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The Indian Sports Ecosystem – Guest Lecture by Mr. Richu Paul


To understand several untouched constituents of the Indian sports industry which are not symbiotic with the Indian sports ecosystem and opportunities or entrepreneurship in the sports industry.


Mr. Richu Paul provided the following insights during his lecture.

  • Take up more individual projects to gain experience in the industry.
  • Apply different tactics than what you would normally.
  • Cross-sell yourself rather than selling yourself in a single direction. Find a creative way to draw consumers.
  • Attend sports and related events to connect and create a solid network.
  • Have a contributing nature so recruiters will want to invest in you/hire you.
  • Launch a start-up. Don’t worry about success or failure. See it as a job created by you, for you and sell it as work experience. There are few start-ups which are successful and only Sportskeeda among them is commercializing so far.
  • Ensure your LinkedIn profile looks like your brand. There are a lot of things you can do – freelance, work in an NGO, be a content writer, join a start-up, etc. Show that you did something.
  • Start collecting data and information about your field of interest. This will not only show that you have potential but can add value to your profile and eventually get you paid more. All you need is data and then infrastructure and technological requirements and finally, capitalize on talent. For example, there is an eco-friendly problem/solution in badminton that racquet wires are created by feather and shuttlecock by plastic, also another opportunity.
  • Be the change you want to see in policies and the system as a whole.
  • Create your own team, work as a team player, and be a problem solver.
  • Be realistic and leave the project if it’s not working out. Change the project to increase your versatility.
  • Apart from having knowledge of data and information, which is key to be your part of profiling, you can sell the extremity of sports anywhere.


  • Star Sports is the leader when it comes to TV and media
  • DNA and IMG take the top spot in event management
  • The app market is still available for takers

Besides these areas, work in the direction of creating opportunities rather than waiting to get one.

You can create a sports movie club, which will create short movies or regular cinema create awareness among audiences. Not only will this create opportunities in the media sector on a large scale, but this will also be an untouched genre of Indian sports movies. And who knows? Your next sponsor could be Netflix or Amazon.

Video can be a good means to commercialize as well. You can start a YouTube channel as there are few sports video bloggers.

You can also organize an exhibition for the sports ecosystem where every leading stakeholder, retailer, infrastructure, technology companies, foundations, federations, coach crew, wholesalers, manufacturers, top corporates, policymakers, sports leagues, sport management companies, and industry stakeholders under one roof. Consider the scope of luxury management mergers, which could be in sports such as high-speed boat races, Golf, Tennis, and Boxing.

By the end of the lecture, many students, who said that they wanted a job in a company, were motivated to pursue entrepreneurship.


The story of the Indian sports ecosystem reflects the globalization of the economy with all its opportunities and challenges. It requires leadership which recognizes sport as “more than a business.” It fits into the age we live in today – the age of entrepreneurship. And this will transform the globe, with sport playing a major role that will provide enthusiasts with a more sustainable future.


Mr. Richu Paul is the co-founder of Purple Salt, a media consulting company based in Cochin. In 2017, after understanding the need to uplift the unexplored potential in the Indian sports sector, he started focusing on building a community to bring Indian sports under one roof. What started as a small group has now become a vibrant community called positive sports vibe, with the active participation of over 5000 people from both India and abroad. Currently, he is working towards connecting people in the field of sports to make a positive change in the ecosystem.

After his post-graduation diploma in event management and photography, Mr. Paul joined the Sahara group as a celebrity manager in 2005. He later joined the Getty family which opened up opportunities in photography in London. He worked with numerous South Asian celebrities from the art and sports industries and initiated fashionstylologer, a fashion news platform to uplift Indian fashion profile in Europe. In 2015, he returned to India and co-founded Purple Salt.

Mr. Paul had a deep passion for sports from his school days. He had represented the state in football (under 16) and had represented the district in inter-state table tennis (under 16). Currently, his passion for sports has helped several struggling sportsmen in getting closer to their dream.

You can connect with Mr. Paul via Instagram or LinkedIn.

