Incubating Leaders of Tomorrow: MBAESG India Entrepreneurial Series

If you do what you love, you’ll never work a day in your life, said singer Marc Anthony, once.  Final year student of MBAESG India, Guru Siddharth, seems to live by this code!

A regular day begins at 3:45 am for Siddharth, who is the Founder & Managing Director of ‘The Muscle Movements’, Unschool Pvt. Ltd. He has a bevy of clientele for his online fitness training sessions in the morning- largely from the US and Canada. It was during the 2020 pandemic that the idea of starting an online platform for fitness struck him. He went on to pursue this dream, and it soon turned into a reality. The result is the 800+ clients who Siddharth and his team train every day!

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Redefining Fitness Science

‘The Muscle Movements’ went on to be ranked amongst the Top 100 best influencers in Chennai, as per Google rankings. “The principle we follow is Lifestyle Coaching, and together we aim to redefine Fitness Science,” says Siddharth.  “We help our clients retain their regular lifestyle by customizing their diet charts and planning them around a person’s day-to-day activities,” he adds.

The Muscle Movements has adopted a holistic approach towards health and wellness. He and his team strive to increase the standard of education in the Fitness Industry and also simplify the basic science of fitness to suit every individual.

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Siddharth went on to add, “In South India, the demand for quality fitness education has increased and we want to tap this opportunity by giving the right coaching to people through our school. We have also extended offline classes in our Sports Performance training center, and our fitness studio to reach out to more clients.”

Pillar of Strength – The Team

His passion for sports goes all the way back to his school days. Siddharth was the District Captain for his basketball team. “I continue to receive immense support from my mentor Mr. Ramakrishna who is also the Academic Director of the Muscle Movements,” informs Siddharth. Ramakrishna has trained over 25,000 individuals and the elite list includes Olympic Silver Medalist- PV Sindhu, Asian Sailing Champion- Rohini Rau, and a host of other sportspersons and celebrities.

Siddharth also has a portfolio of celebrities whom he personally trains.  Kollywood actors including Trisha and Karthi are among his impressive client record.

Global Outreach

The Muscle Movements has recently collaborated with American Heart Association and PUMA. Through this, experts from the organization will be visiting his school to impart skillsets to his team of trainers. As a bonus, PUMA offers a 25% discount on all apparel for those who enroll in their program.

Siddharth has been balancing both academics and his business operations for a year now. “I’m used to multi-tasking since my Undergrad times and I got a good hang of it. I also receive motivation and guidance from MBAESG School,” says Siddharth.

“The encouragement from Dr. Ashvin Gutti, Program Mentor, and Dr. Nirmaalya B Biswas, Dean MBAESG India, has been very fruitful. I always share my ideas and thoughts with them and they guide me in every way possible”, says Siddharth.

She-Force: The Frontline

Siddharth observes that female trainers are rare to find in the industry, and he is determined to change that. “Have you spotted any female trainer? Well, there aren’t many and I have plans to make my core team be led by women. We already have female trainers who are National level sports champions onboard to accelerate this,” he signs off with dignified pride.

Know more about “The Muscle Movements” Unschool right here at

Author: Abhishek