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Celebrity Brand Endorsements Under Scrutiny: Risk Management for Marketers
Movies might be a relatively newer art form, at least compared to music, painting, and theater, among others. However, as…
04/27/26 10:04 AM
Why Indian Unicorns Are Focusing on Profitability Over Valuation?
As of April 2026, there are an estimated 126 Indian unicorn startups worldwide. India ranks 3rd globally in Unicorn listings,…
04/27/26 10:01 AM
Why Luxury Brands Target Tier-2 Cities? Changing Consumer Behaviour in India
India has seen a major resurgence in luxury and fashion retail in recent times. We use the word “resurgence” since…
04/24/26 1:42 PM
Private Equity Bets on Indian Infrastructure: What It Means for Business Growth
India has shown a tremendous growth trajectory in the past 25 years or so. One of the most important factors…
04/24/26 1:37 PM
Top 10 Highest-Paying Sports Management Jobs in 2026
In the modern-day, there has been an uptick in sporting tournaments around the globe. While International sporting events have been…
04/23/26 11:27 AM
Women’s Sports Leagues in India Gain Momentum: A New Commercial Opportunity?
While ‘Sports Leagues’ in India are a relatively new development, one that has transformed the sports business and taken money-making…
04/18/26 11:34 AM
OTT Platforms vs Traditional Media: Strategic Shifts in Content Business
If there’s one thing that has changed content/entertainment consumption in the modern day, it’s the shift from ‘Traditional Media’ to…
04/18/26 11:26 AM
Corporate Restructuring Trends in India: Strategy Lessons from Recent Mergers
The corporate structure in India is going through a major revamp in the current regime. This significant transformation, undergoing in…
04/8/26 12:33 PM
Zomato–Swiggy–ONDC Battle: Strategic Lessons in Platform Economics
Ever since the inception of online food delivery platforms in India, two major companies have held a chokehold in the…
04/7/26 5:58 PM
How AI is Reshaping Strategic Decision-Making in Business?
AI is here to stay, and it is a ‘Truth’ we all have to accept; the sooner the better. It…
04/7/26 5:54 PM
