A BBA, or Bachelor of Business Administration, is typically a three-year undergraduate program where students learn the fundamentals of business management and administration. A BBA in Marketing equips students with the necessary knowledge about the Marketing industry. It teaches them the tactics, knowledge, and business acumen required to improve their decision-making skills and performance.
Marketing is the process by which a company creates, communicates, and delivers products and services to its clients or customers. A Marketing team includes a sales department, content creation, graphic designers, editors, and a management position. A BBA in Marketing course will help students plan, organize, and administer about how to improve a product’s sales in the market, albeit at a grassroots level. They can always further pursue an MBA to strengthen their knowledge and learn more industry-oriented skills.
BBA Marketing: Course Highlights
| SL NO. | Feature | Details |
| 1 | Course Name | Bachelor of Business Administration (BBA) in Marketing |
| 2 | Duration | 3 years (6 semesters) |
| 3 | Eligibility | To pass High School (Class 12) with a minimum of 50% aggregate marks across academics. |
| 4 | Admission Process | Each BBA/MBA college has its entrance exams. Some common BBA entrance exams are CUET, IPMAT, AIMA UGAT, etc. |
| 5 | Core Subjects | Principles of Marketing, Consumer Behaviour, Marketing Management, Business Communications, Business Analytics, etc. |
| 6 | Elective Subjects | Digital Marketing, Retail Marketing, Brand Management, International Marketing |
| 7 | Internships | Usually after the second year during the Summer break or during the final year. |
| 8 | Skill Development | Communication, Strategic Thinking, Data Analysis, Sales Techniques |
| 9 | Popular Career Options | Marketing Manager, Brand Manager, Product Manager, Marketing Executive, Sales Manager, Digital Marketing Analyst |
| 10 | Average Starting Salary | INR 3 LPA to INR 6 LPA (subject to change depending upon college, education, company, job role, and location) |
| 11 | Popular Higher Study Option | Master of Business Administration (MBA) in Marketing |
Why Study BBA in Marketing?
Marketing is a sector that is important in almost all industries in all corporate fields of the world. It is an important tool every company utilizes to enhance the sales of their product or promotion of their services. It establishes a chain of activities performed by a dedicated team or group geared towards improving the product sales or services.
Marketing is the department that keeps a company afloat and allows it to grow. Essential marketing techniques also bring cash flow into the organization; it is important to expand it into the market. Therefore, with its critical importance in the corporate culture, a course in Marketing is of tremendous benefit to anyone looking to make a career in this field. A BBA in Marketing will kickstart an individual’s career in this regard. Here are some pointers as to why one should study BBA in Marketing:
1. Diverse Roles
From a Brand Manager to a Market Research Analyst to a Social Media Manager to an Advertising Executive to a Content Manager, a BBA in Marketing course can open up several doors of opportunities for you.
2. High Demand
Marketing Roles are always in demand in every industry and almost in every company. That’s because companies are always looking to grow and expand their units beyond the known horizon. A strategic hiring of marketing officials and growing the marketing department will reap heavy rewards for the company. Those who can navigate the complexities of social media, digital marketing, and data analysis are always in demand.
3. Lucrative Salary
Marketers are always hired at a more-than-decent salary. Given that the competitive edge between companies to hire better marketers is always there, salaries are seldom low for anyone. Moreover, there is a huge scope of growth in marketing.
4. Communication Skills
Marketing compels you to improve your communication skills and your interpersonal skills, including your ability to convey your messages clearly and precisely. With this skill, they target the audiences and build relationships with clients and partners. This fosters important business decisions.
5. Leadership and Management Skills
A Marketer or Marketing Manager will often have to lead a large team of sales managers, content managers, graphic designers, analysts, etc. He/she will be in charge of the whole team. Therefore, leadership and management skills are of utmost importance to this job, and these skills are imparted or developed over time.
6. Creativity
Marketers often come up with creative and innovative ways to market their products. The creative quotient of their mind is, therefore, always open.
7. Networking
BBA programs in Marketing or otherwise often allow like-minded people to meet and build a strong partnership. Networking becomes a key component of any BBA program.
8. Industry Exposure
Pursuing a BBA course in Marketing will expose you to industry standards while learning. Internships, Industry visits, seminars, and other opportunities will also allow you to inhale all the norms of the industry beforehand.
BBA in Marketing Course – Admission Process
The BBA in Marketing is usually a 3-year undergraduate program, where students learn across core subjects and specializations. The academic season begins every year from June onwards. The admissions generally start in October.
To be eligible for a BBA in Marketing course, a student must pass Class 12 with a minimum of 50% marks across all subjects.
Once the admission rounds start, he/she can then submit the application form by filling in all the required details. After that, there will be an entrance test. Once the result of the entrance exam is announced, the student can complete the registration process by submitting the remaining documents and necessary fee payment.
Finally, they can start their 3-year, 6-semester journey in the BBA Marketing program.
BBA in Marketing Course – Eligibility Criteria
To be eligible for a BBA in Marketing, a student needs to pass his/her Class 12 with an aggregate of 50% or more marks across academics. Students from any background, i.e., science, commerce, or arts, can pursue this course in their college.
What is the Average Fees for BBA in Marketing?
