International Marketing Course: Admissions 2025, Syllabus, Salary, Fees, Scope

International Marketing Course: Introduction

The process of promoting and selling products and services to a global audience is what International Marketing is all about. It is about venturing into newer territories, and either starting a new business or expanding an already existing one.

To excel in it, an International Marketing course is designed to teach students about the various marketing aspects from a global perspective, and the challenges that may arise.

Analyzing a new country or region’s cultural sensitivities and environmental characteristics, learning about the market opportunity that the region provides, anticipating the challenges that may spring up while building a business there, and studying the consumers in that area i.e. the demographics, the age group, their prevalent choice, etc., are some of the many things that an International Marketing prospect might have to learn.

To learn more about the syllabus, salary, fees, and scope of this course, let’s delve deep into this blog.

What is International Marketing?

International Marketing is the marketing of products and services outside of one’s local domain and into global territories. When a brand, that is already performing well in the domestic market, aims to expand its horizon and enter into newer, foreign territories, it is called International Marketing. It involves the promotion and sales of products and services to a global audience.

International Marketing requires a thorough understanding of their products and services to operate inside a newer market domain. Businesses also do intense research about the marketplace before starting their operations there.

A brand only decides to go global, when they see a strong potential for it in any new market. To meet that potential and find a stronghold in that domain, companies adopt various strategies. It involves tailoring the products, messaging, and distributing them via suitable channels.

As small businesses and brands have grown exponentially in recent times, they saw the potential to expand. This became the major reason for the rise of International Marketing. Jobs opened up in various sectors and it subsequently drove the need for a specialized course in multiple MBA colleges. 

Why Pursue an MBA in International Marketing?

One of the biggest advantages of International Marketing is that it drives sales to an unprecedented number. Tapping into an untapped market can have many benefits for a company going forward, and they rightfully weigh the pros and cons of doing so without fear of any pushback.

Due to this expanding nature of any successful brand, International Marketing becomes more of an important field to explore. MBA colleges are increasingly making this course as part of their curriculum. An MBA in this field helps a student qualify for international positions like marketing manager and trade consultant. The degree alone is a stepping stone to being considered for important jobs in major international companies.

Globalization and rapid growth in previously underdeveloped areas around the world have driven the need for International Marketing to an exponential high. According to Shiksha.com, the valuation of International Marketing stands at $350 billion in 2025. By 2026, it is expected to grow to $786.2 billion. Owing to such a large expansion of International Marketing in the future, the demand for a professional in this field will likely rise.

An MBA in International Marketing will help you develop the business and leadership skills required to prepare for a career in this field. It will also equip you with knowledge about studying any new market, what factors to consider before starting a business there, and whether or not the products and services will be viable to operate in that region.

Other things like tailoring the product, messaging, and distributing them via suitable channels; learning to keep a strong and loyal customer base; and vetting out the crucial competitors in the region are also some of the things an MBA in International Marketing teaches you during the two years. Learning about cross-cultural communication, devising a culturally acceptable marketing plan, and building networks, are some more benefits of studying MBA in International Marketing.

MBA International Marketing Course: Eligibility Criteria

To pursue an MBA in International Marketing, one must hold a Bachelor’s degree from a recognized University in any discipline. A 50% overall score in the graduation course is also a requirement criterion for colleges like MBA ESG, Bangalore.

Some of the marketing entrance exams to crack are CAT, MAT, XAT, CMAT, and SNAP.

MBA International Marketing Course Syllabus

Each MBA college has its unique curriculum design. However, shown below is a general breakdown of the International Marketing MBA syllabus:

1. Core Courses

Consumer Behaviour, Market Research, Digital Marketing, Brand Management, Introduction to International Marketing, Global Marketing Strategies.

2. Specializations

Product and Services Marketing, Strategic Marketing, Advertising and Media Planning, Brand Identity, Brand Framework, Pricing Strategy, Socio-Cultural Environment, International Events Operations, International Policy and Impact, Communications and Collaborations.

3. Internships

Mandatory Summer internship for 6 – 8 weeks

What is the MBA International Marketing Course Fee?

The International Marketing fees for an MBA in International Marketing vary from one institute to another. It may well range from INR 8-20 lakhs in two years.

The course fee for an MBA in International Marketing in MBA ESG is INR 17 lakhs for two years i.e. INR 8.5 LPA which includes the international immersion trip.

Key Skills Gained in an MBA International Marketing Program

An MBA in International Marketing will help you gain and develop these skills in your career:

     An ability to analyze complex business situations that may appear in a foreign market; identify opportunities and come up with marketing plans.

      Business and leadership skills that are required to manage a team in the new marketplace.

