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Admissions open for 2025

Enquire Now

Admissions open for 2025

BBA in INTEGRATED MARKETING & COMMNUNICATION

BBA in Integrated Marketing & Communication

Integrated Marketing and communication involve all communication mediums working together—digital Media, Direct Marketing, Public Relations, OOH, Radio, TV, Influencers, Affiliates, and so on. IMC aims to provide a smooth, customer-focused experience, generate awareness, and build brand loyalty.
Integrated Marketing Communication enables students to combine both Marketing and Communication strategies to form a consistent company/brand image.

OVERVIEW

A BBA in Integrated Marketing & Communication prepares students with the knowledge they need to create and execute marketing strategies through a variety of channels. It equips them with a deep understanding of the different communication mediums to be consistent in the brand message.

MBA ESG India offers the BBA in Integrated Marketing & Communication program in its Pune campus.

It is designed to offer students a comprehensive and practical education in the foundations of brand management. The program offers a mix of classroom training & industry collaboration

BENEFITS OF STUDYING
BBA IN INTEGRATED MARKETING & COMMNUNICATION

BENEFITS OF STUDYING BBA IN INTEGRATED MARKETING & COMMNUNICATION

BBA in Integrated Marketing & Communication is a specialized course focused towards developing students to understand the channel communication and use them effectively to help brands.

Higher Revenues for Firms

Research has proven that businesses can increase their top line by 20 – 23% through integrated communication.

Global Market Demand

Every business wants to go global. This increases the need for professionals who understand the cross-cultural branding strategies and communications.

Importance of Brand Equity

Brands are increasingly focusing on retaining their top-of-mind recall value. With rising importance, comes great opportunity for specialized professionals.

Creative Potential

Crafting campaigns that appeal to global audience poses a challenge to building a strong narrative for the brand, that can affect the top line of the company.

Travel

As an added perk, one gets to travel and explore multiple locations and the brand events happen across the world.

BBA PROGRAMS HIGHLIGHTS

The program for BBA in Integrated Marketing & Communication is designed to produce individuals who can propel the boundaries of Industry

BBA PROGRAMS HIGHLIGHTS

The program for BBA in Integrated Marketing & Communication is designed to produce individuals who can propel the boundaries of Industry

French pedagogy

French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.

Industry Experts as Faculty

Up to 20% of the course is taught by French Faculty as part of sectoral immersion. Master Classes and Guest Lectures conducted by Industry CXOs.

Global Immersion Program

A two-week global immersion program in Europe.

Dual Credential Degree Program

An BBA Degree from a reputed Indian University and a completion certificate from ESG Paris

Learning by Doing

A unique teaching methodology that involves students conceptualizing, curating, and executing projects in partnership with Industry.

Industry Collaboration

Internships – Summer (4-8 weeks) as part of the curriculum.

French pedagogy

French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.

Industry Experts as Faculty

Up to 20% of the course is taught by French Faculty as part of sectoral immersion. Master Classes and Guest Lectures conducted by Industry CXOs.

Global Immersion Program

A two-week global immersion program in Europe.

Dual Credential Degree Program

A BBA Degree from a reputed Indian University and a completion certificate from ESG Paris

Learning by Doing

A unique teaching methodology that involves students conceptualizing, curating, and executing projects in partnership with Industry.

Industry Collaboration

Internships – Summer (4-8 weeks) as part of the curriculum.

BBA PROGRAMS curriculum

The BBA in Integrated Marketing & Communication programme shall be for a duration of six semesters, spread over a period of three years covering various aspects related to Brand & Communication Management. There is option to do BBA (Hons) for 4th year.

CORE COURSES

Mandatory courses that provide students with strong foundational concepts of business

SPECIALIZATION SPECIFIC COURSES

Allows students to get a deeper understanding and expertise in their area of specialization.

INTERNSHIP

Students are mandatorily required to take up the 4-8 weeks of the internship program at the end of semester 4.

CAPSTONE PROJECT

A capstone project or thesis provides an opportunity to apply a student's knowledge to a real-world business problem.