Sports Management Workshop 2018 – “Sports Sponsorship Game”

A first-hand account of our MBA students’ first week in college and the visit of Mr. Benjamin Sorge, Professor and Head of the MBA Sports Management program.

After our orientation and induction concluded on September 6, 2018, we had a workshop about “Sports Sponsorship Game” by Mr. Benjamin Sorge on September 7, at the Jain University campus. Mr. Sorge is the CEO and founder of CooliD Consulting – a consulting firm in the fields of marketing, e-commerce, and business development and heads the Sport Management program at MBA ESG, Bangalore.

We were divided into 6 teams namely Manchester United FC, Chelsea FC, Air France, Qatar Airways, Emirates Airways, and the agency. Throughout the game, we learnt the minute details about how sponsorships work in professional football, the importance of activation fee, visibility, and branding, CSR activities of clubs, clauses, terms, and conditions in transfers and also about the involvement of agencies.

Regular classes commenced from Tuesday as there was a bandh across the country on Monday. We started with our introduction followed by sharing our ambitions when it comes to the sports industry. We came across the analysis of the Indian sports industry as well as looked at some key insights of sports broadcasting and media. The next day we looked at some of the key stakeholders in the sports business and how the respective sports federations, government bodies, media as well as private sector and fans play a key role in shaping the sports industry. We discussed some case studies and examples such as how Olympique Lyon benefits from having their own stadium, key analysis about the Mumbai marathon, etc.

On Thursday, we had to give a presentation about current trends in the running industry in Bengaluru as well as propose a unique idea about hosting an event on our own in the same field. We were evaluated on the basis of details such as sponsoring, marketing, activation, target audience, security, and revenue generation to name a few. Overall, it was a great learning experience and gave us some sort of belonging with the career we have chosen. Every team came up with a variety of unique ideas and we were thoroughly appreciated by Benjamin sir. The next day, being the last day of his stay in India, he arranged for pizzas and coke for everyone during lunch. We also learnt about different organizational structures present in different leagues across the globe. Comparing the NFL structure and the IPL structure along with few others, gave us a proper idea about how these big-money leagues unfold.

To sum up the week, we were privileged to get hands-on experience from an industry insider and expert such as Benjamin sir. It was the perfect head start to our new life as sports managers.

Paris Visit of Students of MBA Sports Management, Bangalore

MBA ESG has a policy of opening up internationally and has been on its strategy for several years now. It has been almost a year since the MBA ESG Sport Management program was opened to students in Bangalore, India.

The first class, made up of a dozen Indian students, is currently enjoying its study trip in Paris accompanied by Benjamin Sorge, Pedagogical Manager of the training, and Ashvin Gutti, Head of MBA in Bangalore.

The goal of the 2-week Paris trip is to discover the French capital, its traditions but also and above all, its culture of sport and its growing market for the Paris Olympics 2024.

Over the next two weeks, students will discover Stade de France, INSEP, U Arena and other key venues of the Paris 2024 bid. They will also have the privilege of having fifteen or so leaders of the companies that make the sport of today and tomorrow such as Bein Sport, Lagardère, PSG, Tremplin, the Professional Football League, Nielsen Sport,, Lacoste, etc.

The last three days will be dedicated to the visit of the Palace of Versailles and other breath-taking monuments of the beautiful Parisian city.

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Benjamin Sorge, Head of MBA Sport Management in Bangalore: “The sports industry in India is booming. Through this study trip, the goal is to offer students the keys to reading a mature sport market to help them participate in the development of Indian sport.”


Louis Giard, MBA Sports Management Student and Windsurfing Champion

Meeting with Louis Giard, class of 2017, MBA Sport Management – World and European Windsurfing champion and contender for the 2020 Olympics in Tokyo.

So, Louis, tell us your story!

I am Louis Giard, 24 years old, and I come from La Trinité-sur-Mer in Morbihan.

I was the Windsurf World Champion in 2012 and 2013, after whichI joined the French team and it has now been 5 years that I am part of this collective. In 2017, I became European Champion in Marseille, this is my first international title. I have also won 4 World Cup podiums since the beginning of my career including 3 victories (Abu Dhabi, Miami, and Hyères) and a Bronze medal at the 2015 European Championship.

