Top 5 luxury shopping destinations across globe

Luxurious shopping destinations are a cherished dream for lovers of luxury brands.Whether you’re shopping for an authentic Louis Vuitton handbag…

Top 5 luxury shopping destinations across globe

Anti laws of marketing: Diving into the world of luxury

As an initiative to promote direct interaction between students and industry experts and to supplement theoretical knowledge with real-world market…

Anti laws of marketing: Diving into the world of luxury

Anti-laws of marketing

Semester Session Alert!Dear students, Block your date for yet another exciting session at MBAESG. Anti-laws of marketing- a session on luxury brand…

Anti-laws of marketing

A typical day of a sports analyst

If talking with players and coaches, parsing instant replays or dissecting statistics are your favorite activities, then this write up…

A typical day of a sports analyst

Fashion Marketing: Expectation VS Reality

Targeted paid advertising and business-to-consumer engagement opportunities are instrumental in building brand awareness, developing customer loyalty and driving sales for…

Fashion Marketing: Expectation VS Reality

How fashion brands predict “what’s in vogue?”

Have you ever wondered how brands make it possible to understand and implement seasonal trends and establish new styles in…

How fashion brands predict “what’s in vogue?”