Speaker: Mr. K Prakash, General Manager, Production and Quality Assurance
The industrial visit to Amrut Distilleries was organized by the Luxury Management department of MBA ESG to provide students insights about the making of luxury single malt. It was mainly intended to be an eye-opener about the distillery industry in India.
Amrut Distilleries has a distinguished legacy in India. The company was incorporated in 1948 and was the first single malt whisky to be made in India. The single-malt whisky is produced from barley which is procured from Rajasthan and peated barley procured from Scotland. Whiskies from Amrut have won an enviable number of awards that display its key role in the Indian Spirits industry.
Our speaker and guide for this invigorating session was Mr. K Prakash, the General Manager of Production and Quality Assurance. He has over 27 years of industrial experience (5 in pharmaceutical, and 22 in distillery). Mr. Prakash explained key concepts related to single malt and blended whiskies, their production, manufacturing, bottling to packaging, and their presence in Indian and foreign markets.
Students were presented the complete process of making the whisky – right from cleaning the barley to its packaging. They were shown how the spirits are fermented, the temperature at which fermentation takes place, the number of days required for fermentation, the distillation procedure, the maturity period, the bottling, and finally, the packaging of the whisky. The visit also showcased the company’s commitment to the environment. There is absolutely no wastage in the entire process. The leftover barley is sold for cattle feeding.
It was a productive visit that enlightened our MBA in Luxury Management students with valuable insights into the distillery and spirits industry.
KĀDU (pronounced kaa-du) is the first premium wine offering from the Karnataka winery of Sula Vineyards, India’s leading wine producer. The Kādu wines are the most significant launch for Sula in the past 10 years. Kādu, meaning “wild” in Kannada, is also India’s first ‘Wine for a Cause’ as well as India’s first ‘Wildlife Wine’ devoted to the cause of tiger conservation.
Gain a good understanding of different types of wines from around the world, their characteristics, and the wine-making process.
Participate in a wine tasting session. Discover how to taste wine and the different criteria used to rate wines.
Vineyard Visit: The guides explained in-detail about Viticulture and showed us around the vineyards. The vineyard is spread over four acres and produces high-quality grapes used in the production of wines such as Shiraz and Cabernet Sauvignon. It produces around 12,000 kg of grapes a year and produces around 8,000 litres of wine.
Wine Manufacturing Unit: The Wine Manufacturing Unit processes red, white, rose, and sparkling wines through different processes. Students understood the wine-making process in-depth.
Wine Tasting: Students were lined-up with wine glasses and served four types of in-house wines. They were directed to follow the four steps of wine tasting – Smell the aroma, Swirl the wine, Sip, and Swallow.
The visit helped students in understanding the process of wine-making and its supply chain. It also enlightened the students about the corporate culture of the wine industry. But overall, students will agree that the best part of the entire tour was the wine tasting.
Our MBA in Luxury Management program includes a number of such visits to industries that are associated with luxury. These visits are crucial to understanding how India stands in the luxury segment and what kind of careers students can expect in it.
A luxurious lifestyle is evolving every day as consumers are becoming more aware of brands that offer a delightful experience. Luxury is all about the recognition or social status an individual gets while describing an experience of a particular brand. Luxury brands are employing innovative campaigns that lift their brand to the next higher level. This has created enormous career opportunities in luxury brand management with top international luxury brands.
According to Confederation of Indian Industry, between 2015 and 2016, the luxury market in India grew from 14.7 billion dollars to 18.6 billion dollars at a growth rate of 25% year-on-year. The industry is witnessing a promising growth. Therefore, it is worth choosing luxury management as a career option in the coming days.
Luxury brands have been exploring new markets beyond their traditional boundaries. It has created a huge demand for such products and services such as jewelry, gadgets, exquisite holiday destinations, big fat weddings, events, hotels etc.
Career and Lifestyle
Undergraduate/Post-graduate programs specializing in luxury management can lead to highly rewarding careers in this domain. Professionals are required to possess good communication skills, an eye for detail and ability to make informed decisions. Students from this industry sector can land in positions such as a brand manager in fashion brand, marketing, PR in textiles or accessories industries and other profiles.
Luxury brand management professionals avail lucrative opportunities in the countries such as France, Italy, the UK and the U.S. They are offered extremely competitive family healthcare packages, retirement plans, work-life balance, temporary foreign assignments, leisure activities, generous maternity leave, sick leave, vacation pay policies and a lot more.