Finally, my best result on a World Championship is a fifth place in 2016.

What titles! Where did you get that passion for sailing?

I grew up in La Trinité-Sur-Mer. This port is home to many sailing teams with boats that go around the world and cross the oceans. I learned sailing through school and quickly joined the club to discover the sport and satisfy this desire to go on the water. I only started windsurfing at the age of 11 thanks to my big brother Paul.

What motivates you in this sport?

What motivates me the most today is the competition. I like to fight against others. Moreover, windsurfing is a sport with a big energy expenditure, that’s why I have to train a lot physically (running, cycling, training in the gym) to prepare myself for these competitions.

This sport probably makes you travel a lot?

Yes indeed, the board makes me travel a lot but tourism is not the reason for my travels. Yes, I meet people and new cultures but my travels are often limited to the sailing club, the airport, and the place of our accommodation.

The longer the trip, the more I will be able to enjoy the country and take time to discover the place but it is rare.

And for the school then, what did you do to reconcile your student life to that of a great champion?

It’s not always easy to lead this double project, people do not always understand what I’m doing. However, schools have always helped me improve my career and to better develop my studies so that I can flourish. I find it very important to give the chance to athletes to study and practice their passion because it is a chance for not just their fulfillment and development but also for the school because we do not often meet these atypical profiles.

And why did you come to Paris to study? Far from your ocean and your beaches of Morbihan!

Coming to Paris for someone who is practicing a water sport was not easy but the training really interested me and that’s what motivated me to pass the course. Today the result is very positive, the added value I get from this Master in Sport Management, the meetings with other students, the personal development, and the good sports results that I managed to pick up in parallel, confirm that it was a great experience.

I’m waiting for the final jury to confirm the graduation, but it should be okay!

We are with you wholeheartedly! And for the rest then? Projects?

Of course! Once my diploma is in my pocket, I will focus on my career 100% in order to get selected at the Tokyo Olympics in 2020. I should also work a few days a year in parallel to continue my professional training.


Thank you, Louis and good luck.

7 Companies Offering Sports Management Internships in India

Apart from having a unique degree in your kitty, a valuable work experience highly increases your chances of getting employed. This is where internships come into play. An internship gives you an opportunity to put your classroom learning to practice and are building blocks for a successful career.

Many big organisations provide internship opportunities for students. An internship is an exchange of services between a student and an organisation. It’s a wonderful way to earn valuable experience in a particular field and also establish a connection with the organisation and maybe also gain references for future jobs.

Internships offer you the ability to test your learnt skills under the supervision of experienced employees. Most of the organisations today prefer resumes that illustrate a relevant work history and internships are the best way for students to gain valuable work experience.

Why do you need an internship?

According to a report by The Association of Graduate Recruiters (Annual Survey 2016) many of the top employers revealed that 36% of their total hiring comprised of interns. Internships are used by many employers as a recruitment tool. Also recently, a total of 63 companies participated in the recruitment drive for interns of a reputed college in Mumbai which shows that more and more companies are looking at hiring interns.

Internships give you an opportunity to interact and build a network with people on the same career track, other working professionals, co-interns from other business schools, and if you’re lucky enough, you may get a chance to interact with well-known figures in the business world. It will also teach you how to conduct yourself in a professional environment and help you develop an insight of the way organisations work and the challenges they face. Internships are all about applying your knowledge against real-world problems and learning from those around you.

Internships are an excellent way for you and the organisation to figure out if a particular type of work suits you. It will also open your eyes to other roles or positions which you may not have previously considered and so, it is a win-win situation for both the employer and the intern.

Why an internship in Sports Management?

Due to the rising popularity of sports in India, Sports Management is an emerging field of study where career opportunities are aplenty. Some of the roles that a student pursuing a sports management program can fit in, are – Sports Manager, Athletic Director, Sports Agent, PR Professional, and Sports Mediator.

