015 and 2018.

Paris was recently announced as the host of the 2024 Olympics, after having hosted the Summer Olympics in 1900 and 1924. Doing so, it will become the second city (after London) to host the Olympics thrice.

France has over 320,000 sports facilities dedicated to a plethora of sporting events. The superior infrastructure, substantial investments, and several corporate sponsors are proof that France takes its sports seriously and is, therefore, a key player in the management and promotion of professional sports.

Objectives

• Train managers to be employable and have expertise in management, communication and marketing of sports.
• Understand the strategic issues faced in sports, the working of sports industry, and the globalization of sport.
• Train young sports managers to take up challenges beyond classroom knowledge.

Strengths

• Our MBA in Sport Management ranks 3^rd in Eduniversal’s ‘Best Masters Ranking 2017’ in France and has a worldwide ranking of 17 in the Sport Management category.
• Courseware vetted by experts from the French sports industry.
• Exclusively taught by a mix of French and Indian industry professionals and faculty.
• The MBA program includes a two-week visit to Paris for a ringside view of French sports culture and administration of sports.
• Program endorsed by DNA Entertainment Networks, India’s leading sports management organization. DNA also provides projects and internships that will help students prepare for the demands of the sports industry.
• Employment opportunity with global sports companies and organizations.
• Master’s diploma from MBA ESG, Paris and degree from an Indian university.
• A strong alumni network of professionals who work in reputed companies such as Nike, Reebok, Lacoste CA, etc.

Eligibility: Graduation in any stream from a recognized university. Duration: 2 Year Full-time.

1st Year

Semester-1

• Business Communication
• Organization Design
• Managerial Economics
• Marketing Management – I
• Organizational Behavior
• Business Research Methods and Statistics
• Financial Reporting,
  Statements and Analysis
• Microsoft Office Specialist*
• Open Elective – 1
• Project 1: Fundamentals of Innovation and Venture Development in Entrepreneurship – 1**

Semester-2

• Indian Financial System
• Indian Economic Policies and Reforms
• Operations Research
• Marketing Management-II
• Human Resources Management (HRM)
• Sports Financing
• Consumer Behavior and Customer Relationship Management (CB & CRM)
• Sports Economics
• Sports Psychology
• Indian Sports Management Activities
• Sports Management & Diplomacy
• Open Elective – 2
• Project 2: Fundamentals of Innovation and Venture Development in Entrepreneurship – 2**

2nd Year

Semester-3

• Operations and Project Management
• Sports Sponsorship and Merchandizing
• Brand Management in Sports
• Sports Event & Facility Management E-Commerce for Sports
• Sport Mass Media
• Retail Management for Sports
• Fair Competition in Sport
• Integrated Marketing Communications
• Leadership in Sports
• Disaster Management*
• Project 3 – Group Project
• Summer Internship Project** (SIP)

Semester-4

• Business Law
• Indian Ethos and Business Ethics
• Corporate Strategy
• Services Management
• Sports Analytics
• Ethics in Sports
• Sports Broadcasting & Publication
• Sports and Law
• Project 4: Capstone Project*

The two-week visit to Paris is your chance to see and experience the sporting culture of France. This will help you understand the expectations of the sports industry better.

Week 1

Day 1: STADIUM – Parc des Princes and Stade de France. Understand how the stadium is managed from a logistic and commercial perspective.Day 2: MEDIA – Visit of the office of sports TV Channel Bein Sport or Lequipe. Understand how a TV show is prepared and how it is packaged by the commercial team for advertising purposes.Day 3: STORE – Discover leading sports stores in Paris (Go Sport, Decathlon, PSG store, Lacoste) and meeting with Lacoste. Understand the different marketing position of each store and how products and communication are adapted accordingly. In the meeting with Lacoste, students will be told how the brand uses sponsoring to generate additional sales.Day 4: EVENT – Attend a running race Paris & Village of the event. Students will participate in the run and will experiment all the animations done around this race. Then a meeting will take place to debrief their view on the sponsoring and organization of the race.Day 5: CONFERENCE – Attend les Rendez-vous du Sport, a sport conference organized by ESG sports MBA Students.Day 6: OLYMPICS – Visit of Paris 2024 office & visit of Brand new stadium Arena92. A high profile of Paris 2024 will brief them about the project set up by Paris to host the Olympic Games in 2024.

Week 2

Day 1: CORPORATE – Visit of Soccer League Office & an event organized by a sponsor. The French soccer league will explain its strategy of development in term of media rights, sponsoring at the national and international level.Day 2: ARENA – Visit of St Quentin Cycling arena & a Golf course. The manager of the facility will explain to the students his strategy on how he plans numerous events in the cycling arena.Day 3: DAY OUT – Full day at Reims, visiting the facilities of Reims Soccer Club. Understand how the club is managed, what their challenges are, and how they tackle them effectively.Day 4: NEW SPORTS USAGES – Visit of Urban soccer, Hoop Factory facilities and e-sport gaming house. Sport is adapting to urban life and new technology. We will understand how those new models have emerged and what their business models are.Day 5: ARENA – Visit of Tennis French Open facilities & museum. The French Open is one of the most famous Tennis events in the world. Students will understand how the event is marketed and how ticketing is managed.Day 6: Visit of Insep or Clairefontaine (sport facilities for young talented children). The French state has developed grassroots activities and also a specific training center for high potential youth athletes. We will visit one of these facilities and understand how it works in term of recruitment and management of the children.

As the sports industry expands and becomes a significant employer, there is a need for skilled professionals who can handle the day-to-day operations of sports teams and organizations. Some job avenues for sports management graduates include,

• Sports Event Organizer
• Project Manager
• Communication/Advertising Manager
• Sponsoring, Partnerships, and Merchandising Manager
• Sports Consultant
• Operations Manager
• Sports Equipment Manager
• Sports Organization Manager
• Training Manager
• Sports Celebrity Manager
• Sports Expert

Some of the corporate assignments undertaken by the alumni of this program are:

• Marketing Account Manager at Eurosport
• Assistant Project Manager at Evian Resort
• In-charge of Plurimedia Junior at Havas Media France
• Communication Assistant at Ligue Nationale de Basketball
• Sales Support Assistant at Nike UK
• Sales Assistant at Première Loge
• Assistant Product Manager at PSG Merchandising
• Ticketing Sales Assistant at SASP RCF Rugby
• Marketing Assistant at Sport and Co.