You are continuously exposed to influencers and content creators and their opulent lifestyles if you are a part of the YouTube and Instagram generation. Living in a consumerist society that places a premium on brand names and perceived value, brands are under constant pressure to project a certain image, one that aligns with their objectives. Luxury businesses such as Hermès, Cartier, Chanel, Louis Vuitton, and Prada, to mention a few, are always aiming to project an image of exclusivity and to provide clients with unforgettable experiences. As a result, Luxury Brand Management has emerged, opening the door to a plethora of profitable Brand Management courses and employment opportunities.
Also Read: Coping With Pandemic Stress & Exam Pressure – Essential Tips
What is Luxury Brand Management?
Luxury Brand Management is all about analyzing a brand’s customer relationship and using innovation, product design, and creativity to attract and retain customers. In a nutshell, it refers to your ability to generate memorable encounters. Students who pursue a career in Luxury Brand Management frequently become experts in making key decisions about a brand. They can also spot the weaker products in a large number of products.
Also Read: Emerging & Thriving Career Opportunities in the Sports Industry
Career Prospects in Luxury Brand Management
Luxury Brand Manager
Luxury Brand Management is all about analyzing a brand’s customer relationship and using innovation, product design, and creativity to attract and retain customers. In a nutshell, it refers to your ability to generate memorable encounters. Students who pursue a career in Luxury Brand Management frequently become experts in making key decisions about a brand. They can also spot the weaker products in a large number of products.
Product Marketing Manager
Product marketing managers, who are involved in the product’s development and production phases, use their knowledge to conduct surveys to assess client needs and gain a better understanding of what the consumer wants. One of the most important components of the field is product creation and implementation.
Also Read: Incubating Leaders of Tomorrow: MBAESG India Student Innovator Series
Fashion PR Specialist
The PR Specialist assists the brand in maintaining relationships with media outlets to guarantee that the company can communicate what it stands for and retain the image it desires. To ensure that no unfavorable tales about the brand are conveyed, PR personnel network with editors and writers of fashion magazines.
Also Read: 5 Social Media Growth-Hacks For Your Sports Brand
Fashion Retail Buyer
As a Fashion Retail Buyer, you will be responsible for evaluating market buying patterns to forecast future trends. You’ll also be responsible for determining which products to sell and calculating how much stuff should be pushed out into the market to meet consumer demand. Furthermore, as a Retail Buyer, you will be responsible for analyzing discount and sale performance as well as maintaining a positive working relationship with your suppliers.
Also Read: Digital transformation of Luxury Automobile Industry
Visual Merchandiser
You can become a competent Visual Merchandiser if you have innate managerial knowledge, creative thinking, and solid research capabilities. As a Visual Merchandiser, in addition to designing in-store visual displays, you will be responsible for identifying critical sales risks, developing marketing strategies, maintaining a database for various items, coordinating promotional events, and more.
Check out the MBA Luxury Management program with MBAESG. The admissions team is always ready to answer questions or guide applicants through the application process. Join the new-age program in MBA Luxury Management and catapult your career in the Luxury Industry with MBAESG India.
