France is synonymous with luxury. When you think of high fashion, luxury goods, gastronomic delights, and picturesque vacations, your mind automatically goes to France, doesn’t it? And why not? The sophistication, authenticity, and timelessness of France has enabled it to create unique products, brands, and experiences you rarely find elsewhere. It’s also the birthplace of almost every major luxury brand – L’Oreal, Clarins, Givenchy, Christian Dior, Cartier, Mont Blanc, Pierre Cardin, Louis Vuitton, and innumerable others. So, who better to teach about luxury than the French?

Objectives

• Grasp professional aspects of the luxury industry and essentials of the luxury environment.
• Hands-on experience on the management tools specific to the luxury industries and decoding the techniques of strategic analysis of the domestic and global market.
• Interact with industry stalwarts who have contributed to the world of luxury.
• Develop creativity, self-confidence, student culture and open the doors to ​​excellence.

Strengths

• Courseware designed by French luxury industry stalwarts and delivered by a mix of French and Indian industry professionals with vast industry exposure.
• Course curriculum includes sectoral activities such as Haute Couture, Haute Jewelry, Gemology and Fashion, Perfumery and Cosmetics, Luxury Hotels, Clock Making Industry (Haute Horology), Luxury Marketing and Retailing, Purchase and Franchising, and Luxury Services, along with the regular core management subjects.
• Projects, internships, and employment opportunities with global luxury brands.
• Two-week visit to Paris to have a first-hand experience of symbols of French Luxury. Also includes interactive classroom sessions with students of MBA ESG, Paris.
• Master’s Diploma from MBA ESG, Paris and degree from an Indian university.

Eligibility: Graduation in any stream from a recognized university.

Duration: 2-year full-time.

1st-Year

Semester-1

• Business Communication
• Organization Design
• Managerial Economics
• Marketing Management-I
• Organizational Behaviour
• Business Research Methods and Statistics
• Financial Reporting, Statements, and Analysis
• Microsoft Office Specialist*
• Open Elective-1
• Fundamentals of Innovation and Venture Development in Entrepreneurship – 1**

Semester-2

• Indian Financial System and Financial Markets
• Indian Economic Policies and Reforms
• Operations Research
• Marketing Management-II
• Human Resources Management
• Consumer Behaviour & Customer Relationship Management
• Sectoral Immersion: Oenology, Gastronomy and Art Market
• History Of Luxury and Fashion Industry
• Global Trends and Developments in Fashion & Luxury sector
• Buying and Forecasting in Luxury and Fashion
• Art of Negotiation and Sales techniques in Fashion and Luxury Management
• Open Elective-2
• Fundamentals of Innovation and Venture Development in Entrepreneurship – 2**

2nd-Year

Semester-3

• Operations and Project Management
• Luxury and Fashion Merchandizing and Licensing
• Luxury and Fashion Brand Management
• Sectoral Immersion: Perfumery and Cosmetics, Luxury Hotels, Clock Making Industry (Haute Horlogerie)
• E-Commerce for Luxury and Fashion
• Public Relations in Luxury & Fashion
• Integrated Marketing Communication & New Media
• Brand Creation and Portfolio Management
• Luxury and Fashion Retail Management
• Luxury and Fashion Consumerism
• Disaster Management*
• Project 3 – Group Project
• Summer Internship Project**

Semester-4

• Business Law
• Indian Ethos and Business Ethics
• Corporate Strategy
• Services Management
• Social Media Marketing
• Luxury and Fashion Design, Innovation
• Luxury and Fashion Event Management
• Luxury and Fashion Marketing
• Supply Chain & Distribution Strategy in Luxury and Fashion
• Project 4 : Capstone Project

The Luxury & Fashion Management program includes a two-week trip to Paris to ensure you are accustomed to the demands of the luxury industry. Your eclectic Paris itinerary includes an array of stimulating experiences and adventures.

Day 1: Luxury Codes at the Château de Versailles.

Day 2: Luxury jewelry – Place Vendôme.

Day 3: Arts and Luxury – The Opera Garnier and the Louvre Museum.

Day 4: Perfume – The birth of perfume at the Perfume Museum.

Day 5: The tradition of French luxury manufactures: The Manufactures of the Gobelins.

Days 6 and 7: Oenology & Champagne – Visit of 2 wine caves and wine tastings (2 days).

Day 8: The communication of major luxury brands: The Louis Vuitton Foundation.

Day 9: Luxury Merchandising – Department stores in Paris.

Day 10: Haute Couture in Paris – Avenue Montaigne and Rue du Faubourg Saint Honoré.

Day 11: Luxury Hotels and the French label – Visit to a luxury Hotel.

Day 12: French Gastronomy – Cellars of the Louvre.

Luxury & Fashion management in India has tremendous scope owing to the increase in investments from foreign luxury brands. Promising job avenues in this sector include,

• Product Manager
• Export Manager
• Head of Research and Creation
• Visual Merchandising Manager
• Store Manager
• Sales Manager
• Marketing Manager
• Purchasing Manager

Some of the corporate assignments undertaken by our French alumni are:

• Category Manager at Chanel
• International Research Fellow at Chanel
• Assistant Haute Couture at Elie Saab
• Trade Manager Europe Cartier at Remy Cointreau Group
• Sales Network Manager at Remy Cointreau Group
• Marketing Assistant at Ralph Lauren
• Marketing Assistant, Development and Strategy at Lancôme Perfumes and Beauty
• Assistant Product Manager at Caudalie
• Assistant Product Manager at Boucheron
• Product Manager at Guess Watches
• Assistant Manager Fragrance Products at Coty
• Press and Public Relations Officer at Chloé
• Assistant Trade Marketing at Chanel Parfums
• Purchase Assistant at Céline
• Assistant Product Manager at OJ Perrin
• Sales Manager at Montblanc
• Assistant Press Officer at Givenchy
• Assistant Art Procurement at Hermès
• Product Manager Assistant at Nuxe Laboratory
• Assistant Network Manager at Sonia Rykiel
• Product Training Assistant at Yves Saint-Laurent
• Assistant Product Manager at Christian Dior
• Sales Representative PAP at Jeanne Lanvin
• International Press Relations at Bell & Ross
• Assistant Trade Marketing at Ella Bache
• Licensing Manager at Kenzo