Good news for the Sports Management MBAs, who will welcome, from the start of 2019, a new sponsor.
It is Axel Carrée, who occupies, in parallel with his role within ESG MBA, the position of Director of Sports Marketing for Lacoste since 2017. He holds a master’s degree in management and business administration from the University Paris II Panthéon Assas and a DESS in sports management from the University of Caen.
Axel Carrée began his career in 1996 as the head of sponsorship at Nestlé Waters France. In 2000, at Nestlé Waters MT, he became responsible for international sponsorship operations, before taking up responsibilities for internal and external events in 2006. He arrived in 2013 at Lacoste, as the Brand Events Director, before being appointed, four years later, as the Director of Sports Marketing.
He will be a real asset for our MBA Sports Management students who will be able to interact with their new sponsor on the stakes and evolutions of business in the sports sector.
Learn more about MBA Sports Management.
This article was translated from French. You can read the original article here.