Celebrity Brand Endorsements Under Scrutiny: Risk Management for Marketers

Movies might be a relatively newer art form, at least compared to music, painting, and theater, among others. However, as…

Why Indian Unicorns Are Focusing on Profitability Over Valuation?

As of April 2026, there are an estimated 126 Indian unicorn startups worldwide. India ranks 3rd globally in Unicorn listings,…

Why Luxury Brands Target Tier-2 Cities? Changing Consumer Behaviour in India

India has seen a major resurgence in luxury and fashion retail in recent times. We use the word “resurgence” since…

Private Equity Bets on Indian Infrastructure: What It Means for Business Growth

India has shown a tremendous growth trajectory in the past 25 years or so. One of the most important factors…

Top 10 Highest-Paying Sports Management Jobs in 2026

In the modern-day, there has been an uptick in sporting tournaments around the globe. While International sporting events have been…

Top 10 Highest-Paying Sports Management Jobs in 2026

Women’s Sports Leagues in India Gain Momentum: A New Commercial Opportunity?

While ‘Sports Leagues’ in India are a relatively new development, one that has transformed the sports business and taken money-making…

OTT Platforms vs Traditional Media: Strategic Shifts in Content Business

If there’s one thing that has changed content/entertainment consumption in the modern day, it’s the shift from ‘Traditional Media’ to…

Corporate Restructuring Trends in India: Strategy Lessons from Recent Mergers

The corporate structure in India is going through a major revamp in the current regime. This significant transformation, undergoing in…

Zomato–Swiggy–ONDC Battle: Strategic Lessons in Platform Economics

Ever since the inception of online food delivery platforms in India, two major companies have held a chokehold in the…

Zomato–Swiggy–ONDC Battle: Strategic Lessons in Platform Economics

How AI is Reshaping Strategic Decision-Making in Business?

AI is here to stay, and it is a ‘Truth’ we all have to accept; the sooner the better. It…

How AI is Reshaping Strategic Decision-Making in Business?