BBA, or Bachelor’s in Business Administration, is typically a 3-year undergraduate program where students learn the basics of business management and administration. A BBA in Business Analytics equips students with the necessary knowledge to improve their business-making decisions and perform better.
Business Analytics combines both worlds of Business Acumen and Data Analytics. A BBA Business Analytics course will help a student identify and analyze data to find patterns. They could then develop strategies and find solutions to various business problems that may arise.
What is BBA Business Analytics?
A BBA in Business Analytics is an undergraduate course for three years, where students learn about the ropes of business management with respect to data analytics and their ability to identify and analyze data patterns to develop strategies. Students learn the use Analytics in this course with an aim to solve business-related problems.
In this general 3-year 6-semester course, students learn many things from both the business and analytics world. They learn how to use software to analyze and visualize data, inculcate the required skills to strategize, drive decision-making processes, and conduct regular operations.
Why Study BBA Business Analytics?
A BBA in Business Analytics course can be an important stepping stone in a student’s career who wants to build his/her life in the corporate world driven by data. They can follow it up with an MBA in this course before landing specialized jobs in the market.
This usual 3-year course will teach them important skills that are highly prized and in demand in today’s job market. Here are some of those qualities listed below:
- They will learn to drive the decision-making process in any business place with the aid of data analytics. As the world is shifting more toward data-driven or data-enabled solutions, BBA Business Analytics graduates will have the succinct knowledge about it to impact any business environment.
- A BBA Business Analytics graduate has a great career ahead of him due to the great salary potential in this field of work. From freshers to experienced, the salary ranges between INR 8-20 LPA for employees in India in this field. With the rising demand for data, Business Analytics professionals are becoming very sought-after, further creating opportunities for lucrative salary options.
- Once someone pursues a BBA in Business Analytics, job doors open up for them in a wide range of industries. Since almost all sectors are too keen on using data-driven methods to conduct their operations, they also need proficient professionals to do the same. From finance, marketing, healthcare, technology, space science, sports, and entertainment, Business Analytics professionals can always find a job anywhere.
- Business Analytics graduates are well-versed in analyzing data and predicting a pattern out of it. They then use it for business purposes of an organization. Their skills could also be used to solve bigger world problems like poverty, climate change healthcare, and education. Business Analytics professionals can use data analysis to predict patterns of climate change or study the rate of the poverty line in an area or the increasing/declining health of a place, etc., to try and come up with strategies to solve them.
BBA in Business Analytics Admission 2025
The BBA Business Analytics program is usually a 3-year undergraduate course, which comprises various subjects across 6 semesters.
The entire BBA in Business Analytics Syllabus is divided into Core subjects and Specializations. The Academic session begins in July-August every year (2025 – 2027) and the application for Admission starts from September onwards.
What is the Eligibility Criteria of BBA in Business Analytics?
To be eligible to pursue a BBA Business Analytics course from any reputed college or institution, a student must pass Class 12 with 50% overall marks or above.
You must also have Mathematics as a mandatory subject to pursue a BBA in Business Analytics from some Universities. For others, it is a desirable option.
BBA in Business Analytics Entrance Exam 2025
The CUET (Central University Entrance Test) is an India-level exam conducted by the National Testing Agency to admit students in undergraduate courses like BBA.
Other entrance-level exams for BBA are SET, IPMAT, IPM Aptitude Test, NMIMS NPAT, etc. All the Universities like Alliance University in association with MBA ESG, also conduct their individual test incase, a student has not taken any of the above.
How to Choose a Good College?
When pursuing a BBA in Business Analytics course, it is very important to choose the right college. Since you will be spending 3 years in that college, your future depends on the quality of education and the right curriculum your college provides.
Therefore, here are some of the important factors to consider before pursuing a BBA Business Analytics degree from a college:
- Curriculum – What are the BBA Business Analytics subjects taught in the college and do they match with whatever you want to do?
- Faculty – What is the overall experience of the average group of faculty members in the college? Are they industry-inclined and do they have good repute?
- Infrastructure – It becomes a pivotal part of choosing the right college since you can only learn enough with theoretical knowledge and one has to do practically to get real-life experience.
- Placement Records – Placement Records are often listed on the company website, and it is one of the first things to check out about any college. However, agreegrate websites like Career360 and Niche also provide authentic information about the placement records of different colleges.
- Alumni – The network of alumni will give you a very clear idea about the experience inside a college. Connecting with them and discussing about the college you are about to be admitted to will give you a fair idea about the college.