The fees to study a BBA course in Marketing from any reputable college is usually somewhere between INR 2.5 LPA to INR 4 LPA. per year. Although the fees might vary depending upon a multitude of factors – college, location of the college, infrastructure, etc.
BBA in Marketing Course Entrance Exams
CUET-UG (Common University Entrance Test-Undergraduate), UGAT (Under Graduate Aptitude Test), IPMAT (a national level entrance test for a 5-year integrated program in IIM Indore), and NPAT (National Test for Programs After Twelfth) conducted by NMIMS for their BBA programs, are some of the common entrance tests for a BBA in Marketing course.
The MBA ESG has its entrance exam, which is followed by an interview .
What is the Syllabus for BBA in Marketing?
Although the syllabus of BBA in Marketing varies from one institute to another, here is a general overview of the subjects broadly taught during the course. It is typically divided into ‘Core’ and ‘Marketing-specific’ subjects:
Core Subjects: Principles of Management, Business Accounting, Financial Accounting, Business Statistics, Research Methodology, Human Resource Management, Organizational Behaviour, Strategic Management, Cost Accounting, etc.
Marketing-based Subjects: Marketing Management, Consumer Behaviour, Sales & Distribution Management, Digital Marketing, E-Commerce, Social Media Marketing, Advertising & Brand Management, Marketing Research, etc.
Best BBA in Marketing Colleges in India
In no particular order, here are some of the best colleges in India with a BBA course in Marketing:
- Christ University
- MBA ESG, Pune and Bengaluru
- NMIMS
- Presidency
- Amity University
- Manipal University
- SP Jain
- Symbiosis International University
BBA Marketing: Popular Job Profiles with Salary
After studying BBA in Marketing, a student can opt for a job from a wide range of options. Here are some of the best job options with the average salary in those jobs:
- Marketing Executive – INR 3.5 LPA
- Digital Marketing Specialist – INR 3.5 LPA
- Brand Executive – INR 3.5 LPA
- Marketing Executive – INR 3 LPA
- Market Research Analyst – INR 5 LPA
- Content Marketing Executive – INR 5 LPA
- Social Media Executive – INR 5.5 LPA
- Brand Executive – INR 5.5 LPA
BBA Marketing Top Recruiters in India
Here are some of the top recruiters for BBA in Marketing in India:
- Amazon
- Flipkart
- ITC
- Marico
- P&G
- Loreal
- Reliance
BBA Marketing: Future Scope
The future in Marketing looks bright and prosperous. A BBA graduate in Marketing can opt to choose a job from a multitude of options. The career options and scope for a BBA Marketing graduate are extremely high. It opens the door to career paths such as Marketing Manager, Digital Marketing Specialist, Brand Manager, Sales Executive, etc. From FMCG to Retail to Advertising and Technology, a BBA graduate who pursued Marketing will never be at a crossroads for jobs.
Frequently Asked Questions (FAQs)
1. What is BBA Marketing Management?
A BBA in Marketing Management is a bachelor’s degree program that focuses on the principles and practices of marketing. It includes market research, consumer behavior, product development, pricing, promotion, and distribution, among others.
2. Is a BBA Marketing Worth it?
Yes, given its wide scope and varied career opportunities that are in multitudes, a BBA in Marketing is worth pursuing.
3. Why choose MBA ESG college for a BBA Course?
MBA ESG currently ranks among the Top 20 business schools in Europe and the top 4 in Paris. With over 35 years of legacy, MBA ESG has partnered with Alliance University, Bengaluru, for its BBA and MBA programs. Studying here will earn students both a degree from Alliance University and a certification from MBA ESG, Paris.
Moreover, MBA ESG highlights practical learning, global exposure, and industry insights as part of its 3-year course here. The faculty too is comprised of industry experts, teachers, and researchers. This portfolio model allows MBA ESG students to immerse themselves into the industry seamlessly.
4. What are the eligibility criteria for admission to BBA Marketing?
You need to pass Class 12 with a minimum of 50% aggregate marks across academics.
5. Can I do higher education after completing BBA Marketing?
Yes, you can pursue an MBA post-completion of a BBA in Marketing. You can also pursue a PGDM and MCom.
6. What is the curriculum for BBA Marketing?
The curriculum for a BBA in Marketing can be divided into syllabus, internships, and other workshops. The syllabus, also mentioned above, is further divided into Core and Selectives. Here they are:
Core Subjects: Principles of Management, Business Accounting, Financial Accounting, Business Statistics, Research Methodology, Human Resource Management, Organizational Behaviour, Strategic Management, Cost Accounting, etc.
Marketing-based Subjects: Marketing Management, Consumer Behaviour, Sales & Distribution Management, Digital Marketing, E-Commerce, Social Media Marketing, Advertising & Brand Management, Marketing Research, etc.
7. What are the career options for BBA Marketing Management graduates?
After completing a BBA in Marketing, a student can have multiple job options to choose from. Some of the more lucrative ones are Marketing Executive, Digital Marketing Specialist, Brand Manager, Sales Executive, Content Management Executive, etc.
8. What is the duration of the program?
The duration of the program is 3 years, i.e., 6 semesters.
9. What are the internship opportunities available?
Yes, internship opportunities are available. They usually happen after the end of second year or during the final year.
