Sports Manager

Sports Manager – Leadership skills of the 21st century

Today, Sports Management is proving to be a lucrative career choice. After all, why not? Sports’ significance in the country has shifted during the last decade. The Indian Premier League’s establishment paved the way for private leagues in other sports. Thanks to the respective leagues, sports such as Kabaddi, Table Tennis, Volleyball, and Badminton are gaining popularity like never before.
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With fame came improved facilities and a total rebirth of the sports business. Positive government programs such as Khelo India and TOPS (Target Olympics Podium Spot) have also aided progress in this area. As a result, it’s unsurprising that, according to the Powa Index, India has the world’s fastest-growing sports industry, with a growth rate of 15% (compared to a global average of 5%). Increased activities have also resulted in huge demand for qualified human resources, particularly sports managers.

What does a Sports Manager do?

 Producing, promoting, facilitating, or coordinating any sport-related business, event, or product is what Sports Management entails. Professional leagues, clubs, national and state sports organizations, agencies, and private sports firms employ sports managers.

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But, to embrace these possibilities and become a successful sports manager, what does it take? We’ve compiled a list of the top five skills that every sports management should possess:


“Failing to plan is intending to fail,” as one famous adage goes. Planning is the science of breaking an organization’s and its members’ goals into actions and programs. Every major event necessitates thorough planning and foresight. And it’s not as simple as it appears.

Mega-events such as the Olympics or the Commonwealth Games require detailed planning to be laid out on paper as early as six years before the competition begins. Identifying the desired outcome, anticipating the issues, and structuring activities per these obstacles and deadlines are all part of the planning process. As a result, a foolproof plan necessitates a great deal of prior experience with similar situations.

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Organizational & Multitasking Skills

Sports managers spend considerable time and attention devising, coordinating, and building processes for putting plans into action. Delegating and organizing resources and tasks to meet goals are examples of organizational abilities. This mostly entails different degrees of human resource management in response to changing work demands.

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In the sports industry, however, the two jobs are not the same. For example, if you work in a sports club, your responsibilities may include everything from managing staffing needs (including training, medical, coaching, and equipment personnel) to negotiating with possible sponsors. As a result, an ideal Sports Manager should be able to function in a variety of settings with ease.

Effective Communication Skills

For this reason, effective communication is critical. It makes it easier for managers to carry out their duties and responsibilities. It acts as a foundation for planning because all necessary information must be conveyed to the associates for them to be implemented. Managers, in reality, spend a large portion of their time communicating. Face-to-face, telephonic, skype, and written communication are all examples of this. As a sports manager, you’ll interact with people from various walks of life, from contractors to the organization’s presidents. As a result, any sports manager must master the art of communication.

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Leadership Qualities

Great leaders don’t just tell people what to do; they SHOW them how to accomplish it. In the case of Sports Management, this is especially true. Sports managers are adept at persuading their subordinates to behave as soon as possible or with the utmost efficiency. This is made feasible by a mix of strong communication and interpersonal abilities. A smart sports manager knows how to persuade people to work together toward a common goal while maintaining everyone’s best interests. Furthermore, interpersonal bonding and coordination are two of a great leader’s most valuable qualities.

Another important skill set for a leader is decision-making ability. Managers are confronted with numerous circumstances in which they must make vital decisions. Should we, for example, pursue a sponsor? Is it okay if we go ahead and meet the deadline? Or, how can you get more fans to engage with you? Professionals use analytical, emotional, and logical thinking to answer these and many other management challenges.

Author: Abhishek