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Integrated Marketing and communication involve all communication mediums working together—digital Media, Direct Marketing, Public Relations, OOH, Radio, TV, Influencers, Affiliates, and so on. IMC aims to provide a smooth, customer-focused experience, generate awareness, and build brand loyalty.
Integrated Marketing Communication enables students to combine both Marketing and Communication strategies to form a consistent company/brand image.
A BBA in Integrated Marketing & Communication prepares students with the knowledge they need to create and execute marketing strategies through a variety of channels. It equips them with a deep understanding of the different communication mediums to be consistent in the brand message.
MBA ESG India offers the BBA in Integrated Marketing & Communication program in its Pune campus.
It is designed to offer students a comprehensive and practical education in the foundations of brand management. The program offers a mix of classroom training & industry collaboration
BBA in Integrated Marketing & Communication is a specialized course focused towards developing students to understand the channel communication and use them effectively to help brands.
Research has proven that businesses can increase their top line by 20 – 23% through integrated communication.
Every business wants to go global. This increases the need for professionals who understand the cross-cultural branding strategies and communications.
Brands are increasingly focusing on retaining their top-of-mind recall value. With rising importance, comes great opportunity for specialized professionals.
Crafting campaigns that appeal to global audience poses a challenge to building a strong narrative for the brand, that can affect the top line of the company.
As an added perk, one gets to travel and explore multiple locations and the brand events happen across the world.
The program for BBA in Integrated Marketing & Communication is designed to produce individuals who can propel the boundaries of Industry
The program for BBA in Integrated Marketing & Communication is designed to produce individuals who can propel the boundaries of Industry
French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.
Up to 20% of the course is taught by French Faculty as part of sectoral immersion. Master Classes and Guest Lectures conducted by Industry CXOs.
A two-week global immersion program in Europe.
A BBA Degree from a reputed Indian University and a completion certificate from ESG Paris
A unique teaching methodology that involves students conceptualizing, curating, and executing projects in partnership with Industry.
Internships – Summer (4-8 weeks) as part of the curriculum.
The BBA in Integrated Marketing & Communication programme shall be for a duration of six semesters, spread over a period of three years covering various aspects related to Brand & Communication Management. There is option to do BBA (Hons) for 4th year.
Mandatory courses that provide students with strong foundational concepts of business
Allows students to get a deeper understanding and expertise in their area of specialization.
Students are mandatorily required to take up the 4-8 weeks of the internship program at the end of semester 4.
A capstone project or thesis provides an opportunity to apply a student's knowledge to a real-world business problem.
Semester I | Semester II | |
Core Course | Business Economics | Operations Research |
Statistics for Managers | ||
Universal Values and Sustainability | ||
Financial Reporting, Statements and Analysis | ||
Marketing Management | ||
Employee Behavior and Human Resource Practices | ||
Discipline Specific | Sports Marketing | |
Indian Sports Management Activities | ||
Sports Management and Diplomacy | ||
Discipline Specific Elective -1 | Sports Event and Facility Management | |
-OR- | ||
Ethics in Sports | ||
Discipline Specific Elective -2 | Sports Financing | |
-OR- | ||
Sports Law | ||
Open Elective | Open Elective | Open Elective |
Skill Enhancement Course | Business Communication & Report Writing | Sports Store Management Skills |
Skill Enhancement Course | Business Research Methods | |
Project Centric Learning | PCL 1 | PCL 1 |
Semester III | Semester IV | |
Core Course | Strategic Management | Indian Economic Policies and Reforms |
Operations & Project Management | ||
Business Law and Corporate Governance | ||
Discipline Specific Elective -1 | Sports Leadership and Team Management | E-Sports Management |
-OR- | -OR- | |
Leadership in Sports | Service Management | |
Discipline Specific Elective -2 | Corporate Governance and Sustainability in Sports Sector | Brand Management in Sports |
-OR- | -OR- | |
Sports Economics | Sports Media | |
Discipline Specific Elective -3 | E – Commerce for Sports | Integrated Marketing Communication in Sports |
-OR- | -OR- | |
Sports Broadcasting and Publication | Fair Competition in Sport | |
Discipline Specific Elective -4 | Sports Sponsorship and Merchandizing | Sports Analytics |
-OR- | ||
Consumer Behaviour and Customer Relationship Management | Sports Psychology | |
Skill Enhancement Course | Social Media Management Skill in Sports | Negotiation Skills in Sports Management |
Project Centric Learning 1 | PCL 2 | PCL 2 |
Master Thesis | Thesis | Final Thesis |
A BBA graduate in IMC can find job opportunities across Industries and companies.
❯❯ Marketing Executive
❯❯ Marketing Research Analyst
❯❯ Brand Executive
❯❯ International Marketing Executive
❯❯ Market Research Analyst
❯❯ Business Development Executive
and many more…
❯❯ Marketing Executive
❯❯ Marketing Research Analyst
❯❯ Brand Executive
❯❯ International Marketing Executive
❯❯ Market Research Analyst
❯❯ Business Development Executive
❯❯ Social Media Executive
❯❯ Corporate Communication Executive
❯❯ International Brand Coordinator
❯❯ International Marketing Analyst
❯❯ Global Brand Executive
❯❯ Media Strategist
and many more…
YEAR | 2020 | 2021 | 2022 | 2023 | 2024 |
---|---|---|---|---|---|
Highest Package (in Rs. Lpa) |
6 | 6 | 5.2 | 6 | 7.5 |
➤ 100% of Batch Placed
➤ Median salary – INR 6 Lpa
➤ Average salary secured by student above 20% Industry average*
(source : PayScale reports)
MBA ESG, India is proud to present our 100% tuition fee waiver scholarships for the bright young minds through its flagship iLEAD Scholarship.
The purpose of the iLEAD Scholarship is to encourage youth to define, conceptualize and articulate problems and recommend innovative, adaptive, and disruptive solutions through exploration, learning (collective or individual), and empowering themselves to be a change maker.
An MBA in Fintech is a specialized, postgraduate degree that teaches you about the amalgamation of finance and technology effectively. It teaches about applications and their communications, which facilitates the use of Fintech.
Due to the increasing demand for Fintech professionals, job opportunities in the field have ballooned. Graduates can pursue career opportunities in sectors ranging from Banking & Payments to E-Commerce to Insurance to Cryptocurrency and many more.
No. A graduate from any stream can apply for the program. An interest in solving financial problems and an interest in technology is preferable but not mandatory.
Yes. MBA ESG program is designed in collaboration with industry experts. As such live projects during semesters are encouraged and supported
Fintech professionals are finding an increase in their demands in this solution-oriented world. Opportunities range from various sectors and the payscale is great.
We provide dedicated placement support to all our students across campuses. As per past data, the placement has been above 80% of the batch, placed with a higher package than the industry average
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