Date: July 08, 2020
Ms. Deepa Mallesh is the Founder & Director of Byond Brandinn Private Limited. She is experienced in multiple fields of sports management with a specific focus on Sports Branding and Marketing. Ms. Mallesh works across various segments for first-class sports leagues such as Indian Premier League, ICC Cricket World Cup, Ultimate Table Tennis, Indian Super League, and more. Her innumerable skills include Sales & Marketing, Customer Relationship Management, Market Research, Operations, etc. She has demonstrated working knowledge across various functions, which include digital marketing, branding, strategy development, league operations, venue activation, media planning, PR, franchise liaison, talent management, advertising, production, and sponsorship consulting.
In this talk, Ms. Mallesh touches upon the many aspects of the Sports industry, including skills required, career paths, and entrepreneurship opportunities. Watch Part 1 and Part 2 of the talk on Instagram.