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Luxury Management Museum Visit: National Gallery of Modern Art


Visit Overview

LOCATION: National Gallery of Modern Art

DATE: February 14, 2020

FACULTY: Mr. Karim Bouhajeb


The National Gallery of Modern Art, Bengaluru was set up in the premises of the Manikyavelu Mansion at 49, Palace Road, Bangalore and opened to the public on February 18, 2009. Spread over an area of 3.5 acres, the glorious heritage building was transformed from a residence into an Art Gallery, with a display space of 1551 square metres to which a new gallery block, with a display space of 1260 square metres, was added. The architecture of the additional block was designed in a way that it merges with the style and ambience of the Manikyavelu Mansion, at the same time fulfilling the requirements of a modern museum.

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Objective of the Trip

  • A tour of the collection of art at NGMA
  • Learn more about the rich heritage of Indian art culture


Key Takeaways

  • The collection at NGMA mainly comprises of paintings, sculptures, graphic prints, and examples of early photography in India, which showcase the historical development of modern art in India.
  • The display includes Indian miniatures, colonial artists, Bengal School, and post-independence artists that led to the birth of modern and post-modern art.
  • Works of art for the NGMA were obtained through purchase, permanent loans, and gifts.

The NGMA had also acquired, from various sources by way of purchases and gifts, works of various European and Far Eastern artists. There are, in the collection, many works by European artists who visited India in the 18th– and 19th-centuries, portraits, and exotic Indian scenes. A few notable artists among them include Tilly Kettle, William Hodges, Thomas Daniell, and Emily Eden.

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The National Gallery of Modern Art houses some of India’s richest heritage within its palatial walls. The visit helped our MBA in Luxury Management students in gaining an in-depth understanding of Indian art and artists such as Rabindranath Tagore, Jamini Roy, and Abanindranath Tagore. It also helped them realize India’s progress in the Arts through the ages.

Luxury Management Industrial Visit: Titan Watches

Visit Overview

COMPANY NAME: Titan Company (Tata Group)
DATE: January 18, 2020
TIME: 10.00 a.m. to 01.00 p.m.
SPEAKER: Mr. Salvem (HR Department), General Manager, Production and Quality Assurance
CO-ORDINATOR: Dr. Prathima Murali

The industrial visit to Titan was organized by the Luxury Management department of MBA ESG to provide students an inside look at the making of luxury and premium watches along with other umbrella brands by Titan Watches. It was also intended to provide insights into the watch industry in India.

Titan Watches was started in 1984 as a joint venture between Tata Group and the Tamil Nadu Industrial Development Corporation. The company brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. Today, Titan stands as the 5th largest integrated brand watch manufacturer in the world.

The Titan Belief

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The Visit

Mr. Salvem from Titan, our speaker for the visit, explained key concepts related to the watch-making process. Students learnt,

  • How case pressing is done
  • How cases are trimmed into different designs
  • The materials used for watch-making based on the price range
  • Polishing, via diamond cutting and shaping
  • Production elements
  • Manufacturing of the tiniest parts of the watch
  • Packaging and the company’s presence in Indian markets

Students discovered what characteristics classify a watch as luxury, mid-range, and mass market.

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Students were taken through the complete manufacturing life-cycle of a watch.

  1. Case-Making and Cutting: This process involves the shaping and sizing of dials of different materials including brass, copper, and platinum.

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2.Manufacturing of Different Parts: Every single part, even the tiniest of parts, which could only be seen through a microscope, were manufactured in the factory itself.

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3.Shaping of the Dial: A separate department does the shaping of dials.

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4.Assembling and Testing of Parts: Their assembly warehouse is spread over an area of 40,000 sqft. Mr. Salvem explained that women were mostly assigned the task of assembly as they are considered to be more patient.

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5.Quality check: Titan provides the highest quality watches due to a rigorous quality-checking process. State-of-the-art machines such as CMM, Videograph Measuring Machine, Form Tester, Roughness tester, Height Master, etc. are used for this purpose. As such, this area was restricted to visitors.

The Watch industry is intricate and complex, just like its creations. It was quite a productive outing for our students, who also thoroughly enjoyed the visit.

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