The rise of digital sports gaming industry

Digital revolution and transformation in India has been a fuel to the gaming industry at large. Pushed further by the start-up culture, the number of people playing online games in India by 2019 crossed 300 million and is only expected to grow manifolds.

Federation of Electronic Sports Associations of India (FEAI) is the apex body for esports in India. FEAI has also mentioned that the Indian esports industry will touch Rs 1100 cr by FY2025. Experts say that this growth will come on the back of cricket as multiple companies and start-ups are focusing on developing the overall sports ecosystem in the country. FEAI is also working in partnerships with JetSynthesys, to organize a cricket e-gaming championship.

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Members at FEAI also mentioned the upcoming policy paper which will help to define the future of esports in the country. The work will involve policy intervention as well as promotion of animation, visual effects, gaming and comics at national and state level. This also helps to define an outlook for the talent development ecosystem encompassing a spectrum of skill-sets, businesses, job-creation, education and revenue generation overall for the nation.

Today India with its range of esports brands and start-ups has entered into a medal-winning league at international tournaments. Similar to traditional sports, in esports as well the players of the gaming sector are giving proper coaching and paid salaries. This exponential growth has made many existing brands to develop a new division in their brands to develop games, train teams and organize esports tournaments.

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Let’s take a look into some of the leading brands in esports in India;

Nazara Technology
Founded by Nitish Mittersain with HQ in Mumbai, Nazara is considered one of the largest esports brands in India offering gaming solutions across India, Africa, Middle East, South East Asia and Latin America.  They are actively involved in distribution of top games like Motu Patlu game, Chotta Bheem Race and World Cricket Championship.

Founded by Rajan Navani, Jetsynthesys are experts in developing games. Building unique experiences with their games like Sachin Saga Cricket Champions, they allow users to relive some of the classic cricket moments. A few other game development brands in the market are PlaySimple, 99Games, Lakshya Digital who also have a global audience.

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Nodwin Group
Founded by Akshat Rathee, Nodwin group produces online content for gaming, gaming shows, live content inspired by the pop culture of India. They have multiple business verticals that include Cosplay Genie (tutorials for people who wish to take part in pop culture such as Comic-Con) Beyond the Game ( A game merchandise to platform) and Esports 360 (a news portal for interested gamers), all rather popular.

Gaming Monk
Founded by Abhay Sharma and Ashwin Haryani, the brand started as an e-commerce platform for games and transformed into an esports event organizer. They conduct online and offline sports tournaments in India and are striving to build a gaming community which can compete against each other for many tournaments.

Neon Gaming Studio (NGS)
Founded by Purvish Kothari, NGS is known to have organized a successful LAN tournament in 2014 across multiple titles. They are also holding various online gaming tournaments in different cities of India. The brand offers a one stop solution for gaming to their users and also sponsors teams taking part in International tournaments.

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Team Brutality (TB)
Founded by Ankit Panth, Team Brutality is powered by Dell offering them a gaming system like Alienwire, Gaming notebooks and Gaming monitors. A leading team in the CSGO community, TB aims to become the best performing team of Asia and is also registered with racing game squads, namely – Need for Speed, Forza Motor Sports amongst others.

League of Extraordinary Gamers (LXG)
LXG is India’s best gaming lounge for gamers. They sponsor the team representing India at international championships. Their high end PC’s, latest graphic cards and processors support the performance of the gamers.

With improvement in supply and penetration of smartphones, increase and improved bandwidth of the internet and more globally aware audience via the digital revolution, esports has gained popularity amongst all age groups, from young adults to mid aged men and women to people above 60 years old. With more competitive video games continuing to grow and integrate popular culture into the gaming aspect, investors and brands and more potential consumers are paying more attention to the rise and popularity of esports.

This will only give rise to the career opportunities from the growing sector. Whether it is coaching or training the gamers, managing teams and their operations, to brand managers, sponsorship managers to sports marketing experts, there will be requirements at all fronts – brands, associations, leagues, policy and framework amongst other things. Become an expert in esports management with MBA Sports Management from MBA-ESG . Here you will be equipped with the right tools, interactive workshops and international masterclasses that will offer you a wide network to engage with and learn from.

Author: Mankiran

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