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In Conversation With Benjamin Sorge, Global Program Head, Sports Management, MBA ESG Paris

Date: August 05, 2020

In this talk, our Global Program Head for Sports Management, Benjamin Sorge, shares insights into the sports industry both in India and globally. He discusses how digitalization is changing the face of sports and throws light on the various careers you can pursue in the sports industry.

Benjamin Sorge has been the Marketing Director of Unibet and the Managing Director of Pokerstars – the leading Poker Company in the word – in Europe. Through this experience, Mr. Sorge has managed sponsorship deals with Nadal, Neymar, Cristiano Ronaldo, Monfils, and soccer teams like PSG, Lyon, and Juventus. Now, Mr. Sorge has founded his own consultancy company Victoires and is working with clients like Lacoste, French Federation of Soccer, National League of Volley, Marathon of Paris, and some major eSport talents. He has also headed the Sports Management program in India since its inception in 2017.

Watch the complete talk on Instagram here.

7 Reasons to Choose Sports Management

There is tremendous potential in the sports industry. Viewership, sponsorships, and job opportunities are significantly increasing by the year. As a sports enthusiast who would like to make a career in this domain, your best bet to succeed is to choose an MBA in Sports Management program from one of the top management colleges in Bangalore, MBA ESG.

Sports is not a field that parents usually encourage their children to pursue a career in. Of course, that’s unless their child is a gifted athlete. And then too, there are second thoughts about whether their child will get a good job or make the state team or national team to actually succeed. Athletes aside, there are those who enjoy sports immensely and want to be a part of the industry in some way or another. Their parents too have the same thoughts about them making a lucrative career in sports.

These fears would have been valid a decade ago when India was more of a cricket-centric nation and hardly gave importance to other sports. However, now the landscape has totally transformed. Sports is slowing becoming an integral part of the nation’s DNA; and we have various leagues, clubs, and companies to showcase this growth.

In fact, the Indian sports industry, growing at 15% per annum, is one of the fastest in the world, according to POWA Index.

This growth has created opportunities in administration, management, and operations. As such, there is a need for professionals to handle these departments. Hence, it is the right time to begin a career in sports management. Many top management colleges in Bangalore, Mumbai, Delhi, and other big cities have also begun to offer programs in sports management.

Here are 7 reasons to choose a sports management master’s program.

1.Thriving Sports Industry in India

As stated above, the Indian sports industry is growing at an enormous pace (15%) when compared to the global rate, which stands at 5%. Sports viewership touched 48 billion in impressions in 2018 alone. The IPL alone raked in 700 million viewers in 2018 – a 40% increase from 2017. With such huge viewership numbers, it’s no surprise that sponsorships too have increased. Non-cricketing sports have also found powerful investors. Football, the second most-followed sport in India, has seen a 64% spike in participation and attendance.

Fantasy sports have also begun to spark interest for fans and investors alike. According to the Indian Federation of Sports Gaming (IFSG) and AC Nielsen, there are currently about 20 million fantasy sports users and this number is estimated to grow to over 100 million by 2020.

The sports and fitness goods market, as a result of increased awareness about fitness and health, was valued at US$ 3,621 million in 2017. This value is projected to reach US$ 6,054 million by 2024, growing at a CAGR of 9.0% during 2019-2024, according to an IMARC Group report titled “Indian Sports and Fitness Good Market Research Report 2019-2024”.

Going by these numbers, it is evident that India is nurturing a multi-billion-dollar sports industry. And every growing industry needs professionals who can adapt to, adjust, and advance it.

2.Better Growth

Despite progress in the field of education, Indian parents still don’t want their children taking up sports as a career. As such, many would not choose this field despite having an avid interest in it. This creates less competition for those who do tread this path. By joining a master’s program in sports management, you make a space for yourself to succeed. You will be well-versed in the nuances of the sports industry and understand how it works.

You also get to participate in internships, seminars, workshops, conferences, and other activities that involve people from the industry. You will be able to network with people that you’ve envisioned meeting. And such opportunities are far fewer for those who choose to take up something ‘safer’. By networking with people from your industry, you’ll be able to learn the ropes faster, apply them better, and become successful sooner.

3.Diverse Specializations

Sports teams and organizations are made up of a number of roles functioning as a unit. As sports is about connections, engagement, and entertainment, there are opportunities in each and every one of these sections to grow.

There are a multitude of paths you can choose with Sports Management. If contact negotiations, compliance, and law are your interests, then you can choose to become a sports lawyer. Your inclination towards hospitality or food services can lead you to a career in concessions management. Operations can be a career option if you like overseeing game-day operations and managing teams.

4.Global Career Opportunities

Sport is a global endeavour. There are numerous sporting events in the world that require extensive management professionals. World Cups, The Olympics, Tour de France, Grand Prix, etc. are events that give you an opportunity to travel across the globe.

