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Sports Event Management & Sports Diplomacy – Guest Lecture

The Sports Management and Diplomacy master class was held between April 01, 2019 and April 05, 2019.

Review

He (Mr. Julien Montel) was a really calm and organized speaker. He treated us like professionals first and students next. His meticulous research on the sports scene in India was impressive. We could really see the effort he’d put into his work.

His use of visual aids (mainly videos) to convey his points across helped us gain a good understanding of the subject. Having us observe interviews and videos to understand the concepts was quite unconventional. It was a fresh approach to learning and we enjoyed them immensely.

He treated us like professionals first and students next.

The most enjoyable part of his lectures was the comparison between the Indian sporting scenario and the ones in Europe and the Americas. His concrete knowledge and first-hand experience of the sporting scenario in Europe and the USA was immensely evident.

The discussions and assignments focused on sports were highly innovative and something that grabbed our attention.

Webinar

Mr. Montel also conducted a short webinar on the Benefits and Challenges of Organizing an International Sports Event for a Country. The webinar, attended by current and prospective students, provided an understanding of how diplomacy plays an impactful role in bridging the gap between nations through sport.

Key Takeaways

  • Equip learners with an understanding of the importance of sports and its social, economic, and political impact.
  • Highlight the power of sports as a means to bring people together around international competitions.
  • Understand how Sport has become a soft power for countries and how they use sports to boost their image and reputation.
  • Understand the general requirements in selecting a country for a major international event.
  • Assess the logistical and business challenges of the host country.

You can watch the webinar below.

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About Julien Montel

Mr. Julien Montel has over 14 years of experience as a key player in the sports industry. He has a proven track record in consulting, with more than 100 projects for sport institutions, public authorities, and companies. He currently serves as the President of JUM Consulting, which is dedicated to building sustainable and efficient models of sport at all levels and creating converging interests between sport stakeholders. He is also a visiting faculty for Sports Management and Diplomacy at MBA ESG, India.

 

Recruitment Drive: Decathlon

Students of our MBA Sport Management program attended a recruitment drive organized by sporting goods retailer, Decathlon. As a leading sports retailer, Decathlon designs its own products and is a well-known brand across the globe. Thus, it is one of the preferred employers for sports management graduates.

Students were vying for a regular/part-time position as Sports Leader at Decathlon’s new store in Koramangala, Bangalore. Prior to the recruitment process, all candidates were requested to bring their resumes and the interview sheet provided by Decathlon.

Selection Procedure

  • The process started with a warm-up session followed by a presentation, which provided valuable insights about the company as well as an overview of the role for which students were being recruited.
  • The second round was a physical test, which involved a beep test and team sport test.
  • The next round was Group Discussion.
  • Post the physical and group discussion rounds, selected candidates moved on to the personal interview round. This round saw two of our students getting qualified for the next round.
  • Lastly, students got into salary negotiations to confirm their selection for the role of Sports Leader at Decathlon.

Learning Outcomes

Decathlon looks for candidates who have a never-give-up attitude. Enthusiasm for sports is one of the key factors to becoming a part of the Decathlon team. Based on their project-based performance, employees can grow within the company and take up managerial and leadership positions.

The recruitment drive at Decathlon was an excellent opportunity for students to discover the company’s culture and business.

There are numerous career avenues in various sectors of sports management and the sports industry as a whole. As the number of retailers and manufacturers of sports goods and services increases, so will the demand for qualified graduates in these fields. And MBA ESG offers the ideal platform for sport enthusiasts to hone their passion and carve a rewarding career path in sports management.

Influence of Digital Media on the Indian Sports Industry

The way we consume sports has rapidly changed over the past few years. It’s no longer about watching games on television or in-person at the stadium. Sports has moved from the field to our living rooms and mobile phones. Digital media, and largely, social media has had a huge role to play in the sport industry.

Digital media is a powerful force. It has the ability to make or break careers and reputations in a matter of seconds. A growing number of sports teams are becoming aware of this power and are using digital media to promote their brand, stadium(s), games, and players. That’s why almost every sports league, team, and player has a social media profile because fans want to engage with them on a more personal level.

