International Marketing is a stream of education that delves into the study of marketing across global borders. It is the marketing of products and services, those that are already thriving in the local market, and then taking the business out of the local market. It has its own set of challenges with ups and downs, but it is also extremely lucrative and a beneficial business.
To understand this field of study better, MBA colleges have opted for a course/program on this across the board. MBA ESG in Bangalore is one such renowned college that offers an MBA in International Marketing program. Let’s dive deep into the career scope after an MBA in International Marketing. We shall also learn about the salary provided and the opportunities available after this program.
Why is International Marketing a Growing Career in India?
An International Marketing program comes with a set of advantages that make it a viable and lucrative career option. From expanded market reach, revenue generation, utilization of surplus capacity, to scale economies, it is extremely beneficial for a business. It is also a thriving and growing career option, one that will open up many doors in a candidate’s future career.
Companies in India are looking to expand beyond the saturated market, as they have sensed a real potential for growth and opportunities. The rise of digital technology and India’s growing importance in global trade is also helping this growing career option. There is an increasing demand for professionals who can manage cross-cultural campaigns, digital expansion, and international brand strategies.
This is why International Marketing is growing in India.
Top Career Opportunities After an MBA in International Marketing
These are some of the key career roles available in International Marketing:
- International Marketing Manager
- International Product Manager
- Business Development Manager
- International Digital Marketing Specialist
- Export Marketing Manager
Some of the top industries and areas that hire International Marketing professionals are as follows:
- Technology & Digital
- Manufacturing & Export
- Healthcare & Pharmaceuticals
- Retail & Consumer Goods
Salary After an MBA in International Marketing in India
The average annual income for an International Marketing professional in India ranges from INR 9 LPA to INR 20 LPA. The salary, though, depends upon experience, education, and college reputation, and location, among others, can also go up to INR 50 LPA for senior roles. For the managerial positions, International Marketing Managers can earn an average of INR 18.2 LPA to INR 27.1 LPA.
Industries Hiring International Marketing Professionals
These are the top industries hiring International Marketing Professionals today:
- Technology & SaaS
- Manufacturing & Industrial
- Fast Moving Consumer Goods (FMCG)
- Education & Recruitment
- Healthcare & Lifesciences
- Logistics & E-Commerce
Skills Required for a Career in International Marketing
These are some of the skills required to succeed in an International Marketing career:
- Strategic Thinking
- Cross-Cultural Communication
- Large-Scale Campaign Management
- Market Analysis
- Holistic Brand Building
- Leadership
- Market Research
- Cultural Adaptability
- Strategic Planning
- Language Skills
International Marketing vs Domestic Marketing Careers
| Factors | International Marketing | Domestic Marketing |
|---|---|---|
| Key Responsibilities | Managing international branding, adapting marketing materials for different languages and cultures, conducting market research in foreign markets, and navigating international regulations and tariffs. | Launching campaigns within a single country, managing local customer engagement, analyzing regional performance, and developing brand loyalty programs. |
| Key Roles | International Marketing Manager, Global Market Research Analyst, Regional Marketing Director, and International Brand Manager. | Domestic Marketing Strategist, Domestic Brand Manager, and Regional Marketing Specialist. |
| Required Skills | Cultural sensitivity, language proficiency, strategic thinking, global market awareness, and the ability to navigate multiple currencies and international business environments. | Strong familiarity with the local market, proficiency in a single language and culture, consumer behavior analysis, and high-volume, quick-turnaround campaign management. |
Top Companies Hiring International Marketing Professionals in India
These are some of the top companies hiring International Marketing Professionals in India:
- Unilever International (FMCG & Consumer Goods)
- Reddy’s Laboratories (FMCG & Consumer Goods)
- Amazon India (Tech & E-Commerce)
- IBM (Business & IT Services)
- EXL Service (Business & IT Services)
- Hyatt Centric (in Hospitality)
- upGrad International (International Marketing roles)
How to Build a Successful Career in International Marketing?
To build a successful career in International Marketing, one has to blend three important factors – Cultural Intelligence, Data-Driven Strategy, and Linguistic Ability. It is often wise to pursue a bachelor’s degree in business or marketing alongside it. Developing expertise in localization, acquiring certification in digital tools (such as Google Analytics, HubSpot, etc.), and gaining hands-on global experience are all equally vital.
Frequently Asked Questions
1. What is the Career Scope after an MBA in International Marketing in India?
International Marketing Manager, Export Manager, and Global Brand Manager are some of the roles available after an MBA in International Marketing in India. The career scope is wide and bright for a candidate in this field.
2. Is International Marketing a Good Career in India?
Yes, International Marketing is a very fruitful and lucrative career option in India, one that has a very bright future both domestically and internationally.
3. Can an MBA in International Marketing help me work abroad?
Yes, an MBA in International Marketing can get you a job abroad and help you work there.
4. Is an MBA in International Marketing in demand in India?
Yes, an MBA in International Marketing is in high demand in India.
5. What is the starting salary after an MBA in International Marketing?
The starting salary of an MBA graduate in International Marketing is around INR 6 LPA to INR 12 LPA.
