In our world, where everything is about trends and what is trending, from shows and diet culture to even videos and reels on social media platforms, everyone is seeking to hop on the train and ride along. Over the past few years, athleisure and sportswear have been a growing trend. When celebrities get on the trends wagon, they publicize it even more. These trends then spread faster and more people are included to partake in them. While some celebrities have partnered with existing brands to build a new collection, others have kickstarted their brands. Here are a few celebrities who have made their athleisure and sportswear lines:
1. Hrithik Roshan – HRX
A well-known Bollywood actor launched his fitness and sportswear brand, HRX, in 2013. One of the first in the industry to do so, his brand HRX has lightweight products made with premium fabrics. While HR stands for his initials, the X stands for extreme. He mentioned in an interview that adding this x means anything from achieving the best grades and working harder than your peers to your fitness and diet regimen.
With HRX offering products to both men and women for their athleisure and fitness needs, HRX focuses on every person having a winner inside them; all they need is to channel their inner superhero.
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2. Jacqueline Fernandez – Just F
An activewear brand by Jacqueline Fernandez, Just F targets a large section of Indian fitness enthusiasts. Offering a range of athleisure outfits, styles in floral to activewear and club-inspired activewear. Just F products have been designed for millennial Indian women, catering to their needs and sensibilities.
For Jacqueline, launching Just F is also about a feminine take on fitness from her perspective.
3. Tiger Shroff – Prowl
Celebrated Bollywood actor Tiger Shroff launched his fitness and athleisure clothing brand, Prowl. Targeting the youth of the country, Prowl offers a combination of style and performance. He then partnered with Curefit, a leading fitness brand in the country, to enhance Prowl’s visibility in the fitness circles of India. He then actively participated in the promotions and co-created a fitness format exclusive to Curefit.
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4. Kate Hudson – Fabletics
An iconic golden globe-winning actress is now also a fashion entrepreneur. Kate launched Fabletics in 2013, and the brand soon became an athletic wear sensation in the US. The brand started with the primary purpose of making fitness apparel not only of high quality but also affordable. Their USP is their power pricing and their tech-centric DNA. This technology helps them to generate buyer preferences – helping them understand what their consumers like and want.
Promoting and inspiring people to live an active and healthy lifestyle, this brand is for that everyday woman or a soccer mom.
5. Kim Kardashian – Skims
The media mogul and socialite Kim started her brand Skims to revolutionize innerwear sold as shapewear. The brand has been known for a line of shape-enhancing undergarments designed to provide smoothing and sculpting solutions for everyday women. It wasn’t long before the brand included a line of activewear and athleisure products in its main product categories that can easily take you from a day out to a run. Various shades and silhouettes offer medium to high support for an active lifestyle and sports activities. Their collection is known for comfort and is crafted from soft, silky fabrics and stretch velvet.
6. Beyonce – Ivy Park
A music sensation globally, Beyonce released Ivy Park in 2016. Ivy Park is her line that branched from Adidas, the global athletic brand, and she is the sole owner of the brand Ivy Park. The launch of her line Ivy Park x Adidas, a limited release of her gender-inclusive apparel and accessories, was sold out within a few minutes. Her focus has been to make a line inclusive of all gender.
As Adidas has gone on record to say, Ivy Park celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.
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7. Jessica Biel – Gaiam
Gaiam, a brand focused on yoga, fitness and wellness at large, announced in 2018 it’s first and of its kind collaboration with actress Jessica Biel, naming her as their brand ambassador and launching a capsule collection co-designed by Jessica herself.
The collection aimed to bring elegance to athleisure while elevating the design to a level that resonates with you from what you saw on the runway. The capsule collection consisted of leggings, tops, capris, jackets and yoga accessories.
8. Carrie Underwood – Calia by Carrie
Country singer and grammy award winner Carrie Underwood partnered with Dicks Sporting Goods to build a fitness apparel and lifestyle line in 2015. This line is called Calia; Carrie mentioned that the idea is to help women look ‘look as good on the outside as they feel on the inside
The brand’s purpose was to design an activewear line allowing flexibility from the recording studio to the grocery store and the gym. Calia, as a brand, should allow for such different outings and become a preferred choice for women.
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9. Venus Willian – EleVen
A global tennis sensation, Venus started her activewear brand EleVen in 2012. In her interview with Bustle, she mentioned that ‘She started EleVen to celebrate self-expression’. It is an activewear line that gives women access to quality products in activewear, feels great, and performs better in them. While the brand emphasises tennis activewear, the range has everyday apparel for any occasion.
10. Dwayne Johnson – Project Rock Collection
Popularly known as ‘The Rock’, Dwayne collaborated with Under Armour, a leading sportswear and athleisure brand, with whom he created his very own line. They partnered in 2016 and dropped the first collection in 2018. Dwayne’s core values are also ingrained in the brand; in his words, ‘in the face of fear and doubt, our desire for overcoming odds will never go away’ – one of the mantras that also applies to his activewear collection.
A portion of the sales of The Rock and Under Armour’s collaboration goes towards a non-profit organization.