To become a successful sports management professional, it is advisable for students to take up internship opportunities in sports companies. Interning with a sports company will expose students to the real-world perspective of the sports industry, help them plan which segment in sports suit their interest, gain confidence required to sustain in the industry, build network with noted sports professionals, develop a sense of workforce expectations, and you might be able to make some money if you land yourself a paid internship.

A lot of sports companies in India provide internship opportunities to students allowing them to apply their classroom knowledge into a sports environment. We’ve listed some of them below:

Companies offering Sports Management Internships in India


  1. DNA Entertainment Networks Pvt. Ltd.

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DNA Networks is the nodal agency and event partner for several Indian Premier League franchisees including Royal Challengers Bangalore, Mumbai Indians, Sunrisers Hyderabad, and Kolkata Knight Riders. It was founded in 1987 and is headquartered in Bangalore. DNA Networks have been the pioneers in producing large format live music events, corporate events since the 1980s and has been highly instrumental in conducting the national sporting events in the country like IPL, Hockey India League, Premier Badminton League, etc.

DNA Entertainment Networks provides internship opportunities to students in areas of sports management and event management.

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  1. Decathlon

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Decathlon is a French sports goods retailer and the largest sporting goods retailer in the world. It has more than 1100 stores in 38 countries, and employs more than 78,000 staff worldwide.  Decathlon provides paid internships in many segments like marketing, sales, finance and accounts, logistics, and also in sports management.

  1. Frontfoot Sports Management Pvt. Ltd

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Frontfoot Sports is a premier sports management company based out of Bangalore. Established in 2009, it operates in 5 major cities across India – Bangalore, Delhi, Hyderabad, Mumbai, and Pune. Frontfoot specializes in organising inter and intra corporate tournaments across India. In just 8 years, Frontfoot has already organised more than 200 events with over 20,000 participants, and have a clientele base of more than 600.

Frontfoot offers paid internships to students who are looking for an invaluable work experience in sports management.

  1. The Sports Company

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The Sports Company (TSC), founded in 2012, is a sport advisory company that aims at providing sports training of international standards by certified coaches and their services include grassroots training, school sports management, sports personnel management, and event management.  The Sports Company, located in New Delhi, gives an opportunity to students to intern under them. The internship will give the students a glimpse of the sports environment and give them a chance to network with sports professionals.

  1. GoSporto

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GoSporto is a sports discovery and booking platform that allows sports enthusiasts to discover sports activities, book grounds and courts online, finds sports partners and teams, and track and share their progress through its website and app. GoSporto organises matches, leagues, events, etc to help more than 50,000 amateur sports enthusiasts rediscover the joy of playing sports.

GoSporto provides paid internships and candidates selected will have the responsibilities of – scouting for venues and entering into partnerships, organising and managing one-time tournaments, coming up with innovative ways to increase the number of app users, and use various social media tools for promotions.

  1. Rugby India

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The Indian Rugby Football Union (IRFU) is the sole governing body for the sport of Rugby in India. It has been recognised by the Ministry of Youth Affairs and Sport, Govt. of India. Rugby India offers internships to sports management professionals who will work on grassroots sport development and digital communications management.

  1. Star Sports India

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Star Sports is a group of Indian sports channels owned by Star India which is a subsidiary of 21st Century Fox division STAR TV. Star India is one of the country’s leading media and entertainment companies broadcasting more than 40 channels in 7 different languages. It has a viewership of 700 million every week across India and 100 countries. With Star Sports, Star India is transforming sports in the country by leveraging its strength in superior content and audience engagement. Star Sports is the leading sports network in India and owns 8 channels currently (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4).

Star Sports India gives a chance to sports enthusiasts and sports management students to intern under them. The internship duration will be of 2 months and selected candidates will be joining the sports team at Star Sports.

Does the field of sports interest you? If yes, then here’s an opportunity to pursue your passion. MBA ESG offers an Masters degree in Sports Management to fuel your interest in sports and turn it into a profession. And to add value to your learning, you already know where to intern!