COURSE DETAILS

YEAR-1

Semester I	Semester II
Principles of Management	Human Resource Management
Principles of Accounting	Business Entrepreneurship
Business Economics	Business Mathematics
Fundamentals of Computer Applications	Business Communication-II
Business Communication -I	Sustainability and ESG
Environmental Studies	Excel Applications for Business
VSC-Foundation of Human Skills	VSC-Indian Banking System
IKS- Chanakya and Leadership

YEAR-2

Semester III	Semester IV
Business Strategy	Consumer Behavior
Financial Management	Advertising and Promotion Management
Research Methodology	Public Relations
Business Economics	Brand Management
Technology in Business	Community Project/FP
Vocational-Personal Selling
Field Project (Social Project)

YEAR-3

Semester V	Semester VI
Digital Marketing Strategies	Bachelor Thesis
Integrated Marketing Communications	Marketing Analytics
Social Media Management	E-Commerce Marketing
Global Marketing	GenAI & Machine Learning for Integrated Marketing Systems
Marketing Research
Media Planning and Buying

YEAR-4

Semester VII	Semester VIII
Ethical Practices using Research	Management Information System
Project Management	Design Thinking & Innovation
ESG & CSR	Global Business Environment
Advanced Statistics using SPSS	Case Study Writing
Advanced Research Methodology	Strategic management

CAREER OPPORTUNITIES

A BBA graduate in IMC can find job opportunities across Industries and companies.

Some of the career opportunities post doing BBA in Integrated Marketing & Communication in India are

❯❯ Marketing Executive
❯❯ Marketing Research Analyst
❯❯ Brand Executive
❯❯ International Marketing Executive
❯❯ Market Research Analyst
❯❯ Business Development Executive

❯❯ Social Media Executive ❯❯ Corporate Communication Executive ❯❯ International Brand Coordinator ❯❯ International Marketing Analyst ❯❯ Global Brand Executive ❯❯ Media Strategist

and many more…

❯❯ Marketing Executive
❯❯ Marketing Research Analyst
❯❯ Brand Executive
❯❯ International Marketing Executive
❯❯ Market Research Analyst
❯❯ Business Development Executive
❯❯ Social Media Executive
❯❯ Corporate Communication Executive
❯❯ International Brand Coordinator
❯❯ International Marketing Analyst
❯❯ Global Brand Executive
❯❯ Media Strategist

and many more…

PLACEMENT STATISTICS

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YEAR	2020	2021	2022	2023	2024
Highest Package (in Rs. Lpa)	6	6	5.2	6	7.5

➤ 100% of Batch Placed
➤ Median salary – INR 6 Lpa
➤ Average salary secured by student above 20% Industry average*

(source : PayScale reports)

TOP RECRUITERS

ADMISSIONS

ELIGIBILITY

Process

ADMISSIONS

ELIGIBILITY

process

STUDENT TESTIMONIALS

SCHOLARSHIP and Financial Aid

MBA ESG, India is proud to present our 100% tuition fee waiver scholarships for the bright young minds through its flagship iLEAD Scholarship.

The purpose of the iLEAD Scholarship is to encourage youth to define, conceptualize and articulate problems and recommend innovative, adaptive, and disruptive solutions through exploration, learning (collective or individual), and empowering themselves to be a change maker.

Applicable For

All the Applicants

All the applicants who would apply for Scholarship.

Eligibility

Students securing an aggregate of 80% marks throughout in academics

OR

Extraordinary performance in sports, performing arts, and other extracurricular activities

Scholarships will be allotted in merit order to eligible candidates

Applicable For

All the applicants who would apply for Scholarships.

Eligibility

Students securing an aggregate of 80% marks throughout academics

OR

Extraordinary performance in sports, performing arts, and other extracurricular activities

Scholarships will be allotted in merit order to eligible candidates

FREQUENTLY ASKED QUESTIONS

1.What is an MBA in Fintech?

An MBA in Fintech is a specialized, postgraduate degree that teaches you about the amalgamation of finance and technology effectively. It teaches about applications and their communications, which facilitates the use of Fintech.