- Fee – The college fee is an obvious must to consider before taking admission. Only if the fee is within the affordable range of a student, will he/she consider taking admission there.
Other factors like Global Exposure, Extracurricular activities, and Internship opportunities also play a role in choosing a good college.
What is the Syllabus of BBA Business Analytics?
The BBA in Business Analytics syllabus across 6 semesters can be divided into its core subjects and specializations. Here they are:
- Core Courses – Economics, Finance, Marketing, Human Resource Management, Principles Management.
- Specializations – Data Analysis, Mathematics and Statistics, Specialized Analytics, Mathematics for Business, Economics for Decision Making.
The Business Analytics subjects may vary from one institution to another.
BBA Business Analytics Colleges in India
Several colleges in India offer a course in BBA Business Analytics. Here are a few of the best colleges that provide that course:
- Christ University, Bengaluru
- MBA ESG in association with Alliance University , Bengaluru
- MIT-WPU, Pune
- Galgotias University, Uttar Pradesh
- Amity University
- Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
- Lovely Professional University (LPU), Jalandhar
List of BBA Business Analytics Jobs
After completing a BBA in Business Analytics course, there are several job options that one can pursue. Here is a list of some of the job designations that will be suitable for you:
- Business Analyst
- Data Analyst
- Data Scientist
- Business Intelligence Analyst
- Financial Analyst
- Marketing Analytics Manager
- Consultant
- Statistician
- Big Data Analytics Architect
- Big Data Engineer
- Fraud Analyst
- Analytics Associate
- Metrics and Analytics Specialist
- Database Administrator
- Programmer Analyst
- Computer Systems Analyst
A course in BBA Business Analytics in India largely strengthens an individual’s skills in business operations, analytics, communication, project management, business statistics, and data management skills.
What is the Scope of BBA Business Analytics?
In India, the BBA Business Analytics scope is large and widening. Those pursuing Business Analytics deal heavily with data, data analysis, data management, and data-driven decision-making in their day-to-day professional life. Although the problems that require solving arise out of business issues, data analytics helps them form solution strategies. Due to the increasing need and dependence of every sector on data to make important decisions, Business Analytics graduates are high in demand in every known field.
Here are some of the various sectors where a BBA Business Analyst can build a career:
- Finance
- Marketing
- Supply Chain Management
- Healthcare
- E-Commerce
- Banking
- Sports
- Entertainment
- Consulting
- Technology
- Space Science
BBA in Business Analytics – Top Recruiters
Some of the best recruitment companies for a BBA in Business Analytics are as follows:
- KPMG
- Tata Consultancy Services (TCS)
- Wipro
- Deloitte
- Amazon
- ICICI Bank
- Infosys
- Microsoft
- Reliance Industries Limited
Companies hire professionals for a variety of roles including Business Analyst, Supply Chain Analyst, Data Analyst, Operations Analyst, and Consultant.
Frequently Asked Questions
1. What is BBA in Business Analytics?
Ans: A BBA Business Analytics program is a 3-year undergraduate course in most places, that teaches students about business intelligence and data analytics. Throughout 6 semesters, students learn the use of data to make business decisions and improve performance.
2. Which is better: BBA or BBA in Business Analytics?
A BBA in Business Analytics is considered an overall better course to pursue than just a BBA since it allows you to learn more specialized courses that develop important skills required for industry standards.
3. Who can do BBA Business Analytics?
Any student who passed Class 12 with a minimum of 50% marks or above can pursue a BBA Business Analytics course from any reputed college. Mathematics as a subject in high school is preferred by some Universities for program selection
4. Is it Expensive to Pursue Business Analytics in India?
No. Pursuing a BBA in Business Analytics isn’t generally considered expensive, given the general fee structure of all other BBA and MBA programs. Moreover, fee structure may vary depending on the quality and reputation of any college. It generally ranges between INR 4-14 LPA.
5. Can I pursue an MBA or PGDM in business analytics after completing my BBA?
Yes, you can pursue an MBA or PGDM in Business Analytics after completing a BBA in the same course.
6. What is the Average Salary of a BBA Business Analytics Graduate?
While different companies pay differently depending upon employees’ experience and designation, an average pay ranges from INR 4 – 12 LPA
7. Is it worth doing BBA in Business Analytics?
Yes. It is worth doing a BBA Business Analytics course since it opens up a lot of career options and prospects for an individual. They can either start working on the choice of their sector, since almost all sectors have a high demand for Business Analysts, or, they can pursue an MBA in Business Analyst and further enhance their skills, possibly from the college MBA ESG, Bengaluru.