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Baptiste Petit Testimonial, Sports Management

Baptiste Petit, a former MBA Sports Management student, looks back on his career and professional experience at Lacoste.

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Before joining MBA ESG, Baptiste began his studies in Business and Management at Audencia. This background allowed him to acquire varied skills in areas such as sales, negotiation, and marketing. And thanks to this experience, he was able to set foot into the professional world by doing two internships for the sports brand Kappa.

Read below what Baptiste has to say about his experience with MBA ESG.

“I always had a professional project to work on in the world of sport. After two professional experiences in this world, it strengthened my choice. It was then that it seemed relevant to me to move towards an MBA specializing in marketing and sport to access training that is professional, practical, and operational to develop my marketing and management skills while continuing to expand my network in the field of sport.

I then chose to integrate into MBA ESG because the training was well-ranked at the level of specialized training in sport. In addition, the school is located in Paris where the sports sector is highly developed with many major players in the market. In hindsight, what I really appreciated in the training was its professionalization. I worked on many projects such as emergency seminars, consistent with our training, whose format was closest to the reality of the world of work. I also enjoyed learning alongside quality, legitimate speakers in their fields of activity.

During my training at MBA ESG, I completed a one-year internship in the Lacoste brand’s French marketing department. It was an excellent opportunity for me to discover a new sector of activity. My various missions have met my expectations. I have personally evolved independently, with anticipation, and also professionally by developing and completing 360° skills in marketing, while gaining experience and maturity in project management.”

Learn more about our MBA Sports Management program.

This article was translated from French. To read the original article click here.

Study Trip to Padukone-Dravid Centre for Sports Excellence

The Padukone-Dravid Centre for Sports Excellence (CSE) is India’s finest integrated multi-sport complex, built to encourage sports at every level. CSE has partnered with academies and scientific and fitness partners to provide better facilities to athletes.

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The different academies present in CSE have different business models and all are very satisfactory in terms of standards and infrastructure. The primary objective of the Padukone-Dravid Centre for Sports Excellence is to make sports accessible to many and to bring rocketed change in the Indian sports market. One of its main objectives is to build up sports from the grassroots.

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Students of the MBA in Sports Management program learnt the different types of business models at such centres of excellence.

  • Renting model
  • Revenue share model
  • Corporate packages
  • Pay-to-play model

Students also understood why such facilities are the need of the hour. The centre aims to support competitive and recreational athletes, professional coaches, sports academies, and aspiring young talent excel in the sport of their choice. Such facilities strive to reach European sporting standards and encourage more people to take up sports.

 

There are different academies of the Padukone-Dravid Centre for Sports Excellence,

  • Prakash Padukone Badminton Academy
  • Prakash Padukone Sports Management
  • 6(Six) Cricket Academy
  • Dolphin Aquatics
  • Peter Burwash International Tennis Academy
  • Bangalore Youth Football League
  • Boca Juniors School of Football
  • Ray Malik School of Squash
  • Akanksha Singh Basketball

The CSE campus is a sprawling property with separate areas for Badminton, Swimming, Cricket, Tennis, Squash, Basketball, and Football.

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Through this visit, students learnt the different kinds of business models associated with different sports. They learnt how to make such venues profitable depending on the sports they offered. They discovered how to maintain world-class standards and what roles scientific approaches and medical partners play in such facilities. Finally, technical details in infrastructure and role of all the stakeholders and how it all works out in synergy were discussed.

Sports Event Management & Sports Diplomacy – Guest Lecture

The Sports Management and Diplomacy master class was held between April 01, 2019 and April 05, 2019.

Review

He (Mr. Julien Montel) was a really calm and organized speaker. He treated us like professionals first and students next. His meticulous research on the sports scene in India was impressive. We could really see the effort he’d put into his work.

His use of visual aids (mainly videos) to convey his points across helped us gain a good understanding of the subject. Having us observe interviews and videos to understand the concepts was quite unconventional. It was a fresh approach to learning and we enjoyed them immensely.