5 Ways Digital Marketing is Shaping Sports Industry in India

How did sports enthusiasts get their dose of sports before the dawn of social media? Of course in the old-fashioned way – watch it on TV, listen to it on the radio or read about it in newspapers, discuss it with neighbors and friends or by being a player yourself. But now, with the advent of digital media (esp. social media) the entire ball game has changed.

Digital technology has transformed the way fans and athletes discover, experience, participate, and share their love for sports.  And you know what’s common between digital media and sports? It is the ability to reach out to a wide range of audience at the same time.

How does the sports scenario in India look like?

Before we look at the ways digital marketing has shaped the sports industry, let’s understand the sports scenario in India. The global sports sector is estimated to be worth between $480-620 billion. India is yet to recognise sport in the economic sector but with the establishment of leagues like the Indian Premiere League, Hockey India League, Indian Super League, etc. a new identity of sports has cropped up.

India is slowly turning from a single sport nation to a multi-sport one with emphasis also given on other sports like Hockey, Kabaddi, Football, Badminton, Boxing and others, alongside cricket. On the economic front, the sports industry in India provides employment to more than 500,000 people and it will open up more employment opportunities in the years to come. We can thus conclude that the Sports industry in India is growing steadily and the long-term growth prospects looks promising.

What’s the scope of digital marketing in sports?

The huge success of leagues like Indian Premiere League (IPL), Indian Super League (ISL), Pro Kabaddi League etc. is one of the main reasons for the exponential growth of sports in India. Looking at its success, businesses are now looking at sports as a potential to grow their brands and with the onset of digital media, marketers are contemplating using digital marketing in sports industry. With more than 323 million of Indian population using internet, the future of digital marketing in the sports industry sure looks attractive.

Digital Marketing exploits a variety of online channels to connect advertisers and fans. Digital media is increasingly becoming the second screen after traditional broadcast, during live events.  As mentioned above, both digital media and sports have the ability to capture a large number of audience at the same time. Hence, sports digital marketing campaigns are now gaining a lot of momentum and shaping the sports industry in ways discussed below.

5 ways digital marketing is shaping the sports industry

  1. Sport lovers engage a lot in social media

It was found that 83% of fans, while watching sports on TV, check social media and 63% use social media while watching a game at the stadium. What companies are doing is, they are coming up with creative ways to engage sports lovers. A lot of sports brands can be seen using Twitter and Facebook to promote themselves. Social Media is bridging the gap between an average sports lover and his desire of watching the game that he can’t afford to watch live, maybe due to finance or geography constraints. This is made possible in the form of live updates, exclusive content, contests, and promotion of events. Consequently, it can generate a lot of traffic on the site and used to promote products and this is how sports marketing through social media can be achieved.

  1. Blogging

Blogging can be a great way by which clubs and teams can showcase their human side by allowing supporters and fans to write about their endeavors. They can also engage with some bloggers, who are also sports fans, by sharing the latest happenings of the club, who will then get it out to their community of followers. This will garner more online coverage and help in the promotion of the brand.

  1. Search Engine Optimization in Sports

To elevate exposure and generate additional traffic to websites, Search Engine Optimization (SEO) can help significantly and hence, is gaining importance in sports digital marketing campaigns. SEOs can also be utilized to improve rankings in search engine results’ pages.

  1. Brand management

The manipulation of search listings, so that only positive listings appear in search results, is one of the features of brand management. This can work well for any sports team or brand who is trying to create a positive reputation online.

  1. Content and Video Marketing

This form of marketing is used to build brand awareness, increase website traffic as well as keep fans, followers, and potential customers interested and engaged. One good example is Wimbledon’s YouTube channel. They are known to keep their followers up-to-date with relevant, unique and engaging content.

One must also remember that for a digital marketing strategy to achieve success in the field of sports, focus should be on the below 3 things:

  • Technology and content innovation

Whether you’re using the power of technology or content to reach out to your fans, innovation is the key. One great example of technological innovation was seen in the first season of the Indian Super League when its Facebook cover was updated automatically with the change in score.  When it comes to innovating with content, the Mauka Campaign, with its custom emoticons during the 2015 Cricket World Cup, is considered as one of the best sports digital marketing campaigns in India.

