Welcome to all fashion enthusiast to the NYFW – a cultural phenomenon that every year brings us a showcase that amalgamates the thin lines between art, design, retail, and individualistic expression. Evolving with the times, NYFW is back in September, the month of fashion with SS 2024 collections. Started on 8th September, 2023, the fashion week drew in even more of that glitz and glamour.
Wondering what’s new this time? Well, it’s a celebrated global designer label’s first New York Fashion Show since 2019 and a debut platform for another one! Let’s find out more.
Celebrations
The celebrations started as early as 5th September in New York with several parties and collection previews by premium brands. J Crew, an American multi-brand retailer, celebrated its 40th anniversary at Pier 17 that saw celebrities like Jodie Turner Smith in attendance.
Naomi Campbell and Pretty Little Thing
The global star of fashion, Naomi Campbell debuted as Creative Director for Pretty Little Thing and walked the runway to introduce her collection. This said collections has been co-designed by her, Victor Anate, and Edwin Thompson.
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Victoria’s Secret
The global lingerie brand made use of the platform at NYFW to offer a teaser into their forthcoming film coined – The Victoria’s Secret World Tour. The film is said to help redefine this global brand’s identity and inclusivity. It will bring in the work of creators from Lagos, London, Bogota, and Tokyo. This preview was attended by who’s who in the fashionistas and celebrities like Priyanka Chopra Jonas, Gigi Hadid, Taylor Hill, Emily Ratajkowski, Naomi Campbell amongst others.
Return of Ralph Lauren
With their last show in New York in 2019, Ralph Lauren returned to New York Fashion Week by taking over the Brooklyn in a lavish comeback. When it comes to art direction for the show, a cavernous warehouse in Brooklyn Navy Yard was reimaged and transformed aesthetically as an artist’s loft. Offerings attendees a direct insight into the creative outlook of an artist with rusted charms, adorned with rustic wood, draped canvases and glittering chandelier sending out feels of raw industrial feel with artist charm and persona.
This collection showcase Lauren’s true signature style – a blend of luxury with casual elements. Sleek metallic ensembles, lacey evening gowns, dress with the uber comfort of denim pieces like a denim skirt and jacket embellished in feathers, rhinestones, and embroidery. Supermodel Christy Turlington captivated the audiences at show with her finale walk in a one-shouldered gown, shimmering in a striking gold.
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This comeback from a four-year hiatus saw a star-studded front row with celebrities like Jennifer Lopez, Julianne Moore, Mindy Kaling, James Marsden amongst others.
“The Spring 2024 collection, according to Lauren, draws inspiration from individuality, celebrating a woman’s ability to express herself through colour, texture, and even contradictions.”
Grace Ling debuts at NYFW SS 2024
An emerging designer Grace Ling made a rather eye-opening debut at NYFW SS 2024 as her collection captivated the audience with a dark, seductive style. She is known for her artful, architectural designs that blend sinister sensuality and playful surrealism.
The Singapore-born, New York based designer described her key silhouettes as ‘’sexy and sophisticated’’. Her show reflected her creative vision of a carefree spirit of spring summer. It has a blend of human anatomy, objects and a rather seductive allure weaved in the design with high slits, low backs, and transparencies. Her sensual take on reveal and conceal played a delicate dance between sensuality and sophistication leaving the audience in want for more.
Peter Do’s first collection at Helmut Lang
Peter Do, the creative director for Helmut Lang mentioned in one of this interviews that when he got this job, this first thought was to bring back a luxurious experience for the brand. His collection reflects this wish for people to feel that Helmut Lang clothing offers them a vehicle of freedom.
The collection was power packed with Suit jackets slashed like they were driven over, vintage seat belts re-used as trims and crip shirt worn backwards. As the article in Wallpaper digital mentions, the creative director said: ‘With the new Helmut Lang, I really just want to dress New York,’ he continued. ‘And not just Manhattan – Queens, Brooklyn. I want to showcase the versatile, energetic, chaotic way that people live in New York City. I want to introduce the brand to a new generation of people.’
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Coach director’s 10th anniversary showcase
This NYFW marked Coach’ celebrated creative director – Stuart Vevers’ 10-year tenure with their SS 2024 Ready to Wear collection showcase at the New York City Public Library. If we are to believe Coach, ‘Skin is in’ as their collection screams that with silhouettes in leather, lace, and see-through knits.
The brand indeed is bringing back the sheer dress trend with their latest runaway show. The collection is an interesting playful time between nightwear and outerwear. The brand kept the styling to a minimal aspect as more ensembles saw the no-pants look. Models walked in with double layered bags, heart-shaped sunglasses and comical pendants of dinosaurs and arachnids to add to the playfulness.
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Prabal Gurung
He is known as one of the NYFWs most socially conscious designer who has been often noticed to take his shows to bring lights on topics of politics and advocacy. His latest collection is a walk down the memory lane for him to some of his most deep-rooted memories. Some of his patterns are inspired by his grandmother’s wallpaper and clothes are inspired from Nepali and Indian garments – both being part of this growing year.
“It’s about time the West meets the East,” rather than vice versa, he said, noting that he’s observed a shift in “international power dynamics.”
His collection has beautifully pleated pieces, warrior women white looks, tops inspired from angrakha blouses in Rajasthani households and draped pants. He worked with humble fabrics like denim and linen that allowed for new shapes and textures to his designs.
From emerging talents to the established global giants, NYFW brings illustrious names as designers or attendees. You are sure to find an eclectic range of designers with an apt mix of emerging talent – all pushing the boundaries of fashion.
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