- +91 855-008-0077 / +91 888-425-0079
- admission@mba-esg.in
- +91 855-008-0077 / +91 888-425-0079
- admission@mba-esg.in
MBA in INTERNATIONAL MARKETING & BRANDING
MBA in
INTERNATIONAL MARKETING & BRANDING
International Marketing and Branding Management helps bring the business to global stage and reaching to customers where brand has not yet reached. It is a unique combination of growth, cultural exploration and global impact. It is crafting the business journey and contribute to shape the interconnected world of business.
A successful International Marketing and Branding campaign involves tailoring the products, messaging, and appealing to global audience. It revolutionized the business industry by giving brands the power to operate anywhere in the world without fear of pushback.
OVERVIEW
MBA in International Marketing program includes understanding of different markets, competitors, product portfolio and consumer behaviors across different geographies. The course instils the theory, concepts, and skills required to understand a marketplace and build a strong brand identity there.
MBA ESG is one of India's top colleges for an MBA in International Marketing & Brand Management. The program is designed by dedicated industry experts who delve deep into international marketing research, product marketing, international marketplace segmentation, etc.
BENEFITS OF STUDYING
MBA IN INTERNATIONAL MARKETING & BRANDING
BENEFITS OF STUDYING MBA IN INTERNATIONAL MARKETING & BRANDING
An MBA in International Marketing & Brand Management equips you with knowledge about multicultural market dynamics. It allows you to reinvent your brand and present it in suitable ways to all types of consumer bases. The course also instils the necessary skills in you to understand global brands and markets in a much deeper and more effective manner. There are multiple benefits of studying MBA in International Marketing and Branding Management
GLOBALIZATION AT A LARGE SCALE
52% of domestic or local market firms are intensely focused on the International market. They want to be global, and this increases the demand for working professionals in the domain
GLOBAL MARKET
DEMAND
Every business wants to go global. This increases the need for professionals who understand the international landscape & cross-cultural branding strategies.
IMPORTANCE OF BRAND EQUITY
More and more companies are investing in brand equity. Brands are increasingly focusing on retaining their top-of-mind recall value. With rising importance, comes great opportunity for specialized professionals.
CREATIVE POTENTIAL
Crafting campaigns that appeal to global audience requires creativity. It provides challenge to build a strong narrative for brand, that can affect the top line of company.
TRAVEL
As an added perk, one gets to travel and explore multiple locations and the sports events happen across the world. This also, increases the networking opportunity.
MBA PROGRAMS HIGHLIGHTS
The program for an MBA in International Marketing and Branding is designed to produce individuals who can use the power of Marketing & Branding to transform their business functions
MBA PROGRAMS HIGHLIGHTS
The program for an MBA in International Marketing and Branding is designed to produce individuals who can use the power of Marketing & Branding to transform their business functions
French pedagogy
French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.
Industry Experts as Faculty
Up to 20% of the course is taught by French Faculty as part of sectoral immersion. Master Classes and Guest Lectures conducted by Industry CXOs.
Global Immersion Program
A two-week global immersion program in Europe.
Dual Credential Degree Program
An MBA Degree from reputed Indian University and a completion certificate from MBA ESG Paris
Learning by Doing
A unique teaching methodology which involves students conceptualising, curating, and executing projects in partnership with Industry.
Industry Collaboration
2 internships – Summer (4-8 weeks) and winter (2-4 weeks) as part of the curriculum.
French pedagogy
French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.
Industry Experts as Faculty
Up to 20% of the course is taught by French Faculty as part of sectoral immersion. Master Classes and Guest Lectures conducted by Industry CXOs.
Global Immersion Program
A two-week global immersion program in Europe.
Dual Credential Degree Program
An MBA Degree from reputed Indian University and a completion certificate from MBA ESG Paris
Learning by Doing
A unique teaching methodology which involves students conceptualising, curating, and executing projects in partnership with Industry.
Industry Collaboration
2 internships – Summer (4-8 weeks) and winter (2-4 weeks) as part of the curriculum.
MBA PROGRAMS curriculum
The MBA in International Marketing and Branding programme shall be for four semesters, spread over two years covering various aspects related to business management
CORE COURSES
Mandatory courses that provide students with strong foundational concepts of business and management.
SPECIALIZATION SPECIFIC COURSES
Allows students to get a deeper understanding and expertise in their area of specialization.
INTERNSHIP
Students are mandatorily required to take up the 6-8 weeks of the internship program at the end of semester 2.
CAPSTONE PROJECT
A capstone project or thesis provides an opportunity to apply a student's knowledge to a real-world business problem.
