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Rush Anniversary Cup 2019

Date: August 17, 2019

Location: Rush Arena, Rajajinagar, Bangalore’s highest 5 A Side Astroturf field

Event: Rush Arena Football Tournament

Purpose of the tournament: First anniversary of Rush Arena


  • Aakash Kar
  • Abhimanyu Chettri
  • Anand Rao
  • Darshan Yadav
  • Dewakar Karmakar
  • Marmik Pandya
  • Rohit Mukherjee
  • Shubham Agarwal

Format: Group and Knockout

About Rush Anniversary Cup 2019

Freedom came two days after Independence Day, for the students of MBA in Sports Management of ESG FC. After weeks of the drudgery of attending classes from 9 a.m.–5 p.m., the team spent the rainy weekend on the field playing a 5 A side tournament hosted by Rush Arena, Rajajinagar.

The team breezed past their opponents in the first match with a 2–0 victory, with one goal each to Anand and Aakash respectively. The game involved a lot of attacking prowess with dribbles from Anand, cheeky nutmegs by Abhimanyu, and tactical mastery from the heart of the midfield by Dewakar.  Other matches saw acrobatic saves from the goalkeepers, Rohit Mukherjee and Marmik Pandya. The goalkeepers were brilliant; Marmik’s quick reactions helped the team sail through the penalty shootout to the finals of the tournament.

The final match of the tournament was between Elite Football Academy and ESG FC. The two fought hard to win the cup. However, a quick counter-attack by Elite Football Academy helped them clinch the cup from ESG FC. The end of the tournament saw happy faces around the pitch. The show of sportsmanship and competition made the tournament an unforgettable event.


Influence of Digital Media on the Indian Sports Industry

The way we consume sports has rapidly changed over the past few years. It’s no longer about watching games on television or in-person at the stadium. Sports has moved from the field to our living rooms and mobile phones. Digital media, and largely, social media has had a huge role to play in the sport industry.

Digital media is a powerful force. It has the ability to make or break careers and reputations in a matter of seconds. A growing number of sports teams are becoming aware of this power and are using digital media to promote their brand, stadium(s), games, and players. That’s why almost every sports league, team, and player has a social media profile because fans want to engage with them on a more personal level.

For example, the Royal Challengers Bangalore are the first team in the IPL (Indian Premier League) and the first sports team in India to adapt technology on a ginormous scale to connect with their fans. They introduced the RCB Bold Bot, a chatbot that provides fans exclusive content such as team news, player interviews, videos, photos, match reminders, and other behind the scenes content not available through traditional media. This way, the team stays connected with its fans even during the off-season.

Fantasy leagues are another hot pastime for sports fans. They allow fans to create their own teams with their favourite players and play away on their smartphone. While it may sound childish to non-fans, fantasy sports are played almost with the same fervour as the real games. There are hundreds of apps built for fantasy sports alone. Hence, it is a multibillion-dollar industry.

Digital media has blurred the lines between a player and a fan. It has created a relationship between them that goes beyond the field. It has personalized the relationship and changed the whole dynamic of how a fan sees the player and, by large, the team. Therefore, it is highly important to put out the right content for fans and manage their digital media effectively. This is where sports management comes into play.

Digital media is a great way to influence how fans think, see, and interact with sports teams and players. If you aren’t a player or aren’t interested in the athletic side of sports but still want to stay connected to the industry, then Sports management is the career for you.

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