For eons, the rich and famous, the elite and powerful have been known to set the trends. This offers tremendous power to celebrities to act as tastemakers in the world of fashion. Their ability to influence trends, set trends and build their own empires in the world of fashion has been taken to a new level all thanks to the strong power of social media. One post by a celebrity today gains an easy million likes in less than 24 hours and has the power to build any brand they may endorse. Here are some of the well known celebrities who started their own clothing lines or partnered with another person to build their own clothing empire:
Anushka Sharma – Nush
Anushka Sharma started her brand NUSH which essentially reflects her personal style; the brand focuses on making it accessible for every woman and offering her a sense of comfort that also brings out the best in them. NUSH is a western wear-focused brand with chic collections offering casual and evening wear to women. It gives women work, college, evening wear, and simple clothing options. NUSH is a joint venture with Suditi Industries Limited, a leading player in the retail market.
Deepika Padukone – All things you
All things you, a brand by Deepika Padukone – what started as her private fashion label in 2015 is now acquired by Myntra. Deepika, in her statement, mentioned that collaborating with Myntra with her label All things you have been both creatively satisfying and offered her a learning curve. The brand offers women creative looks for work to casual wear and smart casual for their office meetings. Working with fabrics like hammered satin, viscose and jacquards, lurex and blended knots to woollens and denims – all offered at an attractive price range for young professionals and working women.
Sonam Kapoor Ahuja – Rheason
Sonam and her sister Rhea Kapoor are two faces behind the label Rheason. Offering one-of-a-kind designs, the sister duo has been selling internationally for a few years now. Known for her statement and strong fashion choices, Sonam has already been considered a force to reckon with in fashion and has been synonymous with style and flair. With Rhea being the stylist behind most of Sonam’s statement looks, Rheason is a brand that focuses on bringing a solid Indian streetwear style statement to the country.
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Salman Khan – Being Human
Being Human Foundation is a Mumbai-based charity that Salman Khan founded in 2007. They offer clothing, cycles and jewellery for sale, proceeds of which are further spent on education and healthcare services for the underprivileged in India. The brand uses the tagline of ‘a clothing line with a heart’, and Salman Khan usually wears the brand merchandise on multiple occasions, making him a robust and influential ambassador for the brand.
Saif Ali Khan and Soha Ali Khan – House of Pataudi
This sibling duo recently launched House of Pataudi, specialising in ethnic and traditional Indian apparel. Indian e-retailer Myntra has partnered with them to sell the brand’s merchandise, while Soha Ali Khan is the official brand ambassador for the label. Soha has promoted the brand with her exclusive behind-the-scenes videos on social media platforms. The siblings have been shooting the lookbooks and promotional material for social media channels.
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Kanye West – Yeezy
Known as a musical mastermind, Kanye has built a rather famous and successful sneaker empire propelling him to billionaire status. In his list of partnerships with brands, two major ones were Nike in 2009 and Adidas in 2013.
In 2016, the 21-time Grammy winner debuted his Season 3 collection for Yeezy at Madison Square Garden alongwith his then-latest album, Life of Pablo.
A world-renowned designer, Victoria Beckham as a designer and a brand, launched in 2008 with a low-key soft launch presentation and took off internationally with her debut at New York Fashion Week, where she is a rather celebrated name today. Her diffusion line, Victoria B by Victoria Beckham, has been seen on the ramp at New York multiple times. With the brand worth millions now, she has also been awarded an OBE for her services to Fashion that she collected from the Duke of Cambridge.
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A well-known celebrity face in the industry, she is also one of Sir Paul McCartney’s daughters and has done well to make her name beyond her father’s massive fan following and international stature. Today, Stella is a successful fashion designer and one of the most sought-after brands for collaborations in many sectors. She has partnered with Taylor Swift to build and design exclusive merchandise for Taylor’s 2019 Lover album and sustainable pieces in the 2020 Folklore and Evermore albums. Her list of partnerships also includes some brands like Adidas and Disney. She is known for her considerable work in promoting sustainable fashion practices.
His claim to fame came to him at a relatively young age. Since his early teens, Justin has been a strong international force. Making the best use of this influence, Justin Bieber launched his streetwear label Drew House in partnership with his friend Ryan Goos in 2019. Drew House draws inspiration from the skateboard culture and also sells customized Drew skate decks. Smiley face logo and cartoonish casual wear are some distinctive design styles they have taken into the brand that is distinctive enough to sell out with every collection drop.
Rihanna – Fenty
With a mass following internationally, the pop queen launched her clothing line under the label Fenty, an original brand under LVMH that went from strength to strength. She also has her beauty line with Fenty Beauty, which has been a booming business for her.
Rihanna’s first deep dive into fashion has landed her a high profile much talked about collaboration with Puma – an athletic brand with a strong empire and fan base built over decades. For Rihanna, one of the best sellers is the size-inclusive lingerie line with Savage that includes essential bras to more stylized and exclusive pieces.