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Admissions open for 2025




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    Enquire Now

    Admissions open for 2025




      I agree to the terms and would like to receive more information


      MBA in INTERNATIONAL MARKETING & BRANDING

      MBA in
      INTERNATIONAL MARKETING & BRANDING

      International Marketing and Branding Management helps bring the business to global stage and reaching to customers where brand has not yet reached. It is a unique combination of growth, cultural exploration and global impact. It is crafting the business journey and contribute to shape the interconnected world of business.

      A successful International Marketing and Branding campaign involves tailoring the products, messaging, and appealing to global audience. It revolutionized the business industry by giving brands the power to operate anywhere in the world without fear of pushback.

      OVERVIEW

      MBA in International Marketing program includes understanding of different markets, competitors, product portfolio and consumer behaviors across different geographies. The course instils the theory, concepts, and skills required to understand a marketplace and build a strong brand identity there.

      MBA ESG is one of India's top colleges for an MBA in International Marketing & Brand Management. The program is designed by dedicated industry experts who delve deep into international marketing research, product marketing, international marketplace segmentation, etc.

      BENEFITS OF STUDYING
      MBA IN INTERNATIONAL MARKETING & BRANDING

      BENEFITS OF STUDYING MBA IN INTERNATIONAL MARKETING & BRANDING

      An MBA in International Marketing & Brand Management equips you with knowledge about multicultural market dynamics. It allows you to reinvent your brand and present it in suitable ways to all types of consumer bases. The course also instils the necessary skills in you to understand global brands and markets in a much deeper and more effective manner. There are multiple benefits of studying MBA in International Marketing and Branding Management

      GLOBALIZATION AT A LARGE SCALE

      52% of domestic or local market firms are intensely focused on the International market. They want to be global, and this increases the demand for working professionals in the domain

      GLOBAL MARKET
      DEMAND

      Every business wants to go global. This increases the need for professionals who understand the international landscape & cross-cultural branding strategies.

      IMPORTANCE OF BRAND EQUITY

      More and more companies are investing in brand equity. Brands are increasingly focusing on retaining their top-of-mind recall value. With rising importance, comes great opportunity for specialized professionals.

      CREATIVE POTENTIAL

      Crafting campaigns that appeal to global audience requires creativity. It provides challenge to build a strong narrative for brand, that can affect the top line of company.

      TRAVEL

      As an added perk, one gets to travel and explore multiple locations and the sports events happen across the world. This also, increases the networking opportunity.

      MBA PROGRAMS HIGHLIGHTS

      The program for an MBA in International Marketing and Branding is designed to produce individuals who can use the power of Marketing & Branding to transform their business functions

      MBA PROGRAMS HIGHLIGHTS

      The program for an MBA in International Marketing and Branding is designed to produce individuals who can use the power of Marketing & Branding to transform their business functions

      French pedagogy

      French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.

      Industry Experts as Faculty

      Up to 20% of the course is taught by French Faculty as part of sectoral immersion. Master Classes and Guest Lectures conducted by Industry CXOs.

      Global Immersion Program

      A two-week global immersion program in Europe.

      Dual Credential Degree Program

      An MBA Degree from reputed Indian University and a completion certificate from MBA ESG Paris

      Learning by Doing

      A unique teaching methodology which involves students conceptualising, curating, and executing projects in partnership with Industry.

      Industry Collaboration

      2 internships – Summer (4-8 weeks) and winter (2-4 weeks) as part of the curriculum.

      French pedagogy

      French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.

      Industry Experts as Faculty

      Up to 20% of the course is taught by French Faculty as part of sectoral immersion. Master Classes and Guest Lectures conducted by Industry CXOs.

      Global Immersion Program

      A two-week global immersion program in Europe.

      Dual Credential Degree Program

      An MBA Degree from reputed Indian University and a completion certificate from MBA ESG Paris

      Learning by Doing

      A unique teaching methodology which involves students conceptualising, curating, and executing projects in partnership with Industry.

      Industry Collaboration

      2 internships – Summer (4-8 weeks) and winter (2-4 weeks) as part of the curriculum.

      MBA PROGRAMS curriculum

      The MBA in International Marketing and Branding programme shall be for four semesters, spread over two years covering various aspects related to business management

      CORE COURSES

      Mandatory courses that provide students with strong foundational concepts of business and management.

      SPECIALIZATION SPECIFIC COURSES

      Allows students to get a deeper understanding and expertise in their area of specialization.

      INTERNSHIP

      Students are mandatorily required to take up the 6-8 weeks of the internship program at the end of semester 2.

      CAPSTONE PROJECT

      A capstone project or thesis provides an opportunity to apply a student's knowledge to a real-world business problem.

