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Influence of Digital Media on the Indian Sports Industry

The way we consume sports has rapidly changed over the past few years. It’s no longer about watching games on television or in-person at the stadium. Sports has moved from the field to our living rooms and mobile phones. Digital media, and largely, social media has had a huge role to play in the sport industry.

Digital media is a powerful force. It has the ability to make or break careers and reputations in a matter of seconds. A growing number of sports teams are becoming aware of this power and are using digital media to promote their brand, stadium(s), games, and players. That’s why almost every sports league, team, and player has a social media profile because fans want to engage with them on a more personal level.

For example, the Royal Challengers Bangalore are the first team in the IPL (Indian Premier League) and the first sports team in India to adapt technology on a ginormous scale to connect with their fans. They introduced the RCB Bold Bot, a chatbot that provides fans exclusive content such as team news, player interviews, videos, photos, match reminders, and other behind the scenes content not available through traditional media. This way, the team stays connected with its fans even during the off-season.

Fantasy leagues are another hot pastime for sports fans. They allow fans to create their own teams with their favourite players and play away on their smartphone. While it may sound childish to non-fans, fantasy sports are played almost with the same fervour as the real games. There are hundreds of apps built for fantasy sports alone. Hence, it is a multibillion-dollar industry.

Digital media has blurred the lines between a player and a fan. It has created a relationship between them that goes beyond the field. It has personalized the relationship and changed the whole dynamic of how a fan sees the player and, by large, the team. Therefore, it is highly important to put out the right content for fans and manage their digital media effectively. This is where sports management comes into play.

Digital media is a great way to influence how fans think, see, and interact with sports teams and players. If you aren’t a player or aren’t interested in the athletic side of sports but still want to stay connected to the industry, then Sports management is the career for you.

Career Prospects in Sports Management

The world of athletics comes up with business models and exciting careers for the people who are passionate about sports. Experts have stated that talent contributes to only 10-15% of your success, the remaining is your attitude and pressure-handling skills. These skills need to hone with some serious hard work, dedication, and sincerity. Some sports are played by individuals and some by teams, but both needs to be channelized and directed well to get the desired outputs, hence the need for a sports manager. Behind the scenes, there are several people who are involved in the development of an average player/team to a world-class player/team – broadcasters, PR executives, facility managers, nutritionists, trainers, coaches, and many more.

Education to pursue a career in sports management

An associate needs to lay a solid foundation by getting their bachelor’s degree. The competition for a job in the sports industry is fierce as results are the only way to quantify your efforts. A specialization during your Master’s will certainly be an added advantage in your quest for your dream career. The task and responsibilities of a sports manager would vary depending on the subfield they choose to specialize. You can choose any one of the following:

  • Master of Business Administration: This generalized management master’s degree will be helpful in your pursuit to gaining knowledge and become a master in your field. Concentrate your career with specializations in finance, sports business, marketing or sports management if it is available.
  • Master of Science in Sports Management: This degree would keep you industry-ready in all levels of management like recreational, interscholastic, juvenile, amateur, collegiate, and professional.
  • Master of Science in Sports Medicine: This degree would cover health areas for athletes like assessment, prevention, management, and rehabilitation and recovering from injuries.

Other courses which you can pursue are BA/MA in Sports Management, BBA in Sports Management, PG Diploma in Sports Business or Management, or even Ph.D. in sports management.

A Doctor of Philosophy (Ph.D.) in sports management would include study and research in areas like sociological or psychological areas of sports. A Doctor of Education (EdD or DEd) in sports management focuses on two main area: Sports medicine or Olympism.

Career paths in Sports Management

You can work in a plethora of fields related to sports management. Being a multi-million industry all over the world, you can gain phenomenal success in your career if you maintain passion and composure. Some of the roles which you can pursue in Sports Management are Athletics Director, Team Director, Business Operations, Sports Agents, Ticket Sales, Marketing Communication and Sports Managers, Head Coaches, Event Sports Managers and PR Managers.

Sports teams and leagues are among the obvious employers. Some of the other popular options include:

  • Sports Network Companies such as ESPN, Star, Fox Sports and Sony
  • Athletic apparel companies such as Nike, Adidas, Puma and Reebok
  • Advertising, Marketing and Public Relations Firms
Median Annual Salary & Growth of Sports Managers

Depending on the position and experience you have in the industry, you can potentially earn anywhere between $30,000 per year to more than $100,000 annually.

S.NoRoleMedian Annual SalaryGrowth Rate
1Coaches and Scouts$35,0006%
2Sports Agents/Managers$65,0009%
3Sports Marketing Manager$130,0005%
Future Outlook of the Industry

Since Sports is a growing domain globally and the demand and competitiveness is never going to end, you can expect it to do better than many other sectors, even during tough economic times. With many sports picking up the intensity and increasing competition, there are going to be plenty of openings and roles in this industry which poised to cross many boundaries in the near future.