MBA in Luxury Management

Luxury Management

About Luxury Management

In the days of yore, luxury was a privilege only a select few were able to afford in India. As such, there was no significant need for luxury managers. Today, luxury is no longer exclusive to the rich and famous; it’s accessible to a large number of people. Leisure, beauty, automobiles, jewelry, fashion, gastronomy, and many more fields now include an element of luxury. They are appealing to a new market consisting of the working middle class. This trend has created numerous jobs in luxury management and a need for experienced managers in the luxury industry.

Our MBA in Luxury Management program trains aspiring managers to master marketing and its applications specific to the design, communication, and international distribution of luxury goods.

The French Connection

French ConnectionFrance is synonymous with luxury. When you think of high fashion, luxury goods, gastronomic delights, and picturesque vacations, your mind automatically goes to France, doesn’t it? And why not? The sophistication, authenticity, and timelessness of France has enabled it to create unique products, brands, and experiences you rarely find elsewhere. It’s also the birthplace of almost every major luxury brand – L’Oreal, Clarins, Givenchy, Christian Dior, Cartier, Mont Blanc, Pierre Cardin, Louis Vuitton, and innumerable others. So, who better to teach about luxury than the French?

Objectives and Strengths

Objectives

  • Grasp professional aspects of the luxury industry and essentials of the luxury environment.
  • Hands-on experience on the management tools specific to the luxury industries and decoding the techniques of strategic analysis of the domestic and global market.
  • Interact with industry stalwarts who have contributed to the world of luxury.
  • Develop creativity, self-confidence, student culture and open the doors to ​​excellence.

Strengths

  • Courseware designed by French luxury industry stalwarts and delivered by a mix of French and Indian industry professionals with vast industry exposure.
  • Course curriculum includes sectoral activities such as Haute Couture, Haute Jewelry, Gemology and Fashion, Perfumery and Cosmetics, Luxury Hotels, Clock Making Industry (Haute Horology), Luxury Marketing and Retailing, Purchase and Franchising, and Luxury Services, along with the regular core management subjects.
  • Projects, internships, and employment opportunities with global luxury brands.
  • Two-week visit to Paris to have a first-hand experience of symbols of French Luxury. Also includes interactive classroom sessions with students of MBA ESG, Paris.
  • Master’s Diploma from MBA ESG, Paris and degree from an Indian university.

Eligibility and Duration

Eligibility: Graduation in any stream from a recognized university.

Duration: 2-year full-time.

Curriculum

Year 1
Semester 1
  • Computer Applications for Business
  • Business Communication
  • Legal and Business Environment
  • Organization Design
  • Managerial Economics
  • Marketing Management
  • Organizational Behaviour
  • Business Statistics and Analytics for Decision Making
  • Financial Reporting, Statements and Analysis
Semester 2
  • Indian Financial Systems and Financial Markets
  • Corporate Social Responsibility & Sustainability
  • Marketing Research
  • Corporate Finance
  • Indian Economy and Policy
  • Human Resources Management
  • Sports Merchandizing
  • Sports Financing
  • Sports Management & Sports Diplomacy
  • Consumer Behavior and CRM
  • Organization Study*
Year 2
Semester 3
  • Operations Management
  • Project Management
  • Management Skills for Effectiveness
  • Quantitative Techniques
  • E-Marketing I
  • Sports Analytics
  • Business of e-Commerce
  • Brand Management in Sports Industry
  • Retail Management
  • Indian Sports Mgmt. Activities
Semester 4
  • Entrepreneurship
  • Indian Ethos and Business Ethics
  • Corporate Strategy
  • Sports Media
  • E-Marketing II
  • Services Management
  • Social Media Marketing
  • SIP + Research

Two-week Paris Itinerary

The Luxury Management program includes a two-week trip to Paris to ensure you are accustomed to the demands of the luxury industry. Your eclectic Paris itinerary includes an array of stimulating experiences and adventures.

Day 1: Luxury Codes at the Château de Versailles.

Day 2: Luxury jewelry – Place Vendôme.

Day 3: Arts and Luxury – The Opera Garnier and the Louvre Museum.

Day 4: Perfume – The birth of perfume at the Perfume Museum.

Day 5: The tradition of French luxury manufactures: The Manufactures of the Gobelins.

Days 6 and 7: Oenology & Champagne – Visit of 2 wine caves and wine tastings (2 days).

Day 8: The communication of major luxury brands: The Louis Vuitton Foundation.

Day 9: Luxury Merchandising – Department stores in Paris.

Day 10: Haute Couture in Paris – Avenue Montaigne and Rue du Faubourg Saint Honoré.

Day 11: Luxury Hotels and the French label – Visit to a luxury Hotel.

Day 12: French Gastronomy – Cellars of the Louvre.

Alumni Testimonials

Job Opportunities

Luxury management in India has tremendous scope owing to the increase in investments from foreign luxury brands. Promising job avenues in this sector include,

  • Product Manager
  • Export Manager
  • Head of Research and Creation
  • Visual Merchandising Manager
  • Store Manager
  • Sales Manager
  • Marketing Manager
  • Purchasing Manager

Some of the corporate assignments undertaken by our French alumni are:

  • Category Manager at Chanel
  • International Research Fellow at Chanel
  • Assistant Haute Couture at Elie Saab
  • Trade Manager Europe Cartier at Remy Cointreau Group
  • Sales Network Manager at Remy Cointreau Group
  • Marketing Assistant at Ralph Lauren
  • Marketing Assistant, Development and Strategy at Lancôme Perfumes and Beauty
  • Assistant Product Manager at Caudalie
  • Assistant Product Manager at Boucheron
  • Product Manager at Guess Watches
  • Assistant Manager Fragrance Products at Coty
  • Press and Public Relations Officer at Chloé
  • Assistant Trade Marketing at Chanel Parfums
  • Purchase Assistant at Céline
  • Assistant Product Manager at OJ Perrin
  • Sales Manager at Montblanc
  • Assistant Press Officer at Givenchy
  • Assistant Art Procurement at Hermès
  • Product Manager Assistant at Nuxe Laboratory
  • Assistant Network Manager at Sonia Rykiel
  • Product Training Assistant at Yves Saint-Laurent
  • Assistant Product Manager at Christian Dior
  • Sales Representative PAP at Jeanne Lanvin
  • International Press Relations at Bell & Ross
  • Assistant Trade Marketing at Ella Bache
  • Licensing Manager at Kenzo