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Baptiste Petit Testimonial, Sports Management

Baptiste Petit, a former MBA Sports Management student, looks back on his career and professional experience at Lacoste.

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Before joining MBA ESG, Baptiste began his studies in Business and Management at Audencia. This background allowed him to acquire varied skills in areas such as sales, negotiation, and marketing. And thanks to this experience, he was able to set foot into the professional world by doing two internships for the sports brand Kappa.

Read below what Baptiste has to say about his experience with MBA ESG.

“I always had a professional project to work on in the world of sport. After two professional experiences in this world, it strengthened my choice. It was then that it seemed relevant to me to move towards an MBA specializing in marketing and sport to access training that is professional, practical, and operational to develop my marketing and management skills while continuing to expand my network in the field of sport.

I then chose to integrate into MBA ESG because the training was well-ranked at the level of specialized training in sport. In addition, the school is located in Paris where the sports sector is highly developed with many major players in the market. In hindsight, what I really appreciated in the training was its professionalization. I worked on many projects such as emergency seminars, consistent with our training, whose format was closest to the reality of the world of work. I also enjoyed learning alongside quality, legitimate speakers in their fields of activity.

During my training at MBA ESG, I completed a one-year internship in the Lacoste brand’s French marketing department. It was an excellent opportunity for me to discover a new sector of activity. My various missions have met my expectations. I have personally evolved independently, with anticipation, and also professionally by developing and completing 360° skills in marketing, while gaining experience and maturity in project management.”

Learn more about our MBA Sports Management program.

This article was translated from French. To read the original article click here.

Study Trip to Padukone-Dravid Centre for Sports Excellence

The Padukone-Dravid Centre for Sports Excellence (CSE) is India’s finest integrated multi-sport complex, built to encourage sports at every level. CSE has partnered with academies and scientific and fitness partners to provide better facilities to athletes.

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The different academies present in CSE have different business models and all are very satisfactory in terms of standards and infrastructure. The primary objective of the Padukone-Dravid Centre for Sports Excellence is to make sports accessible to many and to bring rocketed change in the Indian sports market. One of its main objectives is to build up sports from the grassroots.

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Students of the MBA in Sports Management program learnt the different types of business models at such centres of excellence.

  • Renting model
  • Revenue share model
  • Corporate packages
  • Pay-to-play model

Students also understood why such facilities are the need of the hour. The centre aims to support competitive and recreational athletes, professional coaches, sports academies, and aspiring young talent excel in the sport of their choice. Such facilities strive to reach European sporting standards and encourage more people to take up sports.


There are different academies of the Padukone-Dravid Centre for Sports Excellence,

  • Prakash Padukone Badminton Academy
  • Prakash Padukone Sports Management
  • 6(Six) Cricket Academy
  • Dolphin Aquatics
  • Peter Burwash International Tennis Academy
  • Bangalore Youth Football League
  • Boca Juniors School of Football
  • Ray Malik School of Squash
  • Akanksha Singh Basketball

The CSE campus is a sprawling property with separate areas for Badminton, Swimming, Cricket, Tennis, Squash, Basketball, and Football.

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Through this visit, students learnt the different kinds of business models associated with different sports. They learnt how to make such venues profitable depending on the sports they offered. They discovered how to maintain world-class standards and what roles scientific approaches and medical partners play in such facilities. Finally, technical details in infrastructure and role of all the stakeholders and how it all works out in synergy were discussed.

MBA Sports Management Enters International SportBusiness Ranking

We are delighted to share the good news that our MBA in Sports Management course has entered the international ranking of Best Masters of the popular sports magazine, SportBusiness.

The rankings are as follows,

  • 40th in world ranking
  • 14th in European ranking
  • 2nd in all of France

This ranking is based on several criteria including the satisfaction of the alumni, the evolution of their salary, the integration rate, the pedagogy of the program, the professionalization of the students, globalization of the program, etc.

You can read the complete report here.

Our MBA in Sport Management is featured in 3 major rankings. The SportBusiness ranking completes our 2018 list. Our other rankings include,

  • 3rd in the Best Masters, MS, and MBA 2018 (Eduniversal ranking)
  • 16th in the international ranking Best Masters 2018 (Eduniversal ranking)

It is a tremendous recognition for our Sports Management MBA, which continues to develop in France and abroad (India, Lebanon, Guadeloupe, Senegal).

This article was translated from French. You can read the original article here.

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