Faculty, Sport Merchandising
Christophe Rousseau has over 20 years of experience in sports marketing, sports licensing and merchandising, retail and venue merchandising for big events such as TOP 14 Rugby and EPCR finals. An entrepreneur and business developer, Christophe observes today’s life and consumption trends from every sector of business to feed his vision and the development of brands he works for through “Troisème Ligne”, his company founded 13 years ago.
Christophe has an international network and strong business and human relationships with key decision-makers in the sports industry from teams, leagues, governing bodies to suppliers, and licensees and retailers.
He launched the SPORTEM conference in Lille in 2015, which is now recognized as one of the main sports marketing event in France and Western Europe. Focused on best practices of commercial revenue development (ticketing, licensing, sponsorship, etc.), brand management, fan experience and digital streams, SPORTEM moved to Paris in 2017 in partnership with Paris Saint-Germain and is held at Parc des Princes during the spring sports break (March–April).