2. What are the career prospects?

Due to the increasing demand for Fintech professionals, job opportunities in the field have ballooned. Graduates can pursue career opportunities in sectors ranging from Banking & Payments to E-Commerce to Insurance to Cryptocurrency and many more.

3. Is a tech background necessary?

No. A graduate from any stream can apply for the program. An interest in solving financial problems and an interest in technology is preferable but not mandatory.

4. Are there industry partnerships for practical experience?

Yes. MBA ESG program is designed in collaboration with industry experts. As such live projects during semesters are encouraged and supported

5. What are the career options after this program?

Fintech professionals are finding an increase in their demands in this solution-oriented world. Opportunities range from various sectors and the payscale is great.

6. What is the placement rate for your MBA program?

We provide dedicated placement support to all our students across campuses. As per past data, the placement has been above 80% of the batch, placed with a higher package than the industry average

QUICK LINKS

MBA COURSES

BBA COURSES

ADMISSIONS AND CAMPUS

Bengaluru Campus

Alliance University City Campus 2, 36th Main Rd, BTM 1st Stage, Bengaluru, Karnataka 560068

Pune Campus

DY Patil Knowledge City Road, Via Lohgaon, Airport Rd, Charholi Budruk, Pune, Maharashtra - 412105

BBA in INTEGRATED MARKETING & COMMNUNICATION

BBA in Integrated Marketing & Communication

OVERVIEW

BENEFITS OF STUDYINGBBA IN INTEGRATED MARKETING & COMMNUNICATION

BENEFITS OF STUDYING BBA IN INTEGRATED MARKETING & COMMNUNICATION

Higher Revenues for Firms

Global Market Demand

Importance of Brand Equity

Creative Potential

Travel

BBA PROGRAMS HIGHLIGHTS

BBA PROGRAMS HIGHLIGHTS

French pedagogy

Industry Experts as Faculty

Global Immersion Program

Dual Credential Degree Program

Learning by Doing

Industry Collaboration

French pedagogy

Industry Experts as Faculty

Global Immersion Program

Dual Credential Degree Program

Learning by Doing

Industry Collaboration

BBA PROGRAMS curriculum

CORE COURSES

SPECIALIZATION SPECIFIC COURSES

INTERNSHIP

CAPSTONE PROJECT

COURSE DETAILS

CAREER OPPORTUNITIES

Some of the career opportunities post doing BBA in Integrated Marketing & Communication in India are

PLACEMENT STATISTICS

TOP RECRUITERS

ADMISSIONS

MBA ESG offers 3-year Full Time BBA Program across different specialization. The Academic session begins from June, every year for the program.

Application for Academic Session (AY 25-27) starts from October’24.

ELIGIBILITY

❯❯ 10th & 12th with 50% and above score across academics

❯❯ Final-year graduates are subjected to scoring 50% graduation score

Process

ADMISSIONS

MBA ESG offers 3-year Full Time BBA Program across different specialization. The Academic session begins from June, every year for the program.

Application for Academic Session (AY 25-27) starts from October’24.

ELIGIBILITY

❯❯ Graduate (any stream) with a 50% and above score across academics

❯❯ 10th & 12th with 50% and above score across academics

process

STUDENT TESTIMONIALS

SCHOLARSHIP and Financial Aid

Applicable For

All the Applicants

All the applicants who would apply for Scholarship.

Eligibility

Students securing an aggregate of 80% marks throughout in academics

OR

Extraordinary performance in sports, performing arts, and other extracurricular activities

Scholarships will be allotted in merit order to eligible candidates

Applicable For

All the applicants who would apply for Scholarships.

Eligibility

Students securing an aggregate of 80% marks throughout academics

OR

Extraordinary performance in sports, performing arts, and other extracurricular activities

Scholarships will be allotted in merit order to eligible candidates

FREQUENTLY ASKED QUESTIONS

QUICK LINKS

MBA COURSES

BBA COURSES

ADMISSIONS AND CAMPUS

Bengaluru Campus

Pune Campus

© 2025 MBA ESG. All Rights Reserved.

BENEFITS OF STUDYING
BBA IN INTEGRATED MARKETING & COMMNUNICATION