For example, the Royal Challengers Bangalore are the first team in the IPL (Indian Premier League) and the first sports team in India to adapt technology on a ginormous scale to connect with their fans. They introduced the RCB Bold Bot, a chatbot that provides fans exclusive content such as team news, player interviews, videos, photos, match reminders, and other behind the scenes content not available through traditional media. This way, the team stays connected with its fans even during the off-season.

Fantasy leagues are another hot pastime for sports fans. They allow fans to create their own teams with their favourite players and play away on their smartphone. While it may sound childish to non-fans, fantasy sports are played almost with the same fervour as the real games. There are hundreds of apps built for fantasy sports alone. Hence, it is a multibillion-dollar industry.

Digital media has blurred the lines between a player and a fan. It has created a relationship between them that goes beyond the field. It has personalized the relationship and changed the whole dynamic of how a fan sees the player and, by large, the team. Therefore, it is highly important to put out the right content for fans and manage their digital media effectively. This is where sports management comes into play.

Digital media is a great way to influence how fans think, see, and interact with sports teams and players. If you aren’t a player or aren’t interested in the athletic side of sports but still want to stay connected to the industry, then Sports management is the career for you.

Career Prospects in Sports Management

The world of athletics comes up with business models and exciting careers for the people who are passionate about sports. Experts have stated that talent contributes to only 10-15% of your success, the remaining is your attitude and pressure-handling skills. These skills need to hone with some serious hard work, dedication, and sincerity. Some sports are played by individuals and some by teams, but both needs to be channelized and directed well to get the desired outputs, hence the need for a sports manager. Behind the scenes, there are several people who are involved in the development of an average player/team to a world-class player/team – broadcasters, PR executives, facility managers, nutritionists, trainers, coaches, and many more.

Education to pursue a career in sports management

An associate needs to lay a solid foundation by getting their bachelor’s degree. The competition for a job in the sports industry is fierce as results are the only way to quantify your efforts. A specialization during your Master’s will certainly be an added advantage in your quest for your dream career. The task and responsibilities of a sports manager would vary depending on the subfield they choose to specialize. You can choose any one of the following:

  • Master of Business Administration: This generalized management master’s degree will be helpful in your pursuit to gaining knowledge and become a master in your field. Concentrate your career with specializations in finance, sports business, marketing or sports management if it is available.
  • Master of Science in Sports Management: This degree would keep you industry-ready in all levels of management like recreational, interscholastic, juvenile, amateur, collegiate, and professional.
  • Master of Science in Sports Medicine: This degree would cover health areas for athletes like assessment, prevention, management, and rehabilitation and recovering from injuries.

Other courses which you can pursue are BA/MA in Sports Management, BBA in Sports Management, PG Diploma in Sports Business or Management, or even Ph.D. in sports management.

A Doctor of Philosophy (Ph.D.) in sports management would include study and research in areas like sociological or psychological areas of sports. A Doctor of Education (EdD or DEd) in sports management focuses on two main area: Sports medicine or Olympism.

Career paths in Sports Management

You can work in a plethora of fields related to sports management. Being a multi-million industry all over the world, you can gain phenomenal success in your career if you maintain passion and composure. Some of the roles which you can pursue in Sports Management are Athletics Director, Team Director, Business Operations, Sports Agents, Ticket Sales, Marketing Communication and Sports Managers, Head Coaches, Event Sports Managers and PR Managers.

Sports teams and leagues are among the obvious employers. Some of the other popular options include:

  • Sports Network Companies such as ESPN, Star, Fox Sports and Sony
  • Athletic apparel companies such as Nike, Adidas, Puma and Reebok
  • Advertising, Marketing and Public Relations Firms
Median Annual Salary & Growth of Sports Managers

Depending on the position and experience you have in the industry, you can potentially earn anywhere between $30,000 per year to more than $100,000 annually.

S.NoRoleMedian Annual SalaryGrowth Rate
1Coaches and Scouts$35,0006%
2Sports Agents/Managers$65,0009%
3Sports Marketing Manager$130,0005%
Future Outlook of the Industry

Since Sports is a growing domain globally and the demand and competitiveness is never going to end, you can expect it to do better than many other sectors, even during tough economic times. With many sports picking up the intensity and increasing competition, there are going to be plenty of openings and roles in this industry which poised to cross many boundaries in the near future.

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