Consumer behavioral analysis reveals why consumers prefer certain products or brands over others, how the consumer’s environment influences the buying behavior, and a lot more. Consumer behavior study is important to craft a viable marketing strategy, identify changing market trends, and improve product development and outreach activities. Customer relationship management involves managing relations with the company’s internal/external stakeholders, and potential customers through the use of set practices, technologies, and principles.

Awanish Kumar with his long experience in the field of Marketing Strategy & Planning, Intelligence Optimisation, Operations, Digital Transformation Mktg. at Cisco Systems is offering a masterclass to share vital insights on Consumer behavior and customer relationship management.

MBA ESG is committed to bringing excellence in the employable scenario of luxury and fashion sectors by producing management professionals who can lead these sectors and provide massive growth to the luxury brands in the country and abroad. Join our MBA in Luxury Brand Management.