The Sport Management master classes were conducted by Mr. Benjamin Sorge, Head, Sport Management, MBA ESG, India. Review What was the best part of the sessions conducted? Emergency seminars and knowledge sharing about the subject. The projects helped understand the practical aspects of sports management. What was the most enjoyable part of … Continue reading “Student Review – Sport Management”
06/5/19 5:31 AM
The Sport Management and Sport Diplomacy master classes were conducted by Mr. Roland Louvet. Diplomacy helps bridge gaps between nations through sports. The Olympics is the best example of sport bringing nations, even those that are politically distant, together. Diplomacy in Sports is an integral part of the curriculum at MBA ESG. The master classes … Continue reading “Student Review – Sport Management and Sport Diplomacy”
05/31/19 4:50 AM
The Sports Management and Diplomacy master class was held between April 01, 2019 and April 05, 2019. Review He (Mr. Julien Montel) was a really calm and organized speaker. He treated us like professionals first and students next. His meticulous research on the sports scene in India was impressive. We could really see the effort … Continue reading “Sports Event Management & Sports Diplomacy – Guest Lecture”
04/25/19 9:41 AM
The Luxury Retailing Management master classes were held between April 01, 2019 and April 05, 2019. Review The retail management elective was really commendable. Mrs. Virginie Desse was quite knowledgeable about what she was teaching. She was well-prepared to deliver the best. As a person, she was really down to earth. She has her … Continue reading “Luxury Retailing Management – Guest Lecture”
04/25/19 7:19 AM
The Sports Merchandising and Licensing master class was held between March 04, 2019 and March 08, 2019. Review What first awed us was the fact that he [Mr. Christophe Rousseau] has worked for some of the biggest companies in the world and yet was able to break things down and help us understand the … Continue reading “Sports Merchandising and Licensing – Guest Lecture”
04/23/19 9:12 AM
We are delighted to announce that three of our Sport Management students, Anwar Sayeed, Jasdeep Chhabra, and Bharat Narsinghani, have secured internships with Double PASS, a football consultancy agency in Bangalore, India. The students impressed the interviewers with their diverse portfolios and were on-boarded immediately after their interview. Their internships commence from March 01, 2019. … Continue reading “Sport Management Internship with Double PASS | MBA-ESG, India”
03/5/19 3:49 AM
OBJECTIVE To understand Marketing in Sports. TAKEAWAYS The insightful lecture touched upon the following topics. Strategy and competition position Brand management Price and distribution channels Tools used in marketing Customer lifetime value and Customer Relationship Management, ROI, web applications, and sales campaigns Marketing product and sports marketing Customer service, customer product/service, research, product development, pricing, … Continue reading “Marketing in Sports – Guest Lecture by Mr. Ravi Kumar”
02/25/19 6:43 AM
OBJECTIVE To understand Sports law and how it is applied in the real world of the sports industry. TAKEAWAYS The world of sports is not above the law. It does have its rules and regulations, both on and off the field that is to be followed industriously. Law is essential from every point of view … Continue reading “Sports Law and Its Application in the Sports Industry – Guest Lecture”
02/18/19 6:26 AM
OBJECTIVE To understand the dynamics of sports and sports business in the last two decades. TAKEAWAYS Mr. Mohit Raina provided a number of insights into the sports business and how it has changed to become more beneficial for sports consumers. In the discussion, he took students through the various changes taking place in the media … Continue reading “The Dynamics of Sports and Sports Business – Guest Lecture by Mr. Mohit Raina And Mr. KNS Murthy”
01/28/19 7:24 AM
OBJECTIVE To understand several untouched constituents of the Indian sports industry which are not symbiotic with the Indian sports ecosystem and opportunities or entrepreneurship in the sports industry. KEY TAKEAWAYS Mr. Richu Paul provided the following insights during his lecture. Take up more individual projects to gain experience in the industry. Apply different tactics than … Continue reading “The Indian Sports Ecosystem – Guest Lecture by Mr. Richu Paul”
11/29/18 4:19 AM
