A usual day of a fashion marketing manager is all about marketing and devising fashion products to drive more sales or to reach maximum target audience. Right from managing branding efforts to creating advertising campaigns for fashion brands, stores and business, a fashion marketing manager supervises all this regularly. Although creativity plays a major role in their job, fashion marketing managers also need to be smart about how to business their products. Their strategies must always be centered around satisfying customers and increasing sales, which also includes pricing and distribution. With the goal of maximizing profits, fashion marketing managers research the market to determine the best way to distribute their products.
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Fashion marketing managers use their research and analytical skills to determine the best market for their company. They often work in fast-paced environments and need to stay up-to-date on the latest trends to keep up with overall consumer demands.
Fashion marketing managers are in charge of deciding costing, product design, selling and advertising fashion products. They also consult the sales department, promoters, product developers and designers before implementing a plan of action for the brand.
In a brief, job duties for fashion marketing managers may include:
Managing photo shoots for products they’re marketing
Analyzing marketing results
Participating in openings of new stores of the brands they are associated with
Creating the brand’s image and story
Using the brand’s name and story to reach target customers