You can also always go where your favourite sport calls you to. For instance, you love baseball, but there aren’t any baseball leagues, clubs, or teams in India. You can find opportunities in countries like the United States where baseball is thriving from time immemorial.

You can find exotic opportunities such as managing a fitness resort in Bali, Indonesia or Mauritius and retire to a place of luxury and relaxation.

Even if you aren’t working for a single sport, you could be working for an organization that deals with international sporting events such as the Olympics. This will allow you to travel to multiple locations that’ll connect you with different cultures and businesses across the globe. And travelling the world for work is every person’s dream, isn’t it?


You can use the degree from your sports management master’s program to start your venture. Merchandizing is a great way to start your entrepreneurial journey in sports. There are numerous major and minor leagues in India in a wide array of sports. You can create a market for these sports as well as promote teams through merchandize. Merchandizing plays a crucial role in generating revenue for a sports team. T-shirts, banners, team flags, headbands, wristbands, badges, bags, etc. are a few of the merchandize that fans will enthusiastically purchase to support their favourite teams. You can expect greater revenue during game seasons.

You can also become an event manager for sports. Sports tournaments are just as well-known for their entertainment value as for the adrenaline rush they provide. You can plan events, schedule athlete interactions with fans, create fan engagement events, oversee marketing, and coordinate other activities before, during, or after a tournament.

Entrepreneurship is a great way to become an independent part of the sports industry. This means you are not bound by the rules and regulations of a company. You have the freedom to explore and enhance your business acumen. Not every sports management master’s program offers you the chance to dabble in entrepreneurship. However, the MBA in Sport Management from MBA ESG provides you the skills to become an entrepreneur.

6.Perfect for Sports Enthusiasts

Let’s face facts here. Not everyone who loves sports is an athlete. Not everyone is cut out to play on the field. But that doesn’t mean people cannot be interested in sports. They still have an undying passion for their favourite sport and, given the opportunity, would like to contribute to its betterment or at least be a part of it.

Sports management is a great way to become a part of the industry. It not only keeps you closer to the game but also lets you apply your skills to it. For instance, if you are a sports enthusiast who is great at churning numbers, why not try your hand at sports finance or finance administration in sports? If you love talking to people, why not take up sports PR? If organizing events is your forte, why not event management in sports?

There are different ways you can apply what you know to what you love.

And highly-ranked sports management master’s program will allow you to do it seamlessly. You have myriad options to combine two passions and create a lucrative and rewarding career for yourself with a master’s program in Sports Management.

7.Community Impact

It is not always an Indian Premier League, Premier Badminton League, or Pro Volleyball League that needs management professionals. Small leagues at the district- and state-levels also need managers to guide and grow sports at the grassroots levels. Sports clubs need administrators who know the ins and outs of the industry.

Managers at these levels have a good opportunity to make a significant impact on the game as a whole. Nurturing athletes, identifying areas of improvement, and creating an inclusive environment will create a positive ripple effect across the country. This, in turn, will open up newer opportunities for other young managers to take up careers in sports.

You too can become a part of the sports industry by joining MBA ESG, one of the best management colleges in Bangalore.

MBA ESG offers one of the top sports management master’s programs in India. The MBA in Sports Management program, ranked highly by Eduniversal, a French ranking and rating agency, is designed and developed according to the needs of the Indian sports industry. The program covers important branches of the sports industry such as merchandizing, financing, brand management, operations, retail, analytics, and much more.

If you would like to know more about the MBA in Sports Management program at MBA ESG,send us an enquiry

Sports Management as a Lucrative Career Option | MBA ESG, India

Sports management is a billion-dollar industry. The world of athletics offers enormous career opportunities for the people who are passionate about sports. For the success of any sport, a team of professionals comprising sports managers, PR executives, trainers, facility managers, nutritionists, trainers, coaches etc. is required.

Well-known sports employers
  • Sports Network companies such as ESPN, Star, Fox Sports, and Sony
  • Athletic apparel companies such as Nike, Adidas, Puma, and Reebok
  • Top Advertising, Marketing, and Public Relations Firms

Depending on the position and experience in the industry, the potential earning might range from $30,000 to more than $100,000 annually with an annual growth rate of 5-9 percentage.

A highly competitive job market

Competition for jobs in the sports industry is fierce. Therefore, a specialization in Sport Management during higher education will certainly be an added advantage. Some of the specialized program options which are available in the market are as follows:

  • MBA in Sport Management
  • Master of Science in Sports Management
  • Master of Science in Sports Medicine
  • BA/MA in Sports Management
  • PG Diploma in Sports Business or Management
  • D. in sports management
  • Doctor of Philosophy (Ph.D.) in sports management
  • Doctor of Education (Ed.D. or D.Ed.) in sports management

Roadmap ahead

Sports is an exponentially growing domain globally. The industry performs well, even during tough economic times. As many new sports picking up the intensity and increasing competition, there are plenty of career opportunities emerging with a potential to cross many boundaries in the near future.