He treated us like professionals first and students next.

The most enjoyable part of his lectures was the comparison between the Indian sporting scenario and the ones in Europe and the Americas. His concrete knowledge and first-hand experience of the sporting scenario in Europe and the USA was immensely evident.

The discussions and assignments focused on sports were highly innovative and something that grabbed our attention.

Webinar

Mr. Montel also conducted a short webinar on the Benefits and Challenges of Organizing an International Sports Event for a Country. The webinar, attended by current and prospective students, provided an understanding of how diplomacy plays an impactful role in bridging the gap between nations through sport.

Key Takeaways

  • Equip learners with an understanding of the importance of sports and its social, economic, and political impact.
  • Highlight the power of sports as a means to bring people together around international competitions.
  • Understand how Sport has become a soft power for countries and how they use sports to boost their image and reputation.
  • Understand the general requirements in selecting a country for a major international event.
  • Assess the logistical and business challenges of the host country.

You can watch the webinar below.

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About Julien Montel

Mr. Julien Montel has over 14 years of experience as a key player in the sports industry. He has a proven track record in consulting, with more than 100 projects for sport institutions, public authorities, and companies. He currently serves as the President of JUM Consulting, which is dedicated to building sustainable and efficient models of sport at all levels and creating converging interests between sport stakeholders. He is also a visiting faculty for Sports Management and Diplomacy at MBA ESG, India.

 

Recruitment Drive: Decathlon

Students of our MBA Sports Management program attended a recruitment drive organized by sporting goods retailer, Decathlon. As a leading sports retailer, Decathlon designs its own products and is a well-known brand across the globe. Thus, it is one of the preferred employers for sports management graduates.

Students were vying for a regular/part-time position as Sports Leader at Decathlon’s new store in Koramangala, Bangalore. Prior to the recruitment process, all candidates were requested to bring their resumes and the interview sheet provided by Decathlon.

Selection Procedure

  • The process started with a warm-up session followed by a presentation, which provided valuable insights about the company as well as an overview of the role for which students were being recruited.
  • The second round was a physical test, which involved a beep test and team sport test.
  • The next round was Group Discussion.
  • Post the physical and group discussion rounds, selected candidates moved on to the personal interview round. This round saw two of our students getting qualified for the next round.
  • Lastly, students got into salary negotiations to confirm their selection for the role of Sports Leader at Decathlon.

Learning Outcomes

Decathlon looks for candidates who have a never-give-up attitude. Enthusiasm for sports is one of the key factors to becoming a part of the Decathlon team. Based on their project-based performance, employees can grow within the company and take up managerial and leadership positions.

The recruitment drive at Decathlon was an excellent opportunity for students to discover the company’s culture and business.

There are numerous career avenues in various sectors of sports management and the sports industry as a whole. As the number of retailers and manufacturers of sports goods and services increases, so will the demand for qualified graduates in these fields. And MBA ESG offers the ideal platform for sport enthusiasts to hone their passion and carve a rewarding career path in sports management.

Sports Management as a Lucrative Career Option | MBA ESG, India

Sports management is a billion-dollar industry. The world of athletics offers enormous career opportunities for the people who are passionate about sports. For the success of any sport, a team of professionals comprising sports managers, PR executives, trainers, facility managers, nutritionists, trainers, coaches etc. is required.

Well-known sports employers
  • Sports Network companies such as ESPN, Star, Fox Sports, and Sony
  • Athletic apparel companies such as Nike, Adidas, Puma, and Reebok
  • Top Advertising, Marketing, and Public Relations Firms

Depending on the position and experience in the industry, the potential earning might range from $30,000 to more than $100,000 annually with an annual growth rate of 5-9 percentage.

