In our world where everything is about trends and what is trending, from shows, diet culture to even videos and reels on social media platforms, everyone is seeking to hop on the train and ride along. Over the past few years, athleisure and sportswear has been a growing trend. When celebrities get on the trends wagon, they publicize it even more. These trends then spread faster and more people are included to partake in it. While some celebrities have partnered with existing brands to build a new collection, others have kickstarted their own brands. Here are a few celebrities who have built their own athleisure and sportswear lines:
1. Hrithik Roshan – HRX
A well known Bollywood actor launched his fitness and sportswear brand, HRX in 2013. One of the first in the industry to do so, his brand HRX has lightweight products made with premium fabrics. While HR stands for his initials, the X stands for extreme. He mentioned in an interview that adding this x simply means anything from achieving best grades, working harder than your peers to your fitness and diet regimen.
With HRX offering products to both men and women for their athleisure and fitness needs, HRX focuses on every person having a winner inside them and all they need is to channelize their inner superhero.
2. Jacqueline Fernandez – Just F
An activewear brand by Jacqueline Fernandez, Just F targets a large section of the Indian fitness enthusiasts. Offering a range of athleisure outfits, styles in floral to active wear and club inspired activewear. Just F products have been designed for the millennial Indian women, catering to their needs and sensibilities.
For Jacqueline, launching Just F is also about a feminine take on fitness from her perspective.
3. Tiger Shroff – Prowl
Celebrated Bollywood actor, Tiger Shroff launched his own fitness and athleisure clothing brand called Prowl. Targeting the youth of the country, Prowl offers a combination of style and performance. He also then partnered with Curefit, a leading fitness brand in the country, to enhance Prowl’s visibility in the fitness circles of India. He was then actively involved in the promotions and has also co-created a fitness format exclusive to Curefit.
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4. Kate Hudson – Fabletics
An iconic golden globe winning actress is now also a fashion entrepreneur. Kate launched Fabletics in 2013 and the brand soon became an athletic wear sensation in the US. The brand started with the main purpose to make fitness apparel not only with high quality but also affordable. Their USP is their power pricing and their tech-centric DNA. This technology helps them to generate buyer preferences – helping them understand what their consumers like and want.
Promoting and inspiring people to live an active and healthy lifestyle, this brand is for that everyday woman or a soccer mom.
5. Kim Kardashian – Skims
The media mogul and socialite, Kim started her brand Skims to revolutionize innerwear that is sold as shapewear. A line of shape-enhancing undergarments that are designed to provide smoothing and sculpting solutions for the everyday women is what the brand has been known for. It wasn’t long before the brand also included a line of activewear and athleisure products into its main product categories that can easily take you from a day out to a run. There is a vast variety of shades, silhouettes that offer medium to high support for an active lifestyle and sports activites. Their collection is known for comfort being crafted from soft, silky fabrics and stretch velvet.
6. Beyonce – Ivy Park
A music sensation globally, Beyonce released Ivy Park in 2016. Ivy Park is her own line that is branched from Adidas, the global athletic brand, and she is the sole owner of the brand Ivy Park. The launch of her line Ivy Park x Adidas, a limited release of her gender inclusive apparel and accessories was sold out within a few minutes. Her focus has been to make a line inclusive of all gender.
As Adidas has gone on record to say, Ivy Park celebrates power, freedom and individuality for anyone who has confidence to take chances and live unapologetically.
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7. Jessica Biel – Gaiam
Gaiam, a brand focused on yoga, fitness and wellness at large, announced in 2018 about its first and one of its kind collaboration with actress Jessica Biel, naming her as their brand ambassador as well as launching a capsule collection co-designed by Jessica herself.
The collection aimed to bring elegance to athleisure while elevating the design to a level that it resonates with you from what you saw on the runway. The capsule collection consisted of leggings, tops, capris, jackets and yoga accessories.
8. Carrie Underwood – Calia by Carrie
Country singer and grammy award winner, Carrie Underwood partnered with Dicks Sporting Goods to build a fitness apparel and lifestyle line in 2015. This line is called Calia, Carrie mentioned that the idea is to help women look ‘look as good on the outside as they feel on the inside’
The brand’s purpose was to design an activewear line that allowed the flexibility to go from the recording studio to the grocery store and to the gym as well. Calia as a brand should allow for such different outings and become a preferred choice for women.
9. Venus Willian – EleVen
A global tennis sensation, Venus started her activewear brand EleVen in 2012. In her interview with Bustle, she mentioned that ‘She started EleVen to celebrate self-expression’. It is an activewear line that allows women to have access to quality products in activewear and also feel great and perform better in them. While the brand does lay an emphasis on tennis activewear, the range has everyday apparel for any occasion.
10. Dwayne Johnson – Project Rock Collection
Popularly known as ‘The Rock’, Dwayne’s collaborated with Under Armour, a leading sportswear and athleisure brand, with whom he created his very own line. They partnered in 2016 and dropped the first collection in 2018. Dwayne’s core values are ingrained in the brand as well, in his words ‘in the face of fear and doubt, our desire for overcoming odds will never go away’ – one of the mantras that also applies to his activewear collection.
A portion of the sales of The Rock and Under Armour’s collaboration goes towards a non-profit organization.