The Sports Marketing guest lecture was headed by Mr. Quentin Bravet, Associate Director at SEVEN, between July 15 and July 19, 2019.
Sports marketing is one of the most important facets of Sports Management. It helps in the promotion of sports teams and events as well as enables the advertising of products and services associated with them. Mr. Bravet, our visiting faculty, touched upon these topics through case studies, presentations, and his very own experiences in the industry.
The guest lecture was quite informative. Mr. Bravet did not stick to the syllabus, as what traditionally happens, and used a more hands-on approach. His session was immensely interactive as he used his real-life experiences to better explain sports marketing.
The best part of the session were the numerous case studies, presentations, and assignments. Besides being thought-provoking, they were also fun to do.
Unconventionally for a teacher, Mr. Bravet treated the students like professionals. This reiterates MBA ESG’s motto of creating professionals for the industry, not just graduates.
Students also experienced how to receive as well as provide constructive criticism of their work. Mr. Bravat was enthusiastic about helping them with their queries.
The session made it evident that a lot of research and work had gone into bringing it to the students in a manner they understood and could imbibe. The session provided more clarity about the path the students would like to pursue in the industry.