sports analytics

Career opportunities in Sports Analytics

In today’s environment, where every primary industry is experiencing a roller-coaster of profits and losses, one area is quickly increasing regardless of market conditions. Over the last few decades, the Sports industry has been flourishing.  The merging of data analysis and sports proved to be a game-changer in this industry.

Data analytics is a field that analyses different aspects of the sports industry, such as player performance, business performance, recruitment, and more, using data analysis techniques. The information gained from these assessments is then used to create well-informed decisions that improve a team’s or an organization’s performance.

Also Read: Emerging & Thriving Career Opportunities in the Sports Industry

Sports analytics is an enthralling yet mysterious field. There are several chances for analytics on the fan-facing side (daily fantasy & sports gambling), but what happens behind the scenes of NBA, NFL, and MLB organizations can be a complete mystery.

Also Read: 5 Social Media Growth-Hacks For Your Sports Brand

Sports clubs are always looking for new strategies to recruit top talent. There are several possibilities to network with the right people and present your work at conferences (MIT Sloan, SABR). Hackathons are gaining popularity in the sports sector as well. Every year, the NBA hosts one, and the NFL has begun to host them on These are excellent opportunities to gain access to unique sports data and to be recognized for your efforts.

Also Read: Incubating Leaders of Tomorrow: MBAESG India Student Innovator Series

Roles and responsibilities of a sports analyst:

Sports analysts can work for media outlets or be hired by various sporting organizations to provide extensive reports on every facet of a player’s performance. The following are the responsibilities:

  • Pre-match and opposing analysis production
  • Produce post-match reports
  • Update statistical and video databases for team analysis
  • Provide comments to players and coaches
  • Create reports on various elements of performance


Also Read: 5 Social Media Growth-Hacks For Your Sports Brand

How to get into sports analytics:

In analytics, coding languages and visualization tools are becoming more significant. Excel models will be a thing of the past in no time. If you want to work in this profession, you’ll need to know how to utilize Python or R. You can process a lot more data with these tools than you could with a typical spreadsheet. It would be best if you also looked into products like Power BI and Tableau for data visualization. People understand graphs and pictures better than words, so try to use visuals to communicate your findings.

Check out the 11 months certification course in Sports Analytics offered by MBAESG, French Business School. Receive a Global certification with a French edge and propel your career with attractive salary packages.

Author: Abhishek