Celebrity Brand Endorsements Under Scrutiny: Risk Management for Marketers

Movies might be a relatively newer art form, at least compared to music, painting, and theater, among others. However, as…

Why Indian Unicorns Are Focusing on Profitability Over Valuation?

As of April 2026, there are an estimated 126 Indian unicorn startups worldwide. India ranks 3rd globally in Unicorn listings,…