  • Be data-driven

The use of digital platforms generates a lot of user data which can be leveraged in making informed decisions. Tweak your UI, creative, strategy, etc. as per what the data tells you but without getting lost in the ocean of information.

  • Engage on a real-time basis

When it comes to sports, for any campaign to work, it has to be real-time. Sport is all about the moment and for you to be able to engage and connect with your audience, you need to be real-time. Whether it is live scores, stats or user interactions, you need to sail along with your end user.

The above social media tips for sports industry will be crucial for a successful digital marketing campaign.

The deployment of digital marketing strategies in the sports industry will produce a lot of sports digital marketing jobs in India. Positions like Digital Marketing Manager in sports, Sports Managers, SEO Executive, etc. can be taken up by candidates well-versed in sports management and digital marketing.

MBA-ESG, Paris now offers an MBA in Sports Management, in Bengaluru, to prepare you for a lucrative career in the sports industry. Join now and manage your own team!

Influence of Digital Media on the Indian Sports Industry

The way we consume sports has rapidly changed over the past few years. It’s no longer about watching games on television or in-person at the stadium. Sports has moved from the field to our living rooms and mobile phones. Digital media, and largely, social media has had a huge role to play in the sport industry.

Digital media is a powerful force. It has the ability to make or break careers and reputations in a matter of seconds. A growing number of sports teams are becoming aware of this power and are using digital media to promote their brand, stadium(s), games, and players. That’s why almost every sports league, team, and player has a social media profile because fans want to engage with them on a more personal level.

For example, the Royal Challengers Bangalore are the first team in the IPL (Indian Premier League) and the first sports team in India to adapt technology on a ginormous scale to connect with their fans. They introduced the RCB Bold Bot, a chatbot that provides fans exclusive content such as team news, player interviews, videos, photos, match reminders, and other behind the scenes content not available through traditional media. This way, the team stays connected with its fans even during the off-season.

Fantasy leagues are another hot pastime for sports fans. They allow fans to create their own teams with their favourite players and play away on their smartphone. While it may sound childish to non-fans, fantasy sports are played almost with the same fervour as the real games. There are hundreds of apps built for fantasy sports alone. Hence, it is a multibillion-dollar industry.

Digital media has blurred the lines between a player and a fan. It has created a relationship between them that goes beyond the field. It has personalized the relationship and changed the whole dynamic of how a fan sees the player and, by large, the team. Therefore, it is highly important to put out the right content for fans and manage their digital media effectively. This is where sports management comes into play.

Digital media is a great way to influence how fans think, see, and interact with sports teams and players. If you aren’t a player or aren’t interested in the athletic side of sports but still want to stay connected to the industry, then Sports management is the career for you.

5 Best Career Options with a Sports Management Degree

Have you ever considered a career in Sports Management? Taking your sports obsession to a level where you can actually make money out of it? The misconception that you have to be athletically gifted to pursue a career in sports stems from the fact that many aren’t aware of the scope of sports management in India. Still others think that it’s not a lucrative career path unless you are actually on the field, as a player.

The past decade has been quite fruitful for Indian sports. The emergence of multiple leagues in diverse sports in India has created the need for numerous sports management jobs. So, take a look at 5 of the best sports management careers you can pursue in India.

  1. Sports Manager

Running a team isn’t a walk in the park. It requires hard work, dedication, and a whole lot of patience. Have you ever observed football managers during games? They look more stressed than the players. This is because the team’s performance indirectly depends on them. A sports manager is not merely the representative of the team, he/she is the crux. The primary responsibilities of a sports manager are to negotiate contracts, handle PR, organize and oversee promotional events, handle finances, prepare budgets, and make selections that may greatly impact the team on and off the field.

  1. Merchandising

The global sports merchandise (apparel, equipment, and footwear) market size is estimated to be around INR 19.7 lakh crore (US$ 310 billion). With growing viewership and sponsorships of sports in India, it is possible this number will increase rapidly. Major players in this sector include big names like Nike, Reebok, and Puma. However, there are numerous local retailers in India who also dabble in sports merchandise. These organizations, large or small, need the expertise of a sports management graduate to handle critical operations such as marketing, licensing, sales, and other day-to-day operations.

