OBJECTIVE

To understand Marketing in Sports.

TAKEAWAYS

The insightful lecture touched upon the following topics.

• Strategy and competition position
• Brand management
• Price and distribution channels
• Tools used in marketing
• Customer lifetime value and Customer Relationship Management, ROI, web applications, and sales campaigns
• Marketing product and sports marketing
• Customer service, customer product/service, research, product development, pricing, distribution, advertisements, and promotions
• Communication phase – key message, creative brief, inspiration, clarity, deliverable value, and objective of the brand
• New ideas to target audience
• Media strategy – the right channel to reach the target audience
• Proper execution = ROI
• Marketing mix: All strategies revolve around the target audience – sales, ads, promotions, personal selling, public relation, direct marketing, etc.
• Importance of labelling – First impression of the product and the power of wilful ignorance
• Nike is an excellent example of marketing intelligence – Understanding users’ needs and delivering value while adhering to the brand’s core principles