Louis Vuitton’s historical journey to become a luxury brand

Louis Vuitton is one of the brands that is counted among the leaders of the luxury world today. However, this world…

Louis Vuitton’s historical journey to become a luxury brand

Careers in Sports Management

Sports management is a booming career. With sports analysts being hired by giant organizations, popular athletes, and teams, it is…

Careers in Sports Management

Sustainable fashion for a better tomorrow

An important element at the forefront of the Ethical fashion movement is “Sustainability”. Be it procuring raw material or showcasing…

Sustainable fashion for a better tomorrow

5 influential extreme sports athletes across globe

Athletes push their minds and bodies to the extremes for their passion even at the cost of risking their lives….

5 influential extreme sports athletes across globe

Role of fashion in emerging startups

Fashion Industry is highly visual and it takes no time to rule hearts. Perceiving the current trends of Fashion, the…

Role of fashion in emerging startups

Top 5 luxury shopping destinations across globe

Luxurious shopping destinations are a cherished dream for lovers of luxury brands.Whether you’re shopping for an authentic Louis Vuitton handbag…

Top 5 luxury shopping destinations across globe

Anti laws of marketing: Diving into the world of luxury

As an initiative to promote direct interaction between students and industry experts and to supplement theoretical knowledge with real-world market…

Anti laws of marketing: Diving into the world of luxury

Anti-laws of marketing

Semester Session Alert!Dear students, Block your date for yet another exciting session at MBAESG. Anti-laws of marketing- a session on luxury brand…

Anti-laws of marketing

A typical day of a sports analyst

If talking with players and coaches, parsing instant replays or dissecting statistics are your favorite activities, then this write up…

A typical day of a sports analyst

Fashion Marketing: Expectation VS Reality

Targeted paid advertising and business-to-consumer engagement opportunities are instrumental in building brand awareness, developing customer loyalty and driving sales for…

Fashion Marketing: Expectation VS Reality