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Receptive tourism is a strong lever for boosting the French tourist in foreign markets, according to a recent study conducted by DGCIS (Directorate General for Competitiveness of Industry and Services).
The Receptive (réceptif) is a full-fledged job in tourism but do you know exactly what it is? This term, which is also used as “incoming agency”, refers to a person or a private agency that takes charge of tour operators’ customers at their holiday location.
The main services of the receptive are:
To summarize, a receptive is the guarantor of the smooth conduct of the stay of tourists. They are very important because they bring added value, thanks to their knowledge of the territory and service providers. A receptive knows well the expectations and the needs of customers and takes care of the resolution of any possible problem concerning the organization of a stay.
The job of receptive requires qualities and knowledge that you can acquire by choosing an MBA in Hospitality Management. This training guarantees you the development of the skills required to face different requirements of the tourism sector.
In addition, it should be noted that the profitability of companies specializing in receptive activity is better than that of tour operators or distribution agencies. There are many travel agencies carrying out a receptive activity in addition to their main distribution activity, however, major tourism companies have not or invested little in this service.
This article was translated from French. You can read the original article here