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Category: Events

Sports Marketing Guest Lecture – Quentin Bravet

Sports Marketing Guest Lecture – Quentin Bravet

The Sports Marketing guest lecture was headed by Mr. Quentin Bravet, Associate Director at SEVEN, between July 15 and July 19, 2019. Sports marketing is one of the most important facets of Sports Management. It helps in the promotion of sports teams and events as well as enables the advertising of products and services associated … Continue reading “Sports Marketing Guest Lecture – Quentin Bravet”

Sports Marketing Guest Lecture – Quentin Bravet

Sport Management Study Trip to Paris – Week Two

Sport Management Study Trip to Paris – Week Two

An overview of week two of the Paris trip of our MBA in Sport Management program. MONDAY La Camillienne Agenda – To understand grassroots development in local arenas and how young kids are nurtured through sports. The visit helped us understand how young kids from different backgrounds of society are enrolled in different sports facilities. … Continue reading “Sport Management Study Trip to Paris – Week Two”

Sport Management Study Trip to Paris – Week Two

Sport Management Study Trip to Paris – Week One

Sport Management Study Trip to Paris – Week One

The Paris study trip is an integral part of the MBA in Sport Management program at MBA ESG, Bangalore. The trip enables students to immerse themselves into the culture and business of France. The main idea behind the trip is to transform students into professionals who are able to work with businesses at a global … Continue reading “Sport Management Study Trip to Paris – Week One”

Sport Management Study Trip to Paris – Week One

Student Review – Sport Management

Student Review – Sport Management

The Sport Management master classes were conducted by Mr. Benjamin Sorge, Head, Sport Management, MBA ESG, India.   Review   What was the best part of the sessions conducted? Emergency seminars and knowledge sharing about the subject. The projects helped understand the practical aspects of sports management.   What was the most enjoyable part of … Continue reading “Student Review – Sport Management”

Student Review – Sport Management

Student Review – Sport Management and Sport Diplomacy

Student Review – Sport Management and Sport Diplomacy

The Sport Management and Sport Diplomacy master classes were conducted by Mr. Roland Louvet. Diplomacy helps bridge gaps between nations through sports. The Olympics is the best example of sport bringing nations, even those that are politically distant, together. Diplomacy in Sports is an integral part of the curriculum at MBA ESG. The master classes … Continue reading “Student Review – Sport Management and Sport Diplomacy”

Student Review – Sport Management and Sport Diplomacy

Sports Event Management & Sports Diplomacy – Guest Lecture

Sports Event Management & Sports Diplomacy – Guest Lecture

The Sports Management and Diplomacy master class was held between April 01, 2019 and April 05, 2019. Review He (Mr. Julien Montel) was a really calm and organized speaker. He treated us like professionals first and students next. His meticulous research on the sports scene in India was impressive. We could really see the effort … Continue reading “Sports Event Management & Sports Diplomacy – Guest Lecture”

Sports Event Management & Sports Diplomacy – Guest Lecture

Luxury Retailing Management – Guest Lecture

Luxury Retailing Management – Guest Lecture

  The Luxury Retailing Management master classes were held between April 01, 2019 and April 05, 2019. Review The retail management elective was really commendable. Mrs. Virginie Desse was quite knowledgeable about what she was teaching. She was well-prepared to deliver the best. As a person, she was really down to earth. She has her … Continue reading “Luxury Retailing Management – Guest Lecture”

Luxury Retailing Management – Guest Lecture

Sports Merchandising and Licensing – Guest Lecture

Sports Merchandising and Licensing – Guest Lecture

  The Sports Merchandising and Licensing master class was held between March 04, 2019 and March 08, 2019. Review What first awed us was the fact that he [Mr. Christophe Rousseau] has worked for some of the biggest companies in the world and yet was able to break things down and help us understand the … Continue reading “Sports Merchandising and Licensing – Guest Lecture”

Sports Merchandising and Licensing – Guest Lecture

Sport Management Internship with Double PASS | MBA-ESG, India

Sport Management Internship with Double PASS | MBA-ESG, India

We are delighted to announce that three of our Sport Management students, Anwar Sayeed, Jasdeep Chhabra, and Bharat Narsinghani, have secured internships with Double PASS, a football consultancy agency in Bangalore, India. The students impressed the interviewers with their diverse portfolios and were on-boarded immediately after their interview. Their internships commence from March 01, 2019. … Continue reading “Sport Management Internship with Double PASS | MBA-ESG, India”

Sport Management Internship with Double PASS | MBA-ESG, India

Marketing in Sports – Guest Lecture by Mr. Ravi Kumar

Marketing in Sports – Guest Lecture by Mr. Ravi Kumar

OBJECTIVE To understand Marketing in Sports. TAKEAWAYS The insightful lecture touched upon the following topics. Strategy and competition position Brand management Price and distribution channels Tools used in marketing Customer lifetime value and Customer Relationship Management, ROI, web applications, and sales campaigns Marketing product and sports marketing Customer service, customer product/service, research, product development, pricing, … Continue reading “Marketing in Sports – Guest Lecture by Mr. Ravi Kumar”

Marketing in Sports – Guest Lecture by Mr. Ravi Kumar
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