      An ability to study geographical locations with key marketing indicators that may potentially serve as a good business opportunity. Identifying problem-free markets with a solid chance of growing a business.

     Learning to communicate with clients, colleagues, and superiors.

    Learning to intersperse with people from different backgrounds; collaborating and communicating with them effectively to run a smooth business there.

      MBA programs in International Marketing also equip students with a global orientation, one where they learn to think globally.

      Tailoring the product to an International audience; messaging and distributing them via suitable channels, is also a key skill an individual garners during the course.

      Learning to deal with key competitors in the new market, whilst driving the marketing and sales strategies.

      Public relations, and all the requirements to build a relationship in a foreign place, is also a skill that will come in handy.

      Building a strong network.

 While the need to develop some skills may depend on the geographic location, other ones like learning a new language, time management skills, teamwork, and tackling operational challenges, are skills that can also be developed whilst building International Marketing careers.

Scope & Career Opportunities

The scope of jobs after pursuing an MBA in International Marketing is immense. International Marketing is a booming field, and since more and more businesses are going global, more jobs are opening up across sectors. Here are some of the main career options after an MBA in International Marketing:

      International Marketing Manager

      International Product Manager

      Market Research Analyst

      Brand Manager

      Marketing Director

      Business Development Manager

      Marketing Management

      Global Brand Manager

The Future of International Marketing and the Role of an MBA Graduate

In the pre-Internet days, most companies existed and thrived in their region of origin. It almost exclusively depended on their existing customers from that region. The idea of the need to go global rose largely with the advent of the Internet, and more so with the rise of social media. Today, any company that tastes success in the local domain, starts aiming for foreign markets to expand their business. They start studying markets to identify the one with maximum potential.

International Marketing is a burgeoning field and is only going to expand more with the new age of technology and AI we are entering. Besides the age of the Internet, globalization also had a role to play in the growth of this field. With the smoothening of communications, connectivity, and transport around the world, companies find a lot fewer hurdles in opening and running their businesses in newer markets.

Digitalization is also the future of our world. International Marketing will be integrating digital technology into their businesses, which will impact every single marketing strategy. Surveys to study consumer behavior can also be done via social media and other Internet channels, which will require less physical work and more online work.

Since personalized marketing is what many customers demand, AI and blockchain will help marketers meet those demands and streamline operations. With the rise in demand, there will also be a rise in competition. To beat this and rise above all, marketing companies will be required to innovate and come up with strategies that foster creativity. This will be done keeping in mind the modern-day consumers and their reliance on technology and the Internet.

Understanding the foreign cultures where they operate will be an imperative measure as we move into a more sensitive future. Globalization hasn’t just eased trade and relations but also brought the world closer in terms of bridging cultures and traditions. International Marketing professionals will need to value this immensely while doing business in any new place.

Lastly, sustainability is something of grave importance. With environmental concerns rising by the day, businesses will need to operate with sustainable products and services.

How to Apply for an MBA in the International Marketing Program?

While different colleges have different criteria for enrolling in their International Marketing course in MBA, below is the application procedure for MBA ESG.

      Do a Bachelor’s course in any stream and graduate with a 50% or more score across academics.

      Submit the application form online along with relevant documents.

      Appear for a written exam (Nationalized Management Exams/University)

      Qualified candidates can appear for a presentation or Oral Extempore and personal interview.

      Final result announcement.

      Complete the registration process with document submission and fee payment.

 Frequently Asked Questions

 1. Is an MBA in International Marketing worth it?

 Yes. An MBA in International marketing is worth it. With the globalization of the world, there is a rise in demand for the International Marketing course. There is a huge demand for professionals from the same field. Salaries can range from INR 4-24 LPA in this field, depending upon the company’s reputation and employee experience. Therefore, with lucrative salaries, global positions, and exposure to diverse cultures, an MBA in International Marketing is worth it to build a career.

2. What is the average salary of an International Marketing MBA graduate?

The average International Marketing salary of an International Marketing MBA graduate in India is around INR 5 LPA, as per Glassdoor.

 3. How long does it take to complete an MBA in International Marketing? 

Full time – it takes 2 years (4 semesters) to complete an MBA in International Marketing.

4. Why I should consider MBA-ESG?

MBA ESG is ranked among the top 20 business schools in Europe and the top 4 in Paris. It has over 35 years of legacy and has partnered with Alliance University, Bangalore for its cutting-edge MBA for India. This arrangement provides students an excellent opportunity to obtain double certification — a degree from Alliance University and an MBA ESG Paris certification that is recognized worldwide.

Practical learning, industry exposure, and global insights are the focus of the MBA program that ensures students would be prepared for leadership roles. Topping that up MBA ESG provides placement support to all our students across campuses. The placement rate has been above 80%, with the higher packages reserved for most of them.

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