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Admissions open for 2025





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    Enquire Now

    Admissions open for 2025





      I agree to the terms and would like to receive more information


      BBA in INTEGRATED MARKETING & COMMNUNICATION

      BBA in Integrated Marketing & Communication

      Integrated Marketing and communication involve all communication mediums working together—digital Media, Direct Marketing, Public Relations, OOH, Radio, TV, Influencers, Affiliates, and so on. IMC aims to provide a smooth, customer-focused experience, generate awareness, and build brand loyalty.
      Integrated Marketing Communication enables students to combine both Marketing and Communication strategies to form a consistent company/brand image.

      OVERVIEW

      A BBA in Integrated Marketing & Communication prepares students with the knowledge they need to create and execute marketing strategies through a variety of channels. It equips them with a deep understanding of the different communication mediums to be consistent in the brand message.

      MBA ESG India offers the BBA in Integrated Marketing & Communication program in its Pune campus.

      It is designed to offer students a comprehensive and practical education in the foundations of brand management. The program offers a mix of classroom training & industry collaboration

      BENEFITS OF STUDYING
      BBA IN INTEGRATED MARKETING & COMMNUNICATION

      BENEFITS OF STUDYING BBA IN INTEGRATED MARKETING & COMMNUNICATION

      BBA in Integrated Marketing & Communication is a specialized course focused towards developing students to understand the channel communication and use them effectively to help brands.

      Higher Revenues for Firms

      Research has proven that businesses can increase their top line by 20 – 23% through integrated communication.

      Global Market Demand

      Every business wants to go global. This increases the need for professionals who understand the cross-cultural branding strategies and communications.

      Importance of Brand Equity

      Brands are increasingly focusing on retaining their top-of-mind recall value. With rising importance, comes great opportunity for specialized professionals.

      Creative Potential

      Crafting campaigns that appeal to global audience poses a challenge to building a strong narrative for the brand, that can affect the top line of the company.

      Travel

      As an added perk, one gets to travel and explore multiple locations and the brand events happen across the world.

      BBA PROGRAMS HIGHLIGHTS

      The program for BBA in Integrated Marketing & Communication is designed to produce individuals who can propel the boundaries of Industry

      BBA PROGRAMS HIGHLIGHTS

      The program for BBA in Integrated Marketing & Communication is designed to produce individuals who can propel the boundaries of Industry

      French pedagogy

      French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.

      Industry Experts as Faculty

      Up to 20% of the course is taught by French Faculty as part of sectoral immersion. Master Classes and Guest Lectures conducted by Industry CXOs.

      Global Immersion Program

      A two-week global immersion program in Europe.

      Dual Credential Degree Program

      An BBA Degree from a reputed Indian University and a completion certificate from ESG Paris

      Learning by Doing

      A unique teaching methodology that involves students conceptualizing, curating, and executing projects in partnership with Industry.

      Industry Collaboration

      Internships – Summer (4-8 weeks) as part of the curriculum.

      French pedagogy

      French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.

      Industry Experts as Faculty

      Up to 20% of the course is taught by French Faculty as part of sectoral immersion. Master Classes and Guest Lectures conducted by Industry CXOs.

      Global Immersion Program

      A two-week global immersion program in Europe.

      Dual Credential Degree Program

      A BBA Degree from a reputed Indian University and a completion certificate from ESG Paris

      Learning by Doing

      A unique teaching methodology that involves students conceptualizing, curating, and executing projects in partnership with Industry.

      Industry Collaboration

      Internships – Summer (4-8 weeks) as part of the curriculum.

      BBA PROGRAMS curriculum

      The BBA in Integrated Marketing & Communication programme shall be for a duration of six semesters, spread over a period of three years covering various aspects related to Brand & Communication Management. There is option to do BBA (Hons) for 4th year.

      CORE COURSES

      Mandatory courses that provide students with strong foundational concepts of business

      SPECIALIZATION SPECIFIC COURSES

      Allows students to get a deeper understanding and expertise in their area of specialization.

      INTERNSHIP

      Students are mandatorily required to take up the 4-8 weeks of the internship program at the end of semester 4.

      CAPSTONE PROJECT

      A capstone project or thesis provides an opportunity to apply a student's knowledge to a real-world business problem.

      Asset 10-min

      COURSE DETAILS

       Semester ISemester II
      Core CourseBusiness EconomicsOperations Research
      Statistics for Managers
      Universal Values and Sustainability
      Financial Reporting, Statements and Analysis
      Marketing Management
      Employee Behavior and Human Resource Practices
      Discipline Specific  Sports Marketing
      Indian Sports Management Activities
      Sports Management and Diplomacy
      Discipline Specific Elective -1 Sports Event and Facility Management
      -OR-
      Ethics in Sports
      Discipline Specific Elective -2 Sports Financing
      -OR-
      Sports Law
      Open ElectiveOpen ElectiveOpen Elective
      Skill Enhancement CourseBusiness Communication & Report WritingSports Store Management Skills
      Skill Enhancement CourseBusiness Research Methods 
      Project Centric Learning PCL 1PCL 1