  1. Public Relations

An exciting and creative sports management career option in India is public relations. Reputation plays a crucial role in the success of a team. The tiniest blemish on their name can cost them millions, maybe billions in sponsorships and fans. As sports teams and organizations are constantly in the eye of the media, they have to ensure their reputation remains high. PR, especially from a person well-versed in the field, ensure the team or organization’s name is viewed positively by the public. Your creativity, along with your management skills, can greatly boost the reputation of a team and introduce them to newer markets. Sports PR is not limited to national-level teams, games, or organizations. Even small leagues and teams need PR to raise funds and for publicity. This is where your skills, as a sports management graduate, come into play.

  1. Food and Beverage Management/Concession management –

The minimum playing time of most sports is over two hours. In addition, you have tea breaks, lunch, referrals, and in some cases, fights and injuries. All these factors can stretch the game another hour. During all this time, spectators would like to refresh themselves with drinks and food. And that’s why food and beverage stands are vital in a stadium. Concession stand owners/vendors can earn well during a single game in the stadium than on other days elsewhere. The U.S. sports concession market alone generates between $5 billion and $10 billion in revenue. As you can see, it’s big business. Hence, vendors usually need management expertise to handle the business. With concession management, you would deal with forecasting, inventory, time management, staff management, and much more.

  1. Blogger

While you don’t need a degree to be a sports blogger, having a degree in sports management can greatly add to your repertoire. You may be an expert on what happens on the field, but knowing the intricacies of the sport even off the field can give you a significant edge over other bloggers in your space. The audience of a regular sports blogger is limited to fans of the sport. By expanding your blogging to the business of sports, you are reaching out to a wider audience that includes not just fans, but also business executives and other sports management professionals. If your content is unique and engaging, you can expect good traffic to your site and make money through affiliate links and ads. Who knows, you may be hired by your favourite sports team or organization as a full-time blogger. Now that sounds promising, doesn’t it?

These are some of the most lucrative and highly sought-after sports management careers. There are abundant career avenues for sports management graduates. MBA ESG in Bangalore offers a unique Sport Management course. Now, you don’t have to pursue a “safe” course and push your passion aside. With a sports management degree, you can do what you love and still make a career out of it. After all, isn’t that the dream?

The Rise of Sports and Sports Management in India | MBA ESG, India

The sports scene in India has undergone a major transformation. No more is cricket the one and only sport worth watching. Today, the Indian sports industry is worth about $700 million. Thanks to the emergence of multiple leagues in a number of diverse sports, this number only seems to be getting bigger.

There was a time, not long ago, when television screens were jam-packed with news and images of cricket. ODIs, test matches, Ranji Trophy, and what not? All dealing with cricket. Hockey received a passing mention if there was an ongoing tournament. And other sports were largely ignored because they weren’t as “popular.” Hence, it’s no surprise that India was, and to an extent still is a cricket-crazy nation.

If someone would have mentioned, 10 years ago, that other sports would be dominating our screens, we would have laughed them off. But today, that person would be right. Because, today, cricket no longer occupies the coveted position it did at one point. However, it does deserve the credit for paving the way for the emergence of other sports in India.

Meteoric Beginnings

The Indian Premier League, popularly known as the IPL, set the precedent for other sports leagues by bringing sponsorships from big companies and popular celebrities. It added a touch of glamour to an otherwise serious industry. Other sports, taking a cue from the IPL, developed their franchises based on its business model. Today, there are a number of leagues in a variety of sports with millions in sponsorships.

The IPL wasn’t the first private sports league in India. Before it came into being there was the Premier Hockey League, India’s first professional sports league, established in 2005. Though it was backed by bigwigs like the Indian Hockey Federation, Leisure Sports, and ESPN Star Sports, it failed to strike a chord with viewers and sponsors. Thus it was discontinued after three years. Its failure can be attributed to the non-familiarity of the sport with the Indian audience.