A highly competitive job market

Competition for jobs in the sports industry is fierce. Therefore, a specialization in Sport Management during higher education will certainly be an added advantage. Some of the specialized program options which are available in the market are as follows:

  • MBA in Sport Management
  • Master of Science in Sports Management
  • Master of Science in Sports Medicine
  • BA/MA in Sports Management
  • PG Diploma in Sports Business or Management
  • D. in sports management
  • Doctor of Philosophy (Ph.D.) in sports management
  • Doctor of Education (Ed.D. or D.Ed.) in sports management

Roadmap ahead

Sports is an exponentially growing domain globally. The industry performs well, even during tough economic times. As many new sports picking up the intensity and increasing competition, there are plenty of career opportunities emerging with a potential to cross many boundaries in the near future.

Career Prospects with an MBA in Sports Management | MBA ESG, India

The world of athletics comes up with business models and exciting careers for the people who are passionate about sports. Experts have stated that talent contributes to only 10-15% of your success, the remaining is your attitude and pressure-handling skills. These skills need to hone with some serious hard work, dedication, and sincerity. Some sports are played by individuals and some by teams, but both needs to be channelized and directed well to get the desired outputs, hence the need for a sports manager. Behind the scenes, there are several people who are involved in the development of an average player/team to a world-class player/team – broadcasters, PR executives, facility managers, nutritionists, trainers, coaches, and many more.

Education to pursue a career in sports management

An associate needs to lay a solid foundation by getting their bachelor’s degree. The competition for a job in the sports industry is fierce as results are the only way to quantify your efforts. A specialization during your Master’s will certainly be an added advantage in your quest for your dream career. The task and responsibilities of a sports manager would vary depending on the subfield they choose to specialize. You can choose any one of the following:

  • Master of Business Administration: This generalized management master’s degree will be helpful in your pursuit to gaining knowledge and become a master in your field. Concentrate your career with specializations in finance, sports business, marketing or sports management if it is available.
  • Master of Science in Sports Management: This degree would keep you industry-ready in all levels of management like recreational, interscholastic, juvenile, amateur, collegiate, and professional.
  • Master of Science in Sports Medicine: This degree would cover health areas for athletes like assessment, prevention, management, and rehabilitation and recovering from injuries.

Other courses which you can pursue are BA/MA in Sports Management, BBA in Sports Management, PG Diploma in Sports Business or Management, or even Ph.D. in sports management.

A Doctor of Philosophy (Ph.D.) in sports management would include study and research in areas like sociological or psychological areas of sports. A Doctor of Education (EdD or DEd) in sports management focuses on two main area: Sports medicine or Olympism.

Career paths in Sports Management

You can work in a plethora of fields related to sports management. Being a multi-million industry all over the world, you can gain phenomenal success in your career if you maintain passion and composure. Some of the roles which you can pursue in Sports Management are Athletics Director, Team Director, Business Operations, Sports Agents, Ticket Sales, Marketing Communication and Sports Managers, Head Coaches, Event Sports Managers and PR Managers.

Sports teams and leagues are among the obvious employers. Some of the other popular options include:

  • Sports Network Companies such as ESPN, Star, Fox Sports and Sony
  • Athletic apparel companies such as Nike, Adidas, Puma and Reebok
  • Advertising, Marketing and Public Relations Firms
Median Annual Salary & Growth of Sports Managers

Depending on the position and experience you have in the industry, you can potentially earn anywhere between $30,000 per year to more than $100,000 annually.

S.NoRoleMedian Annual SalaryGrowth Rate
1Coaches and Scouts$35,0006%
2Sports Agents/Managers$65,0009%
3Sports Marketing Manager$130,0005%
Future Outlook of the Industry

Since Sports is a growing domain globally and the demand and competitiveness is never going to end, you can expect it to do better than many other sectors, even during tough economic times. With many sports picking up the intensity and increasing competition, there are going to be plenty of openings and roles in this industry which poised to cross many boundaries in the near future.

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