      COURSE DETAILS

       Semester ISemester II
      Core CourseBusiness EconomicsOperations Research
      Statistics for Managers
      Universal Values and Sustainability
      Financial Reporting, Statements and Analysis
      Marketing Management
      Employee Behavior and Human Resource Practices
      Discipline Specific  Sports Marketing
      Indian Sports Management Activities
      Sports Management and Diplomacy
      Discipline Specific Elective -1 Sports Event and Facility Management
      -OR-
      Ethics in Sports
      Discipline Specific Elective -2 Sports Financing
      -OR-
      Sports Law
      Open ElectiveOpen ElectiveOpen Elective
      Skill Enhancement CourseBusiness Communication & Report WritingSports Store Management Skills
      Skill Enhancement CourseBusiness Research Methods 
      Project Centric Learning PCL 1PCL 1

       Semester IIISemester IV
      Core CourseStrategic ManagementIndian Economic Policies and Reforms
      Operations & Project Management
      Business Law and Corporate Governance
      Discipline Specific Elective -1Sports Leadership and Team ManagementE-Sports Management
      -OR--OR-
      Leadership in SportsService Management
      Discipline Specific Elective -2Corporate Governance and Sustainability in Sports SectorBrand Management in Sports
      -OR--OR-
      Sports EconomicsSports Media
      Discipline Specific Elective -3E – Commerce for SportsIntegrated Marketing Communication in Sports
      -OR--OR-
      Sports Broadcasting and PublicationFair Competition in Sport
      Discipline Specific Elective -4Sports Sponsorship and MerchandizingSports Analytics
       -OR-
      Consumer Behaviour and Customer Relationship ManagementSports Psychology
      Skill Enhancement CourseSocial Media Management Skill in SportsNegotiation Skills in Sports Management
      Project Centric Learning 1PCL 2PCL 2
      Master ThesisThesisFinal Thesis

      CAREER OPPORTUNITIES

      An MBA graduate in International Marketing & Brand Management can find job opportunities across sectors in private as well as publicly listed companies.

      Some of the career opportunities post doing MBA in International Marketing and Brand Management in India are

      ❯❯ International Product Manager
      ❯❯ International Marketing Manager
      ❯❯ Business Development Manager
      ❯❯ Corporate Communication Manager
      ❯❯ International Marketing Analyst
      ❯❯ Media Strategist

      ❯❯ Brand Designer/Manager
      ❯❯ Market Research Analyst
      ❯❯ Social Media Manager
      ❯❯ International Brand Coordinator
      ❯❯ Global Brand Manager

      and many more…

      ❯❯ International Product Manager
      ❯❯ International Marketing Manager
      ❯❯ Business Development Manager
      ❯❯ Corporate Communication Manager
      ❯❯ International Marketing Analyst
      ❯❯ Media Strategist
      ❯❯ Brand Designer/Manager
      ❯❯ Market Research Analyst
      ❯❯ Social Media Manager
      ❯❯ International Brand Coordinator
      ❯❯ Global Brand Manager
      ❯❯ Many More…

      and many more…

      PLACEMENT STATISTICS

      YEAR 2020 2021 2022 2023 2024
      Highest Package
      (in Rs. Lpa)
      6 6 5.2 6 7.5

      100% of Batch Placed
      Median salary – INR 6 Lpa
      Average salary secured by student above 20% Industry average*

      (source : PayScale reports)

      TOP RECRUITERS

      ADMISSIONS

      The Academic Session for MBA in International Marketing and Branding
      management begins in June, every year for the program.

      Application for Academic Session (AY 25-27) starts from September'24.

      ELIGIBILITY

      ❯❯ Graduate (any stream) with 50% and above score across academics

      ❯❯ Final Year Graduates subjected to them scoring 50% graduation score at time of admission

      Process

      ADMISSIONS

      The Academic Session for MBA in International Marketing and Branding management begins in June, every year for the program.

      Application for Academic Session (AY 25-27) starts from September'24.

      ELIGIBILITY

      ❯❯ Graduate (any stream) with a 50% and above score across academics

      ❯❯ Final-year graduates are subjected to scoring 50% graduation score

      process

      STUDENT TESTIMONIALS

      SCHOLARSHIP and Financial Aid

      MBA ESG, India is proud to present our 100% tuition fee waiver scholarships for bright young minds through its flagship iLEAD Scholarship.

      The purpose of the iLEAD Scholarship is to encourage youth to define, conceptualize and articulate problems and recommend innovative, adaptive, and disruptive solutions through exploration, learning (collective or individual), and empowering themselves to be a change maker.

      Applicable For

      All the Applicants

      All the applicants who would apply for Scholarships.

      Eligibility

      Students securing an aggregate of 80% marks throughout academics

      OR

      Extraordinary performance in sports, performing arts, and other extracurricular activities

      Scholarships will be allotted in merit order to eligible candidates

      Applicable For

      All the applicants who would apply for Scholarships.

      Eligibility

      Students securing an aggregate of 80% marks throughout academics

      OR

      Extraordinary performance in sports, performing arts, and other extracurricular activities

      Scholarships will be allotted in merit order to eligible candidates

      FREQUENTLY ASKED QUESTIONS

      An MBA in International Marketing & Brand Management is a postgraduate degree that helps you imbibe the skills and knowledge required to make your brand, products, and services truly global. This teaches you to identify the potential of the business and reach that consumer base globally.

      66% of brands look to invest in the International Market, and hence the job opportunities in the field are abundant. Graduates can pursue exciting career opportunities in all sectors ranging from Brand Design to Product Development & Management.

      No. A graduate from any stream can apply for the program.
      Yes. MBA ESG program is designed in collaboration with industry experts. As such live projects during semesters are encouraged and supported by the college
      International Marketing and Branding is a rising field, with the number of working professionals only increasing by the year. There are multiple opportunities as listed above with great pay across industries.
      We provide dedicated placement support to all our students across campuses. As per past data, the placement has been above 80% of the batch, placed with a higher package than the industry average
      MBA ESG provides the MBA degree in association with Alliance University in Bengaluru.

      ADMISSIONS AND CAMPUS

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