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Amrut Distilleries Industrial Visit | Luxury Management

Date of Visit: September 27, 2019

Speaker: Mr. K Prakash, General Manager, Production and Quality Assurance

The industrial visit to Amrut Distilleries was organized by the Luxury Management department of MBA ESG to provide students insights about the making of luxury single malt. It was mainly intended to be an eye-opener about the distillery industry in India.

Amrut Distilleries has a distinguished legacy in India. The company was incorporated in 1948 and was the first single malt whisky to be made in India. The single-malt whisky is produced from barley which is procured from Rajasthan and peated barley procured from Scotland. Whiskies from Amrut have won an enviable number of awards that display its key role in the Indian Spirits industry.

Our speaker and guide for this invigorating session was Mr. K Prakash, the General Manager of Production and Quality Assurance. He has over 27 years of industrial experience (5 in pharmaceutical, and 22 in distillery). Mr. Prakash explained key concepts related to single malt and blended whiskies, their production, manufacturing, bottling to packaging, and their presence in Indian and foreign markets.

 

 

Students were presented the complete process of making the whisky – right from cleaning the barley to its packaging. They were shown how the spirits are fermented, the temperature at which fermentation takes place, the number of days required for fermentation, the distillation procedure, the maturity period, the bottling, and finally, the packaging of the whisky. The visit also showcased the company’s commitment to the environment. There is absolutely no wastage in the entire process. The leftover barley is sold for cattle feeding.

It was a productive visit that enlightened our MBA in Luxury Management students with valuable insights into the distillery and spirits industry.

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