The IPL brought together two industries beloved in India – movies and cricket – on one platform. This irresistible and infallible combination is largely the reason for its continued success

But even cricket, a sport the country almost deifies, had a rocky start. The Indian Cricket League or ICL, formed before the IPL, lasted only 2 years (between 2007 and 2009). It did not receive support from the Board of Control for Cricket in India (BCCI) or the International Cricket Council (ICC) nor did it have any strong commercial sponsorship.

The IPL, on the other hand, started with a strong foundation with support from the BCCI, corporate endorsements, and innumerable sponsorships. It also helped that teams in the IPL had celebrity owners. It brought together two industries beloved in India – movies and cricket – on one platform. This irresistible and infallible combination is largely the reason for its continued success.

Expanding the Horizon

The immense success of the IPL led to the creation of the Pro Kabaddi League, Indian Super League, Hockey India League, Premier Badminton League, Pro-Wrestling League, and many more. This is good news for sports fans and investors. For fans, it’s a chance to watch and enjoy their favorite sport on a grander and glamorous level. Sponsors can capitalize on this growing interest and turn it into a profitable investment. It’s not just televisions and mobiles that these leagues are taking over; stadiums are brimming with hardcore sports fans, who are thronging in huge numbers to watch them. Social media is also abuzz with discussions about kabaddi, hockey, gymnastics, and others.

The biggest development by far in Indian sports is the recognition of the contributions by sportswomen. With women winning top prizes in international sporting events such as the Olympics, Commonwealth Games, and the recently concluded Cricket World Cup, their tournaments are gaining a sizable audience. PT Usha (Track & Field), Anju Bobby George (Athletics), Sania Mirza (Tennis), Mary Kom (Boxing), Saina Nehwal and PV Sindhu (Badminton), Sakshi Malik (Wrestling), Mithali Raj (Cricket), Deepa Karmakar (Gymnastics), Tania Sachdev (Chess), Deepika Kumari (Archery), Dipika Pallikal (Squash), and many more have become household names that we enunciate with pride. They have leveled the playing field and showed that talent has no gender.

Sports Management, the Future

The rise of sports in India has opened doors to a plethora of opportunities in sports management. As sport becomes a valuable industry for investors, there is a good chance you can make a lucrative career in sports. Career options include anything from managing a stadium to being a high-profile sports manager. There are also numerous sports management companies that have cropped up in recent years dealing with the business of sports.

With an inexhaustible list of sports that are yet to be tapped, India is well on its way to becoming a key player in the management and marketing of sports.

Sports Management as a Lucrative Career Option | MBA ESG, India

Sports management is a billion-dollar industry. The world of athletics offers enormous career opportunities for the people who are passionate about sports. For the success of any sport, a team of professionals comprising sports managers, PR executives, trainers, facility managers, nutritionists, trainers, coaches etc. is required.

Well-known sports employers
  • Sports Network companies such as ESPN, Star, Fox Sports, and Sony
  • Athletic apparel companies such as Nike, Adidas, Puma, and Reebok
  • Top Advertising, Marketing, and Public Relations Firms

Depending on the position and experience in the industry, the potential earning might range from $30,000 to more than $100,000 annually with an annual growth rate of 5-9 percentage.

A highly competitive job market

Competition for jobs in the sports industry is fierce. Therefore, a specialization in Sport Management during higher education will certainly be an added advantage. Some of the specialized program options which are available in the market are as follows:

  • MBA in Sport Management
  • Master of Science in Sports Management
  • Master of Science in Sports Medicine
  • BA/MA in Sports Management
  • PG Diploma in Sports Business or Management
  • D. in sports management
  • Doctor of Philosophy (Ph.D.) in sports management
  • Doctor of Education (Ed.D. or D.Ed.) in sports management

Roadmap ahead

Sports is an exponentially growing domain globally. The industry performs well, even during tough economic times. As many new sports picking up the intensity and increasing competition, there are plenty of career opportunities emerging with a potential to cross many boundaries in the near future.