A day in the life of a fashion marketing manager

A usual day of a fashion marketing manager is all about marketing and devising fashion products to drive more sales or to reach maximum target audience. Right from managing branding efforts to creating advertising campaigns for fashion brands, stores and business, a fashion marketing manager supervises all this regularly. Although creativity plays a major role in their job, fashion marketing managers also need to be smart about how to business their products. Their strategies must always be centered around satisfying customers and increasing sales, which also includes pricing and distribution. With the goal of maximizing profits, fashion marketing managers research the market to determine the best way to distribute their products.
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Fashion marketing managers use their research and analytical skills to determine the best market for their company. They often work in fast-paced environments and need to stay up-to-date on the latest trends to keep up with overall consumer demands.
Fashion marketing managers are in charge of deciding costing, product design, selling and advertising fashion products. They also consult the sales department, promoters, product developers and designers before implementing a plan of action for the brand.
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In a brief, job duties for fashion marketing managers may include:
  • Managing photo shoots for products they’re marketing
  • Analyzing marketing results
  • Participating in openings of new stores of the brands they are associated with
  • Creating the brand’s image and story
  • Using the brand’s name and story to reach target customers
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Usually a bachelor’s degree in marketing, communication or business is preferred for the position of a fashion marketing manager.
An aspirant Fashion Marketing manager may consider the following jobs:
Fashion designer: A fashion designers’ role consists of minute study the trends of fashion and design accessories or clothing that appease their target audience.
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Design manager: Design Managers are professionals who manage all the processes in relation to producing a set of drawings that their ideal product can be built from.
Sales engineer: Sales engineers usually sell complex scientific and technological products or services to businesses. Sales engineers must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make their products work.
Marketing and promotions manager: A Marketing & promotions manager works with other departments to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media. They also plan promotional activities such as coupons, contests and giveaways for their brand as well as their products apart from negotiating advertising contracts for brands.
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The fashion industry moves a lot more quickly, compared to many other industries. In order to keep up with trends and consumer requirements, fashion marketing managers need to always be thinking of new and creative ways to market their products and to influence target customers. This includes a lot of research on what their target customers’ needs are and creativity on how to get their product and message to those customers.

Author: Umashree