       Semester IIISemester IV
      Core CourseStrategic ManagementIndian Economic Policies and Reforms
      Operations & Project Management
      Business Law and Corporate Governance
      Discipline Specific Elective -1Sports Leadership and Team ManagementE-Sports Management
      -OR--OR-
      Leadership in SportsService Management
      Discipline Specific Elective -2Corporate Governance and Sustainability in Sports SectorBrand Management in Sports
      -OR--OR-
      Sports EconomicsSports Media
      Discipline Specific Elective -3E – Commerce for SportsIntegrated Marketing Communication in Sports
      -OR--OR-
      Sports Broadcasting and PublicationFair Competition in Sport
      Discipline Specific Elective -4Sports Sponsorship and MerchandizingSports Analytics
       -OR-
      Consumer Behaviour and Customer Relationship ManagementSports Psychology
      Skill Enhancement CourseSocial Media Management Skill in SportsNegotiation Skills in Sports Management
      Project Centric Learning 1PCL 2PCL 2
      Master ThesisThesisFinal Thesis

      CAREER OPPORTUNITIES

      A BBA graduate in IMC can find job opportunities across Industries and companies.

      Some of the career opportunities post doing BBA in Integrated Marketing & Communication in India are

      ❯❯ Marketing Executive
      ❯❯ Marketing Research Analyst
      ❯❯ Brand Executive
      ❯❯ International Marketing Executive
      ❯❯ Market Research Analyst
      ❯❯ Business Development Executive

      ❯❯ Social Media Executive ❯❯ Corporate Communication Executive ❯❯ International Brand Coordinator ❯❯ International Marketing Analyst ❯❯ Global Brand Executive ❯❯ Media Strategist

      and many more…

      ❯❯ Marketing Executive
      ❯❯ Marketing Research Analyst
      ❯❯ Brand Executive
      ❯❯ International Marketing Executive
      ❯❯ Market Research Analyst
      ❯❯ Business Development Executive
      ❯❯ Social Media Executive
      ❯❯ Corporate Communication Executive
      ❯❯ International Brand Coordinator
      ❯❯ International Marketing Analyst
      ❯❯ Global Brand Executive
      ❯❯ Media Strategist

      and many more…

      PLACEMENT STATISTICS

      YEAR 2020 2021 2022 2023 2024
      Highest Package
      (in Rs. Lpa)
      6 6 5.2 6 7.5

      100% of Batch Placed
      Median salary – INR 6 Lpa
      Average salary secured by student above 20% Industry average*

      (source : PayScale reports)

      TOP RECRUITERS

      ADMISSIONS

      MBA ESG offers 3-year Full Time BBA Program across different specialization. The Academic session begins from June, every year for the program.

      Application for Academic Session (AY 25-27) starts from October’24.

      ELIGIBILITY

      ❯❯ 10th & 12th with 50% and above score across academics

      ❯❯ Final-year graduates are subjected to scoring 50% graduation score

      Process

      ADMISSIONS

      MBA ESG offers 3-year Full Time BBA Program across different specialization. The Academic session begins from June, every year for the program.

      Application for Academic Session (AY 25-27) starts from October’24.

      ELIGIBILITY

      ❯❯ Graduate (any stream) with a 50% and above score across academics

      ❯❯ 10th & 12th with 50% and above score across academics

      process

      STUDENT TESTIMONIALS

      SCHOLARSHIP and Financial Aid

      MBA ESG, India is proud to present our 100% tuition fee waiver scholarships for the bright young minds through its flagship iLEAD Scholarship.

      The purpose of the iLEAD Scholarship is to encourage youth to define, conceptualize and articulate problems and recommend innovative, adaptive, and disruptive solutions through exploration, learning (collective or individual), and empowering themselves to be a change maker.

      Applicable For

      All the Applicants

      All the applicants who would apply for Scholarship.

      Eligibility

      Students securing an aggregate of 80% marks throughout in academics

      OR

      Extraordinary performance in sports, performing arts, and other extracurricular activities

      Scholarships will be allotted in merit order to eligible candidates

      Applicable For

      All the applicants who would apply for Scholarships.

      Eligibility

      Students securing an aggregate of 80% marks throughout academics

      OR

      Extraordinary performance in sports, performing arts, and other extracurricular activities

      Scholarships will be allotted in merit order to eligible candidates

      FREQUENTLY ASKED QUESTIONS

      An MBA in Fintech is a specialized, postgraduate degree that teaches you about the amalgamation of finance and technology effectively. It teaches about applications and their communications, which facilitates the use of Fintech.

      Due to the increasing demand for Fintech professionals, job opportunities in the field have ballooned. Graduates can pursue career opportunities in sectors ranging from Banking & Payments to E-Commerce to Insurance to Cryptocurrency and many more.

      No. A graduate from any stream can apply for the program. An interest in solving financial problems and an interest in technology is preferable but not mandatory.

      Yes. MBA ESG program is designed in collaboration with industry experts. As such live projects during semesters are encouraged and supported

      Fintech professionals are finding an increase in their demands in this solution-oriented world. Opportunities range from various sectors and the payscale is great.

      We provide dedicated placement support to all our students across campuses. As per past data, the placement has been above 80% of the batch, placed with a higher package than the industry average

      ADMISSIONS AND CAMPUS

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