Whether it’s a Big Fat Indian wedding or an IPL event, it isn’t a short-term affair. It is the end result of many months of tireless brainstorming, creative concepts and a lot of sweat and toil. Most weddings, music launches, concerts, office parties, or themed birthday celebrations these days aren’t simple events anymore but require the intervention of a specialised type of services collectively known as event management. Event management can be delivered by an individual or a group of individuals or a company who specialises in planning and organising events.
What is event management?
The application of business management and organisational skills to create and develop large scale events ranging from festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions comes under the umbrella term of “event management”. It involves studying the brand, identifying its target audience, designing the event concept, and coordinating the technical aspects before actually launching the event. Every event is different in nature and so, the process of planning and execution also differs each time based on the type of the event.
Some of the other functions of event management include – selection and reservation of venues, coordinating with vendors, arranging for transportation and parking, responsibility for compliance with health and safety standards, crisis and situation management at the event, designing a security plan, and monitoring the entire event.
To become a successful event manager, you are required to possess strong organisational, budgeting, and creative skills. You should be comfortable with interacting with all levels of individuals inside and outside of your organisation.
What is the scene of event management industry in India?
These days, events are held by many industries, charitable organisations, and interest groups to market themselves, build business relationships, raise money, or celebrate achievement. And India is not far behind in the trend.
The boom of the event management industry in India began in the 1990s with the opening up of the economy and took off around the beginning of 2002. Since then, it has been growing at a rate of 16% CAGR and is poised to grow at 20% during the coming years. The ability of the industry to adapt and grow with innovative technology is driving its exponential growth.
As per a report by EY-EEMA (Event and Entertainment Management Association), the events industry in India is predicted to cross 10,000 crore mark by 2020-21. The key growth drivers of event management in India are digital activation, sports leagues, rural expansion and increased government marketing initiatives. The fad of reality television in the form of reality shows, dancing and singing competitions have also contributed immensely to the growth of the event industry.
Some of the top event management companies in India are – DNA Networks, Cox and Kings, Wizcraft, Cineyug Entertainment.
What is in it for you?
If you’re someone with an artistic side, is outgoing, and wish to work in a glamorous and thrilling work environment, then event management may just be the ideal career for you. A career in event management seems to be the most vibrant and exciting career option available today. An almost non-existent sector until a few years ago, with the opening of many event management companies in India, a lot of employment opportunities have sprung up lately.
Event management professionals plan and execute not just weddings but also fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, product launches, and many more. As an event manager, you can conceptualise and experiment with new ideas. On some days you may be planning a beach-themed wedding while on the other, you can be planning a retro style Christmas party. So clearly, variety is the spice of spice of life for event managers. To succeed in this industry, a passion for planning and organising events, a good social network, and the ability to think out-of-the-box, is required.
How can we help?
MBA ESG, one of Europe’s leading business school, offers a 2 year MBA in Event Management, in Bengaluru. France is host to some of the world’s most popular sports events, music festivals, and conferences and is also a popular hub for international summits and seminars. MBA ESG, with its expertise in the art of event management, will equip you with skills required for a lucrative career in the industry. Join now and get ready to embark on a fast-paced, exciting career journey!
