Consumer behavioral analysis reveals why consumers prefer certain products or brands over others, how the consumer’s environment influences the buying behavior, and a lot more. Consumer behavior study is important to craft a viable marketing strategy, identify changing market trends, and improve product development and outreach activities. Customer relationship management involves managing relations with the company’s internal/external stakeholders, and potential customers through the use of set practices, technologies, and principles.

Awanish Kumar with his long experience in the field of Marketing Strategy & Planning, Intelligence Optimisation, Operations, Digital Transformation Mktg. at Cisco Systems is offering a masterclass to share vital insights on Consumer behavior and customer relationship management.