MBA in Sport Management

Give your passion the right direction.
  • Eligibility
    Graduation in any stream from a recognized university.
  • Duration
    2 Years Full time

MBA in Sports Management

The Sports Market in India

The sports scene in India has undergone a major transformation. No more is cricket the one and only sport worth watching. Today, the Indian sports industry is worth about $700 million. Thanks to the emergence of multiple leagues in a number of diverse sports, this number only seems to be getting bigger.

Some of the well-known sports employers include:

  1. Sports Network companies such as ESPN, Star, Fox Sports, and Sony
  2. Athletic apparel companies such as Nike, Adidas, Puma, and Reebok
  3. Top Advertising, Marketing, and Public Relations Firms

Depending on the position and experience in the industry, the potential earning might range from $30,000 to more than $100,000 annually with an annual growth rate of 5-9%.

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    Introduction to

    MBA in Sports Management

    Our MBA Sport Management program focuses on the professionalization of individuals who are passionate about sports.
    As a result, our students implement projects and build a network with the stakeholders in the sports industry as a part of their training. The program challenges students to act wisely, gain insights into the sport of today and tomorrow, and understand the strategic stakes in the world of sports.
    The rise of sports in India has opened doors to a plethora of opportunities in sports management. As sport becomes a valuable industry for investors, there is a good chance you can make a lucrative career in sports. Career options include anything from managing a stadium to being a high-profile sports manager. There are also numerous sports management companies that have cropped up in recent years dealing with the business of sports.

    You may wonder why choose a niche degree such as Sports Management from France rather than one from any other country?

    France is home to some of the world’s most popular and well-established sporting events such as Tour de France, Paris Half Marathon, Garmin Triathlon de Paris, the Ice Hockey World Championship, and the French Open at Roland Garros. France is also set to host no fewer than 12 world championships and 13 European championships between 2015 and 2018.

    Paris was recently announced as the host of the 2024 Olympics, after having hosted the Summer Olympics in 1900 and 1924. Doing so, it will become the second city (after London) to host the Olympics thrice.

    France has over 320,000 sports facilities dedicated to a plethora of sporting events. The superior infrastructure, substantial investments, and several corporate sponsors are proof that France takes its sports seriously and is, therefore, a key player in the management and promotion of professional sports.

    The two-week visit to Paris is your chance to see and experience the sporting culture of France. This will help you understand the expectations of the sports industry better.

    Week 1

    • Day 1: STADIUM – Parc des Princes and Stade de France. Understand how the stadium is managed from a logistic and commercial perspective.
    • Day 2: MEDIA – Visit of the office of sports TV Channel Bein Sport or Lequipe. Understand how a TV show is prepared and how it is packaged by the commercial team for advertising purposes.
    • Day 3: STORE – Discover leading sports stores in Paris (Go Sport, Decathlon, PSG store, Lacoste) and meeting with Lacoste. Understand the different marketing position of each store and how products and communication are adapted accordingly. In the meeting with Lacoste, students will be told how the brand uses sponsoring to generate additional sales.
    • Day 4: EVENT – Attend a running race Paris & Village of the event. Students will participate in the run and will experiment all the animations done around this race. Then a meeting will take place to debrief their view on the sponsoring and organization of the race.
    • Day 5: CONFERENCE – Attend les Rendez-vous du Sport, a sport conference organized by ESG sports MBA Students.
    • Day 6: OLYMPICS – Visit of Paris 2024 office & visit of Brand new stadium Arena92. A high profile of Paris 2024 will brief them about the project set up by Paris to host the Olympic Games in 2024.

    Week 2

    • Day 1: CORPORATE – Visit of Soccer League Office & an event organized by a sponsorThe French soccer league will explain its strategy of development in term of media rights, sponsoring at the national and international level.
    • Day 2: ARENA – Visit of St Quentin Cycling arena & a Golf course. The manager of the facility will explain to the students his strategy on how he plans numerous events in the cycling arena.
    • Day 3: DAY OUT – Full day at Reims, visiting the facilities of Reims Soccer Club. Understand how the club is managed, what their challenges are, and how they tackle them effectively.
    • Day 4: NEW SPORTS USAGES – Visit of Urban soccer, Hoop Factory facilities and e-sport gaming house. Sport is adapting to urban life and new technology. We will understand how those new models have emerged and what their business models are.
    • Day 5: ARENA – Visit of Tennis French Open facilities & museum. The French Open is one of the most famous Tennis events in the world. Students will understand how the event is marketed and how ticketing is managed.
    • Day 6: Visit of Insep or Clairefontaine (sport facilities for young talented children). The French state has developed grassroots activities and also a specific training center for high potential youth athletes. We will visit one of these facilities and understand how it works in terms of recruitment and management of the children.

    As the sports industry expands and becomes a significant employer, there is a need for skilled professionals who can handle the day-to-day operations of sports teams and organizations. Some job avenues for sports management graduates include,

    • Sports Event Organizer
    • Project Manager
    • Communication/Advertising Manager
    • Sponsoring, Partnerships, and Merchandising Manager
    • Sports Consultant
    • Operations Manager
    • Sports Equipment Manager
    • Sports Organization Manager
    • Training Manager
    • Sports Celebrity Manager
    • Sports Expert

    Some of the corporate assignments undertaken by the alumni of this program are:

    • Marketing Account Manager at Eurosport
    • Assistant Project Manager at Evian Resort
    • In-charge of Plurimedia Junior at Havas Media France
    • Communication Assistant at Ligue Nationale de Basketball
    • Sales Support Assistant at Nike UK
    • Sales Assistant at Première Loge
    • Assistant Product Manager at PSG Merchandising
    • Ticketing Sales Assistant at SASP RCF Rugby
    • Marketing Assistant at Sport and Co.

    Student success stories


    MBA ESG offers 2 MBA programs

    • MBA Sport Management
    • MBA Luxury & Fashion Management

    9:30 AM to 5 PM IST.

    You should have completed your Bachelor’s degree (any stream) with an aggregate score of 50% or above.

    Yes. It is a 2-year full-time degree program.

    The college will assist with the necessary documents required for obtaining an education loan.

    We offer flexible payment plans with loan facility and 0% EMI. 

    An annual or one-time fee payment option is also available.


    Contact Us

    You can also reach out to us on +91 855-008-0077 or email us at


    Jain University #44/4, District Fund Road Jayanagar, 9th Block Bangalore – 560069.

    Campus Location

    MBA ESG India #17, 6th Floor, Babburkamme Seva Samithi Next to TCS, Seshadri Rd, Bengaluru, Karnataka 560009