COURSE DETAILS
| Semester I | Semester II | |
| Core Course | Orientation Course- Introduction of International Marketing | Operations Research |
| Business Analytics Essentials | Industry 5.0 and Emerging Technologies** | |
| Statistics for Managers | Business Research Methods*** | |
| Business Communication & Life Skills | Placement Readiness Course-II* | |
| Placement Readiness Course- I* | Indian Economic Policies and Reforms | |
| Business Economics | Corporate Finance | |
| Financial Reporting and Analysis | Human Resource Management | |
| Marketing Management | ||
| Operations Management | ||
| French ** | ||
| Organizational Behaviour | ||
| Discipline Specific | Marketing Management & Research | |
| Fundamentals of Senior Management | ||
| Discipline Specific Elective -1 | Business Environment & Strategy | |
| Management Skills for Effectiveness | ||
| Discipline Specific Elective -2 | Marketing Analytics | |
| Principles of Economics and Markets | ||
| Consumer Behaviour |
| Semester III | Semester IV | |
| Core Course | Placement Boot Camp | Business Law and Corporate Governance |
| Advanced Strategic Management | ||
| Entrepreneurship and New Venture Creation | ||
| Design Thinking | ||
| Discipline Specific Elective -1 | Corporate Social Responsibility and Sustainability | Project Management |
| Marketing of Services and CRM | Brand Architecture at Store Level | |
| Branding E-ecommerce | ||
| Discipline Specific Elective -2 | Brand Merchandising | Strategies for Entering International Markets & Measuring Marketing Success |
| Integrated Marketing Communications | Services Management | |
| Designing & Implementing Branding stratergies | Postioning & Re-Postioning of Brands | |
| Discipline Specific Elective -3 | Social Media Marketing | |
| Interantional Trade Practices and Policies | ||
| International Supply Chain Management and Logistics | ||
| Project Centric Learning 1 | PCL 2 | PCL 2 |
| Master Thesis | Thesis | Final Thesis |
CAREER OPPORTUNITIES
An MBA graduate in International Marketing & Brand Management can find job opportunities across sectors in private as well as publicly listed companies.
Some of the career opportunities post doing MBA in International Marketing and Brand Management in India are
❯❯ International Product Manager
❯❯ International Marketing Manager
❯❯ Business Development Manager
❯❯ Corporate Communication Manager
❯❯ International Marketing Analyst
❯❯ Media Strategist
❯❯ Brand Designer/Manager
❯❯ Market Research Analyst
❯❯ Social Media Manager
❯❯ International Brand Coordinator
❯❯ Global Brand Manager
and many more…
❯❯ International Product Manager
❯❯ International Marketing Manager
❯❯ Business Development Manager
❯❯ Corporate Communication Manager
❯❯ International Marketing Analyst
❯❯ Media Strategist
❯❯ Brand Designer/Manager
❯❯ Market Research Analyst
❯❯ Social Media Manager
❯❯ International Brand Coordinator
❯❯ Global Brand Manager
❯❯ Many More…
and many more…
PLACEMENT STATISTICS
| YEAR | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Highest Package (in Rs. Lpa) |
6 | 6 | 5.2 | 6 | 7.5 |
➤ 100% of Batch Placed
➤ Median salary – INR 6 Lpa
➤ Average salary secured by student above 20% Industry average*
(source : PayScale reports)
TOP RECRUITERS
ADMISSIONS
The Academic Session for MBA in International Marketing and Branding
management begins in June, every year for the program.
Application for Academic Session (AY 25-27) starts from September'24.
ELIGIBILITY
❯❯ Graduate (any stream) with 50% and above score across academics
❯❯ Final Year Graduates subjected to them scoring 50% graduation score at time of admission
Process
ADMISSIONS
The Academic Session for MBA in International Marketing and Branding management begins in June, every year for the program.
Application for Academic Session (AY 25-27) starts from September'24.
ELIGIBILITY
❯❯ Graduate (any stream) with a 50% and above score across academics
❯❯ Final-year graduates are subjected to scoring 50% graduation score
process
STUDENT TESTIMONIALS
SCHOLARSHIP and Financial Aid
MBA ESG, India is proud to present our 100% tuition fee waiver scholarships for bright young minds through its flagship iLEAD Scholarship.
The purpose of the iLEAD Scholarship is to encourage youth to define, conceptualize and articulate problems and recommend innovative, adaptive, and disruptive solutions through exploration, learning (collective or individual), and empowering themselves to be a change maker.
Applicable For
All the Applicants
All the applicants who would apply for Scholarships.
Eligibility
Students securing an aggregate of 80% marks throughout academics
OR
Extraordinary performance in sports, performing arts, and other extracurricular activities
Scholarships will be allotted in merit order to eligible candidates
Applicable For
All the applicants who would apply for Scholarships.
Eligibility
Students securing an aggregate of 80% marks throughout academics
OR
Extraordinary performance in sports, performing arts, and other extracurricular activities
Scholarships will be allotted in merit order to eligible candidates
FREQUENTLY ASKED QUESTIONS
An MBA in International Marketing & Brand Management is a postgraduate degree that helps you imbibe the skills and knowledge required to make your brand, products, and services truly global. This teaches you to identify the potential of the business and reach that consumer base globally.
66% of brands look to invest in the International Market, and hence the job opportunities in the field are abundant. Graduates can pursue exciting career opportunities in all sectors ranging from Brand Design to Product Development & Management.
No. A graduate from any stream can apply for the program.
Yes. MBA ESG program is designed in collaboration with industry experts. As such live projects during semesters are encouraged and supported by the college
International Marketing and Branding is a rising field, with the number of working professionals only increasing by the year. There are multiple opportunities as listed above with great pay across industries.
We provide dedicated placement support to all our students across campuses. As per past data, the placement has been above 80% of the batch, placed with a higher package than the industry average
MBA ESG provides the MBA degree in association with Alliance University in Bengaluru.
QUICK LINKS
ADMISSIONS AND CAMPUS
Bengaluru Campus
Alliance University City Campus 2, Dollar Scheme Colony, 1st Stage, BTM 1st Stage, Bengaluru, Karnataka 560068
